Breakfast Training & Certification Workshop
Before each event: $79
Training Day Overview | Level 1 Track | Level 2 Track
OMS 2010 22-City Tour presents a special Breakfast Training & Certification hosted by the Online Marketing Institute in association with Wharton Interactive Initiative.
This optional morning workshop comprises in-depth Content Marketing and Social Media courses where you will learn from some of the best in the business -- leading professionals and practitioners with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training.
Classes attended earn you credits toward certification with the Online Marketing Institute.
What training and certification workshops are offered?
Level 1: Essentials of Online Marketing
This full-day workshop covers the online marketing fundamentals: Website Strategy, Usability, Email Marketing, Search Marketing, Social Media, and Analytics.
Level 2: Social Media Integration & Execution
This full-day workshop covers how to integrate Social Media into all your online marketing efforts and how to execute Social Media programs that build brand, drive leads and improve the bottom line.
The Schedule
| Time | Level 1: Essentials of Online Marketing |
|---|---|
8:30AM |
Welcome and Introductions
|
8:55AM |
Essentials of Website Usability
Learn the essentials of website usability and how it can affect your bottom line. This session will teach you the Top 10 Usability mistakes not to make as well as how to ensure that your prospects and customers can navigate your website with ease.
|
10:15AM |
Essentials of Demand Generation
Where marketing meets sales. You'll learn all about the emerging discipline of Demand Generation; from lead scoring to automated marketing response, this session will cover the essentials of what you need to know about Demand Generation. The topic will cover the revenue-focused set of sales and marketing activities that gets quality leads to the top of the sales funnel, then helps sales pull opportunites through the funnel quickly.
|
11:30AM |
Lunch |
12:30PM |
Essentials of Email MarketingOf course you're using email, but are you using it as effectively as you can? Do you know that 1 of 5 emails never reaches the inbox of the intended recipient? Do you know how your email renders in various browsers? Are you segmenting your audience to deliver the right message to the right person at the right time? Learn about email tactics that produce results and free tools that can help you in this session.
|
1:50PM |
Analytics: Inside the Mind of the AnalystThe beauty of online marketing is its ability to generate numbers. Clicks, hits, visits, comments - there's no shortage of numbers to look at. But what are the most important measurements? It's one thing to read the numbers, but it's another thing entirely to analyze those numbers to the point where they can drive strategic business decisions. Learn what's possible, what's important, and what's actionable in this session about how to use web analytics with purpose. |
3:10PM |
Essentials of Social Media Marketing
Facebook, Twitter, LinkedIn; You've heard the buzz. Social Media is growing every day and marketers are connecting with their customers in varied ways and profiting enormously. Learn about the various social media and how you should use them as an essential component of your online marketing strategy.
|
4:30PM |
Closing RemarksYour host, Aaron Kahlow, sums up the day with a quick discussion of prioritization and “a-ha” moments. |
4:45PM |
OMS Sponsored Happy HourRelax with complimentary beverages, mingle with today’s professors, and build your network. |
| Time | Level 2: Social Media Integration and Execution |
|---|---|
9:00AM |
Welcome and Introductions
|
9:25AM |
Developing Your Social Media StrategyShould I tweet? Should my company have a Facebook page? Even the most powerful of online marketing tactics requires a particular strategy, customized to your company's needs and capabilities. Learn what questions you need to answer before diving head first into Social Media in this session.
|
11:30AM |
Lunch |
12:30PM |
Executing Your Social Media StrategyNow that you know what you want to do in Social Media, how exactly do you do it? Even though Social Media is relatively new in the marketing mix, there are best practices that can help your social media efforts succeed. Learn what works and what doesn't in this session.
|
2:30PM
|
Break |
2:45PM |
Measuring the success of your Social Media StrategyROI (Return on investment). It’s not just for email or search results. Your Social Media efforts can and should be measured. How else can you convince the C-suite that tweeting has real value? Learn various ways to measure success with real-world examples in this session.
|
4:45PM
|
Closing RemarksYour host, Aaron Kahlow, will review the day’s learnings. From strategizing to executing to measuring success, you’ve learned a lot of valuable information today. Aaron sums it up as we prepare to go social with a purpose. |
5:00PM |
OMS Sponsored Happy HourThe original Social Medium. Relax with complimentary beverages, mingle with today’s professors, and build your network in typical OMS style. |
What do I get when I attend Training Day?
In addition to the valuable learning you will receive from the workshops, you will start earning credits towards online marketing certification as well as receive special student only perks at the full OMS conference:
- Earn credits towards certification with the Online Marketing Institute
- Complete student binder with study materials and curriculum content
- VIP seating - reserved seating in front 2 rows of all OMS sessions
Attendees will be eligible to complete their certification with the Institute for a discounted price of $199 for Level 1 Certification and $399 for Level 2 Social Media Certification. This option enables attendees to: access the full online course catalogues offered by the Institute, complete the entire Certification Program curriculum, and obtain a formal certificate from the Institute.
Why should I get certified?
All attendees of Training and Certification Day workshop tracks will earn credits towards certification with the Online Marketing Institute. This option enables attendees to: access full online course catalogues offered by the Institute, complete the remaining coursework to obtain certification, and obtain a formal certificate from the Institute.
The Institute's certification programs and workshops have been built in conjunction with leading universities, research firms, associations and practitioners to give you, the marketer, market-tested practical knowledge that can immediately benefit your career (i.e. good fodder for a raise!).
How do I find out more information about the Institute?
If you would like more information on the Online Marketing Institute and its Certification Programs, please Contact Us or visit the Online Marketing Institute website.
