Sharon Knitter
Senior Director of Consumer Products, Cars.com
Sharon Knitter is the senior director of consumer products at Cars.com. In this role, Knitter oversees the management and development of Cars.com's growing suite of products aimed at enhancing the site's experience and relevance for consumers. Knitter leads initiatives on all current and emerging products at Cars.com including mobile, private party sites, and Mother Proof. Knitter joined Cars.com in May 2006 as the director of product management. She was integral to the development, launch and success of Cars.com's mobile initiative, which brings the best of Cars.com to shoppers on the go. She is also the Co-Chairman of the Mobile Committee of the Interactive Advertising Bureau.
Knitter joined Cars.com from the Tribune Co., where she began in 1987 as a research manager. During her tenure, Knitter held a variety of strategic positions including the director of Recruitment Strategy for Tribune Publishing and manager of advertising development. Most recently, she served as the director of business development for Tribune Interactive, where she was responsible for identifying and analyzing new opportunities, joint ventures and acquisitions as well as the management of Tribune Broadcasting's websites. Additionally, she assisted in the development of mobile products for Tribune Interactive.
Before joining the Tribune, Knitter was the manager of research and strategic planning for Sitmar Cruises in Los Angeles and manager of research at Knapp Communications, publisher of Architectural Digest and Bon Appetit magazine.
Knitter is past president of the Newspaper Association of America's Research Federation. Sharon Knitter teaches Mobile Advertising: Marketing on the Go.
Follow Sharon Knitter
- Visit Sharon Knitter's Company, Cars.com
Presentations
Online Marketing Virtual Summit
- Marketing on the Go: Mobile Advertising
05/27: Virtual
