#OMS12

Keynotes

Hear from top minds at the leading digital marketing companies.

Tuesday, February 7

8:00-9:30 AM

Keynote Panel: Big Brands & Their Digital Marketing Plans

	Crispin Sheridan, Sr. Director of Search Marketing, SAP
	Charlotte Blank, Social Media Manager, GM
	Paul Vallez, Director of Worldwide Search, HP.com
	Lauren Vaccarello, Director of Search, Display, & Social Advertising, Salesforce
	Aaron Kahlow, CEO & Co-Founder, Online Marketing Connect (Moderator)

5:15-6:30 PM

Keynote: From Content to Customer

Joe Chernov, VP of Content Marketing, Eloqua

Keynote Panel: Why Video & UGC Matter to You

	Simon Heseltine, Director, AOL Huffington Post Media Group
	Kevin Espinosa, eBusiness Platform Manager, Caterpillar
	Tom Wentworth, CMO, Ektron

Wednesday, February 8

8:00-9:30 AM

Keynote: The Power of Like: How Brands Reach Fans and Friends Through Social Media Marketing

Francisco Riedel, Sales Manager | comScore, Inc.

5:15-6:30 PM

Keynote: Marketing Automation - Delivering a Better Buying Experience by Aligning Marketing with, well...Marketing!

Bryan Brown, Director of Product Strategy, Silverpop

Keynote Panel: Multi-channel Media in the Digital Age: How Consumption of Media, Advertising & Marketing Has Changed Forever and What to Do About It

	Mike Hodges, President & COO, U-T San Diego
	Mari Smith, Social Media Thought Leader, Speaker, and Author, MariSmith.com
	Cheryl Goodman, Sr. Director of Marketing & Publisher Relations, Qualcomm MEMS Technologies
	Russ Glass, CEO, Bizo
	Kim Luegers, Director of Mobile Marketing, Pandora
	Casey Zeman, CEO, CaseyZemanOnline.com
	Scott Olrich, Chief Marketing & Sales Officer, Responsys