Workshops

Best practice workshops are designed to provide a hands-on approach to your most pressing Online Marketing challenges. Utilizing the world's leading online marketing professionals as course instructors, you will walk away with detailed "how to" instructions on improving your Online Marketing effectiveness.

Social Media & Web 2.0

This workshop will educate you on the realities of Social Media and how it can positively impact your marketing efforts; includes best practices on Blogs, Wikis, Forums, Video and more.

Key Learnings:

The Behavioral Shift of your customers
Business Applications of Social Media beyond YouTube and Myspace
Adoption Curve of the 30 - 45+ crowd and how to harness the wave

Instructor: Aaron Kahlow, Managing Partner, BusinessOnline; Interactive Chair, Business Marketing Association

Search Engine Optimization

This workshop will educate you on the foundation for any good Search Engine Optimization program as well as provide industry leading tips on how to stay ahead of all the changes in Search to maximize your site rankings in '08.

Key Learnings:

How to Prioritize Your SEO Efforts
What to look for in SEO Vendors
How to Harness Social Media and Web 2.0 for SEO
Top 10 Best Practices Every Site should Implement

Instructor: Aaron Toledo, Senior Search Engine Optimization Analyst

Usability & Customer Experience

This workshop will educate you on the science behind Website Usability and how best to apply the known research to your website efforts. Learn tactics and strategies on how to build the optimal Customer Experience.

Key Learnings:

The Top 10 Foundational Principals of Website Usability
How to marry Information Architecture & Web Design to drive the Optimal Customer Experience
How Social Media and Web 2.0 can drive engagement
The Customer Experience affect on your Brand Equity

Instructor: Thanh Nguyen, Customer Experience Director

Web Analytics and Tracking

This workshop will educate you on how to best leverage your existing website tracking/analytics software and where to focus your energies to best measure success.

Key Learnings:

Top 10 Key Performance Indicators every site should measure
Common Pitfalls most Corporations make when tracking
Aligning your Business Goals with Website Analytics
Dashboard Strategies

Instructor: Bill Bruno, Principal & Web Analytics Expert, Stratigent

Email Marketing

This workshop will educate you on how best to drive optimal open & Click Thru Rates for your email campaigns as well as giving you insight into how to properly build landing pages and micro-sites.

Key Learnings:

How Subject Lines make or break your campaigns
Why deliverability is such an issue and how to fix it
Building Powerful Landing pages that drive conversions
Top 10 Best Practices Every Campaign should Implement

Instructor: Stephanie Miller, VP of Email Strategy, Return Path

Strategy & Planning for
Website Success

This workshop will educate you on how best to Plan, Budget and Execute on your website initiatives for '08. The scope of topics covered is everything from initial concept development and strategy; to analytics and all steps in between.