Stuart Sheldon
Co-President, Escalate
Stuart is co-President of Escalate, a marketing services agency. Founded in 1999, Escalate offers Experiential & Word-of-Mouth marketing competencies to clients that include Anheuser-Bush, Coca-Cola, RBC Bank, Remy-Martin, Sara Lee and more. Stu recently concluded a two-year term on the Word of Mouth Marketing Association (WOMMA) board of directors and Executive Committee.
Before Escalate, Stuart spent nine years at Coca-Cola North America (CCNA), in a variety of marketing roles. As Director - Brand Activation, Stuart led a team of marketing professionals who developed award-winning integrated marketing programs. He also led word-of-mouth marketing efforts for over two years as part of a division-wide marketing investment transformation initiative. Prior to this, Stuart spent four years as a CCNA senior brand manager, including two-plus years on the Coca-Cola trademark brand portfolio. In this role, Stu launched the first-ever 100% WOM marketing program in the history of the Company.
Stu graduated from Washington & Lee University. He remains an active swimmer and competitive water polo player. This keeps him in shape to help his wife chase their three sons and dog around metro Atlanta.
Stu is the token Luddite of the panel. He’d give you his Twitter handle but he doesn’t Tweet so what’s the point.
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Presentations
OMS 2011 International Tour
- Keynote Panel: Strategy, tools and techniques: How the World’s Most Talkable Brands utilize Facebook, Twitter, Apps, Mobile and other tools to Drive Viral Success
07/18: Atlanta
