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Scott Marshall
Sr. Mngr, Marketing Automation & Nurture Programs, Adobe
Scott is responsible for leading nurturing and marketing automation efforts at Adobe. As one of five original employees for Omniture’s lead generation team, Scott was instrumental in developing Omniture’s award-winning lead scoring, lead management and nurture programs. Since Adobe acquired Omniture in 2009, Scott has helped develop Adobe's lead generation infrastructure for enterprise products. Prior to joining Adobe, he worked with Ancestry.com, where he managed customer retention programs. He also worked at Novell, HP, Franklin-Covey and TD Ameritrade. He holds a Bachelor of Science from Brigham Young University and an M.B.A. from the University of Utah.
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Presentations
OMS 2011 International Tour
- Harness the Power of Your Database: How to implement Technology, Marketing Automation Solutions and Nurture Programs to increase conversion for your Organization
06/22: Seattle
