Thomas Hoehn

Director, Interactive Marketing, Eastman Kodak

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Tom has been involved with Kodak's Internet activities since their inception. In his 21st year at Kodak he has held various roles in web marketing, leadership, and business development.

  • Tom has been involved with all aspects of Kodak's website and online communications, including:
  • Leading social media efforts to extend Kodak communications and engagement
  • Working with product groups to initiate web-based programs to meet business goals
  • Champion compelling content activities to drive traffic to fuel online store, relationship marketing, and product awareness.
  • Forging alliances with other websites to secure revenue and traffic.
  • Employing user-centered design principles and business research to improve usability and visitor satisfaction.
  • Orchestrated the creation of the kodak.com's "Tips & Project" educational content

Event Marketing activities that promoted kodak.com and Kodak products and services:

  • Coordinated Kodak's online presence for the last five Olympic Games (Sydney, Salt Lake, Athens, Torino, and Beijing). Brand presence, syndication, social media, online sales, etc.
  • Walt Disney World, Epcot and Magic Kingdom. On project team that implemented kiosk and Internet technology installations at Kodak facilities onsite.

Other Events: Celebrity Apprentice, Mission Impossible:2 Premiere, PGA and LPGA tournaments, World Series at Yankee Stadium, America's Millennium Celebration, Kodak Birdcam, 24 Hours in Cyberspace, Woodstock '99, PhotoChats: American Society of Cinematographers, Lilith Fair, Hollywood Producer's Caucus

Internet Education and Evangelist:

  • Visiting lecturer: Cornell, University of Rochester, Syracuse University,  Rochester Institute of Technology, Geneseo,  and American University
  • Benchmarking study subject coordinator. American Productivity and Quality Center study of Kodak, Dell, Cisco Systems, and Charles Schwab. Topic: Internet Marketing
  • Chair, Conference Board's Digital Strategy Council whose members include: IBM, GM, John Deere, State Farm, P&G, and 15 other Fortune 500 companies
  • Frequent speaker and panelist at web-centric conferences
  • Awarded patent for unique method of displaying images on the Internet.

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Presentations

Online Marketing Summit 2009 Regionals