#OMS12
Sheila Cardenas
Group Mngr, Demand Gen Marketing, Adobe
Sheila Cardenas works as a Group Manager for Adobe overseeing demand generation programs targeting Pro Photographers, Digital Imaging Professionals, Education and Online Services and Subscriptions. With over fourteen years experience, she leads a team dedicated to customer acquisition, migration, lead generation, engagement and cross-sell programs across all media channels including email, direct mail, display and search. Before coming to Adobe, Sheila came from the agency world working on digital and relationship marketing programs for clients such as Sprint, Yahoo!, British Airways, LifeScan, Nestle and Cisco.
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Presentations
OMS 2011 International Tour
- Measuring and Driving Incremental Revenue by Changing the Paradigm
08/08: Miami
