Wendy Aldrich
Global Account Director, OMD
Wendy Aldrich has more than 12 years of experience in the online industry, 7 of those with The Walt Disney Company. She is currently Director, Global New Media and Technologies at Walt Disney Parks and Resorts and is responsible for online marketing strategy for the Disney Parks businesses, including Walt Disney World, Disneyland and Disney Cruise Line.
She also worked in the Disney Internet Group as a consumer strategist on the 2007 relaunch of Disney.com and as an online marketing consultant supporting the launch of Disney Mobile.
Before Disney, Wendy was VP, Marketing at Business.com, which was at the time a privately-held business search engine that has since been acquired by RH Donnelley. Before Business.com, she spent several years at IAC overseeing the marketing function for the ad sales and partnership team there.
Pre-Internet days, Wendy worked in direct marketing at several large advertising agencies. She has a BS in Business from California State Polytechnic University, Pomona.
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Presentations
Online Marketing Summit 2010 Annual
Online Marketing Summit 2009 Regionals
- Long Beach -- June 16: Big Brands, Big Plans Panel
