Tami Dalley is the Director of User Experience Optimization at ROI Labs, a leading provider of global web analytics consulting services. A self-proclaimed "fanatical explorer," Tami's expertise includes deep-dive web analytics, usability consulting, competitive intelligence, landing page design and multivariate testing. In 2008, her work was honored with the Search Engine Strategies Award for "Most Effective Use of Web Analytics." Tami is also a noted industry thought-leader and has spoken at such events as Search Engine Strategies, Search Marketing Expo and Conversion University, among others.

