Steve Latham
Founder & CEO, Encore Media Metrics
Steve is the founder and CEO of Encore Media Metrics. In short, Encore helps clients optimize media spend through better analytics. As a leading provider of attribution and measurement solutions, Encore enables clients to see across channels and beyond the last click to measure the true performance of paid, owned and earned media.
Prior to launching Encore, Steve founded, grew and sold Spur Interactive, a respected digital marketing agency that specialized in strategic planning, execution and measurement of integrated media campaigns. In this role, Steve planned and executed successful campaigns for leading brands, including FedEx Office, Continental Airlines, ConocoPhillips, The Scooter Store, Oracle and many others.
Steve is a frequent speaker at industry conferences. In 2011 Steve spoke (or is scheduled to speak) at DMA11, OMMA Metrics, OMMA Social, Search Engine Strategies, Online Marketing Summit, and the eMetrics Optimization Summit. Steve’s articles have been published by MediaPost, iMedia and Marketing News. Steve is a Harvard MBA with a background in software, private equity and consulting.
Follow Steve Latham
- Visit Steve Latham's Company, Encore Media Metrics
- Follow Steve Latham on Twitter
- Follow Steve Latham on LinkedIn
- Read Steve Latham's Blog at Attribution 101
Presentations
2011 Annual Schedule
- Analytics (B2B/B2C)
02/09: OMS Day 2
Online Marketing Summit 2010
- Integrated Marketing Forum
02/24: OMS Day 2
Online Marketing Summit 2009
- Online S&M (Strategy and Metrics)
02/06: Day 2
OMS 2011 International Tour
- Keynote Panel: Roehm’s Burning: One-on-One with Julie A. Roehm
09/14: Houston - Attribution 101: Methods and Tools for Measuring Performance of Online Media
07/18: Atlanta
OMS 2010 Regional 23-City Tour
- Closing the Gap on ROI Measurement
08/17: San Francisco
07/23: Houston
07/21: Austin
07/14: Atlanta
07/12: Washington
2009 Regionals
