Workshops | Monday, October 22

Attend a full day of workshops to dive deep in key digital marketing topics including content marketing, email, social media, measurement, audience acquisition, SEO & PPC, and more. Choose a morning workshop and an afternoon workshop session for a full day of professional tutorials - all taking place the day preceding the OMS Conference and Expo.

Monday, October 22
8:00 AM – 9:00 AM
9:00 AM – 12:00 PM
9:00 AM – 12:00 PM
9:00 AM – 12:00 PM
9:00 AM – 12:00 PM
9:00 AM – 12:00 PM
10:30 AM – 10:45 AM
12:00 PM – 1:00 PM
1:00 PM – 4:00 PM
1:00 PM – 4:00 PM
1:00 PM – 4:00 PM
1:00 PM – 4:00 PM
1:00 PM – 4:00 PM
2:15 PM – 2:30 PM
4:00 PM – 5:30 PM

Additional Workshops at Online Marketing Summit Santa Clara

Presented by UBM Electronics
Monday, October 22 – 9:00 AM – 4:00 PM
Room: Ballroom G

Marketing to Engineers Symposium

Available to qualified marketers and professionals within the electronics and design engineering industries. Qualifications will be verified.


A gathering of electronics marketing professionals

Building on our commitment to make the electronics ecosystem smarter, faster, UBM Electronics is hosting a complimentary "Marketing to Engineers Symposium" in conjunction with Online Marketing Summit. This Symposium will consist of six courses, a networking lunch, and cocktail reception. If you or a colleague near Silicon Valley is interested in attending, we'd like to have you as our guest. Once you RSVP you'll have access to our "Marketing to Engineers Symposium" plus Online Marketing Summit's Keynotes, Expo, Sponsored Sessions, and Networking Events.

Courses to include:

The State of Online

Katherine Astromoff, CEO, UBM Electronics

The Mind of Geeks & Nerds... What Marketers Need to Know

Moderator: Rick Merritt, Editor-at-Large, EE Times

Noah Kanovsky, Owner, NK Corner Consulting
Saurabh Sisodia, MSEE Student at San Jose State University
Ralph Bonnell

New World Marketing to Engineers: Key Practices

Joy Daniels, Director Marketing, UBM Electronics

Putting Social to Work: Unleash the Power for Your Business

Brian Fuller, Silicon Valley Bureau Chief, EE Times

Nicholas Walter, Interactive Marketing Manager, UBM Electronics

Panel: Building & Sustaining Thriving Communities

Moderator: Kathleen Connolly, VP Sales & Development, UBM Studios

Jan Jaap Bezemer, Director of Marketing, NXP Semiconductors,
Kristi Gloppen, Sr. Manager, Web Marketing, Social Media & Sales Enablement, Xilinx
Jim Turley, Founder, Silicon Insider
Brian Durwood, CEO, Impulse Accelerated Computing
Tom Murphy, Editor in Chief, Group Managing Editor, UBM DeusM

Creating & Leveraging Epic Content for Marketing

Moderator: David Blaza, VP of Business Development, UBM Electronics

Lou Hoffman, President & CEO, The Hoffman Agency
Sylvie Barak, Editor,
Robert Reneau, Sr. Web Business Manager, Intersil Corporation
Michael Santarini, Publisher Xcell Journal & Sr. Manager Editorial Services, Xilinx