Tactics & Execution Workshop Track
Online Marketing Boot Camp: Track 2
Featuring Four Workshops Covering Tactics & Execution in Online Marketing
Instructor: Heather Lutze, CEO & Founder, The Findability Group
The Tactics & Execution workshops track is designed especially for marketers who have already mastered the basics. This workshop track provides actionable lessons on how to improve online marketing efforts via vehicles you are likely not already employing. You will learn how to maximize your Twitter presence to drive traffic, create shareable content, optimize your user experience and even predict outcomes.
This workshop is designed for marketers who are ready to go beyond the basics and execute on specific tactical "action plans".
You can combine workshops from this track with workshops from other tracks to build your own custom Boot Camp!
Select a city to build your custom Boot Camp
| Time | Tactics & Execution |
|---|---|
8:15AM - 10:15AM |
Workshop 1: SEO 2.0: The Findability Formula for Twitter- “Tweet” to the Top of Search ResultsWith 106 million profiles and 300,000 new users added every day, Twitter is one of the fastest growing Social Media platforms on the Internet. Twitter is a Social Media site that is often overlooked, but a key to helping build your brand. Our goal as business owners is to attract the right customers and persuade them to buy, but with people searching in a myriad of different places, how do I ensure that my business gets found by “tweeting”? You will be inspired with new ideas and a greater understanding of how search engines and technological platforms find you, as well as what tangible steps you can take to optimize and design a successful and professional Twitter account.
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10:30AM - 12:30PM |
Workshop 2: Neuro Web Design Intensive: What Makes Them Click?We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that most decisions that people make are made in a largely unconscious way. Whether the decision is to go to your website, come back to your website, refer your website to others, register, or purchase a product, people are making those decisions in a way that often bypasses the conscious brain. In this tutorial, Dr. Susan Weinschenk will share the research on unconscious mental processing, and the implications for how you design your websites. You’ll practice what you are learning by evaluating and re-designing web pages based on the principles. Here is a sampling of what you will learn from this informative and engaging workshop:
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12:30PM - 1:00PM |
Lunch |
1:15PM - 3:15PM |
Workshop 3: Content Marketing: A Strategy for the Social WebContent marketing is now a strategic initiative. And, in a world where every brand is a conversation on the social web - we've got to make sure we're delivering our content marketing to the right people, at the right time and through the right channel. Achieving results and managing brands on the Social Web means a new mindset for most marketing organizations. It's a strategic process that starts well before the first word is written, and continues well after the visitors click on the link. This 2-hour training is designed to educate and empower you to develop your Content Marketing Strategy for the Social Web. We focus on the REAL world of the social web - and getting beyond the buzz and into reality.
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3:30PM - 5:30PM |
Workshop 4: Predictive AnalyticsThis advanced workshop will cover:
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You can combine workshops from this track with workshops from other tracks to build your own custom Boot Camp! Select a city to get started.
| View Track 1 | View Track 3 |
