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Workshop 2: Social Media Planning & Integration
February 07, 2011
Workshop 2: Social Media Planning & Integration
Instructor: Mike Lewis, Vice President, Marketing at Awareness Inc.
Social Media is becoming a critical component of an organizations marketing strategy. Enterprises are no longer asking the question "Should we be involved in social media?" Instead they are asking, "How can we generate greater impact and success using social media as part of the marketing mix?" That said, the social media landscape has evolved rapidly in the last 18 months leaving organizations struggling to understand how to catch-up. Having a complete understanding of the social media landscape, tools and best practices is critical to your marketing success.
Success in social marketing is within reach. The challenge lies in the understanding that there are fundamental differences in the approach marketers take to industrial marketing (TV, Print, Radio, Direct Mail, etc) and social media marketing. It is the change from a monologue to a dialogue, and the most successful social media marketers have recognized this shift in thinking and have achieved repeatable and predictable success in social media.
What you will learn:
This one-day workshop will teach you how to drive your marketing objectives through social media by developing an all encompassing strategy that outlines listening, content planning, engagement, management and measurement of your social media activities.
We'll start by understanding the basics and quickly outlining advanced strategies and tactics employed by some of the most respected brands in some of the most successful social media programs. We will also discuss the tools you need to be effective, the policies to employ and the how to develop a comprehensive plan.
We will also provide a benchmark of where your company currently stands and steps you need to take to help get your brand to the next level.
| Time | Social Media Planning & Integration Workshop |
|---|---|
9:30AM - 10:30AM | Introduction & Social Media FundamentalsA review of the landscape and tools that are core to a social media strategy
|
10:30AM - 11:30AM | Exercise: Your Social Media IQBenchmark your social media IQ and engage in a discussion with the class on how to get to the next level |
11:30AM - 12:30PM | Social Content Planning and CreationBuilding out a multi-channel content plan that aligns with your audience(s) and objective(s)
|
12:30PM - 1:30PM | Catered Lunch |
1:30PM - 2:30PM | Social Community Management Best PracticesA core set of best practices is outlined using case studies and examples.
|
2:30PM - 3:30PM | Implementing and Managing your Facebook Strategy
|
3:30PM - 4:30PM | Case Study: Sony Pictures TV
|
4:30PM - 5:30PM | Metrics and ROI
|
