Sarah Ripmaster
VP Major Accounts, Pointroll
Sarah Ripmaster is Vice President of Major Accounts at PointRoll, where she leads her team in building and maintaining key partnerships and developing new business opportunities in major accounts. Before moving to Major Accounts, Ms. Ripmaster lead the Automotive division where she strategically built the company's automotive team to focus on helping the industry better leverage and understand automotive rich media display advertising and its effectiveness in achieving both upper and lower purchase funnel goals. She joined PointRoll in 2006 as Automotive Sales Director and was promoted to Midwest Regional Manager in 2007. Ms. Ripmaster became Vice President in 2008.
Prior to joining PointRoll, Ms. Ripmaster was a pharmaceutical sales representative with Ortho-McNeil Neurologics, a division of Johnson and Johnson. Here, she developed leading-edge sales and marketing strategies and was the only employee to win every sales award for every product.
Earlier, Ms. Ripmaster was the regional advertising director for retail-focused CitySpree.com, where she marketed both online and offline products that generated more than $2 million in sales, despite a declining and highly competitive market. She began her career in the retail industry at Galyan's Trading Company Inc., heading up community relations and promotions.
Ms. Ripmaster is a member of the Chartered Institute of Management Accountants (CIMA) and 313 Digital, an association dedicated to creating new energy in the digital marketing and advertising space in metro Detroit.
Ms. Ripmaster earned a bachelor's degree in advertising from Michigan State University.
Presentations
Online Marketing Summit 2010
- Mustang Marketing: Ford's Case Study on the Potential of Interactive Advertising Done Right
02/24: OMS Day 2
