#OMS12

Full Schedule | Venue | Registration & Pricing Details

Afternoon Workshop 7: Content Marketing: A Strategy For The Social Web

February 07, 2011

Workshop 7: Content Marketing: A Strategy For The Social Web (Half-Day)

Instructors:

Moderator:

Content marketing is now a strategic initiative. And, in a world where every brand is a conversation on the social web - we've got to make sure we're delivering our content marketing to the right people, at the right time and through the right channel. Achieving results and managing brands on the Social Web means a new mindset for most marketing organizations. It's a strategic process that starts well before the first word is written, and continues well after the visitors click on the link.

This half-day workshop is designed to educate and empower you to develop your Content Marketing Strategy for the Social Web. We focus on the REAL world of the social web - and getting beyond the buzz and into reality.

This Workshop is designed for:

  • The Executive that wants to understand how to use thought leadership and organic content to drive marketing results.
  • The Online Marketer that needs to establish a social web content governance process that leverages content distribution and measurement across different channels.
  • The Brand Manager who is looking to establish their organization as a thought-leader in their industry
  • Social Media Specialist who is looking for a strategy and process for “managing” the social web conversation.

 

TimeContent Marketing: A Strategy For The Social Web
12:30PM - 1:30PM

Catered Lunch
1:30PM - 2:00PM

Content Marketing Development Process

Developing our target personas and our content marketing maps. Aligning these with our sales and our customer buying cycle.
2:00PM - 2:30PM

Developing Our Core Pillars Of Content Marketing

Synthesizing these pieces into a strategy - and the process by which we'll deliver it.
2:30PM - 3:00PM

Group Case Study Activity
3:00PM - 3:15PM

Break
3:15PM - 3:45PM

Examining The Social Web channels For Content

How we establish our initial processes to make sure we're starting a conversation with our content. Success stories we can learn from.
3:45PM - 4:15PM

Interactive Exercise
4:15PM - 4:45PM

Brand Management - Disaster Recovery On the Social Web

How well does our strategy hold. How do we deal with both internal and external adversity in our social web content strategy
4:45PM - 5:15PM

Group Case Study Work
5:15PM - 5:40PM

Making It Real - Turning Process Into Measurable Results

How do we measure our success and turn what we've learned into actionable plans.

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