Attend a full day of workshops to dive deep in key digital marketing topics including content marketing, email, social media, measurement, audience acquisition, SEO & PPC, and more. Choose a morning workshop and an afternoon workshop session for a full day of professional tutorials - all taking place the day preceding the OMS Conference and Expo.
For more than 20 years, David Lewis has been a pioneering innovator in online marketing, marketing automation, and CRM systems and has overseen marketing for some of Silicon Valley's leading technology firms. His career began at Microsoft, where he played a key role in launching the company’s groundbreaking Windows operating system and Microsoft Office applications. Later, he moved to Silicon Valley to work with game-changing companies like Farallon, Netopia, and Ellie Mae.
Throughout his career journey,David has been at the forefront of the major disruptive waves that have transformed how companies offer their products and services to customers: the Web, marketing automation, CRM, search marketing, and social media. That’s led him to develop and refine new ways to help sales and marketing teams align and seamlessly blend art, science, and systems – the heart of the principles of his book “Manufacturing Demand.”
In 2007, David founded DemandGen International, an Inc. 500 global consulting firm that helps sales and marketing teams achieve alignment, define and operationalize demand-generation processes, and create maximum advantage from marketing automation and CRM systems. Under his leadership, DemandGen has become the trusted advisor to the world’s most innovative and progressive firms including Apple, Dell, Dupont, American Express, Concur, Covidien, Citrix, Workday and hundreds more.
Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.
Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).
Arnie is a frequent speaker at conferences such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Content Marketing Institute and the Online Marketing Institute.
Amanda Bernard has over 8 years of experience in multimedia marketing and advertising including digital marketing and traditional media. Throughout her career, Amanda gained experience as a co-owner of graphic design studio in LA, a Media Manager at an agency in the D.C. area, and as a Paid Search & SEO Account Manager at a search engine marketing agency in Portland, Oregon, where she solely managed all aspects of PPC & SEO campaigns for the agency’s top clients. Amanda then moved on to working as a freelancer, growing her own search engine marketing client base, which lead to her current position as the lead Digital Marketing Strategist at ISITE Design in Portland. At ISITE, Amanda works with clients helping them build and utilize effective digital marketing strategies. She also works with clients such as KinderCare, OHSU, and University of Oregon to ensure that one continuous targeting strategy flows effectively from demand side marketing to the capture side user experience.
Barbara is a User Experience Architect who unites her passion for user-centered design and a deep love of meaningful content to create interfaces for software applications, social networking, B2C and B2B websites.
With 22 years of designing interactive experiences under her belt, Barbara uncovers insights through qualitative research techniques such as expectation design testing, paper prototyping, card sorts, design-preference focus groups and more. Her work has contributed to the success of projects for clients such as Savannah College of Art and Design, Oregon Health & Science University, MIT World, PacifiCorp, Genzyme and Verity Credit Union.
A tireless promoter of usability research and user-centered design, Barbara writes and speaks for professional groups such as American Society of Training and Development (ASTD) and the Interaction Design Association (IxDA). When she’s not working, Barbara takes her interest in technology outdoors. She’s an avid geocacher and co-led a geocaching treasure hunt at Interaction11.
As the Director of User Experience at ISITE, Barbara provides mentoring and guidance to help other designers develop their craft. Barbara is committed to supporting her staff and empowering them to learn from every project and stretch with every assignment. As a working manager, Barbara tries to practice these same principles, and works on projects that provide opportunities to break the rules and try out new approaches.
John Thyfault has more than 18 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise to his clients. His knowledge of search engine optimization (SEO), pay per click (PPC) marketing and social media marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our client's marketing investment for both business-to-consumer and business-to-business markets. Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel & IBM) and consumer products areas (Revlon & Viactive).
He was responsible for strategic and tactical goal setting, project management, new product creation and web site production. John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular "...For Dummies" book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin's Press. John is active in local marketing associations, including the Direct Marketing Association, the Business Marketing Association of Northern California. John has taught search engine marketing extensively in Northern California and across the country. He has led workshops for the Silicon Valley American Marketing Association, the Direct Marketing Association in Northern and Southern California and the Business Marketing Association. He also teaches Search Engine Marketing at University of California, Santa Cruz, Extension in Silicon Valley.
Jeff Nelson is the president of Anduro Marketing, a company based in Calgary, Alberta. He and his business partner, Damon James, started the company in 2001. Anduro Marketing focuses on Online Marketing which involves developing strategies and techniques to increase traffic, leads and sales from online sources for their customers. Anduro Marketing developed and owns www.SEO-Browser.com. His company develops and manages campaigns related to search engine optimization, pay-per-click management, and social media marketing. One of Jeff's specialties is setting up systems to measure the performance of marketing
Jeff has a Master of Business Administration degree and a Bachelor of Arts degree. Jeff’s career encompasses 15 years in online marketing. Jeff's consulting assignments also include Internet Marketing, business intelligence reporting, process re-engineering, quality process control, and competitor benchmark comparisons.
Jeff teaches business and marketing courses at the University of Calgary and SAIT Polytechnic.
Sundeep has been assisting organizations with their converged channel marketing strategies. From direct marketing to social media, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. Sundeep writes a bi monthly column on Social Integration for ClickZ magazine. He is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,300 articles on multi-channel marketing.
I am an integrated marketing and CRM leader playing a transformational role across key industries.
I am passionate about integrating online and offline media, in particular, what I call the “Tri-Force” – synergizing the Internet, DRTV and Direct Mail for customer acquisition and revenue growth.
I have adapted the direct marketing discipline to become relevant – in fact, indispensable – to a whole new crop of business sectors including technology, travel, financial services, healthcare, telecom, utilities and consumer products.
I’m a consummate collaborator and network builder who has opened numerous offices, and sewn together powerful networks including both “franchised” offices and wholly-owned subsidiaries -- in the US and internationally, based for 4 years in London building and operating a 15+ office international network.
Marla is a leading authority on using the power of video – both “offline” TV commercials and online web videos – to drive internet sales. Her firm, The Response Shop, pioneered the use of TV as a drive-to-web medium for the some of world’s most successful online marketers, including FreeCreditReport.com, Intuit’s TurboTax and 1800PetMeds. And her breakthrough web videos are powering a number of dynamic web startups including Bill.Com and RocketLawyer.com
Mike’s firm, New York City based Endai Worldwide, is a leading Internet Marketing Agency with special expertise in Google Analytics, Email Marketing and a proven methodology, called PlayBook, for driving online customer acquisition, conversion and growth. Endai is the first agency in New York, and just one of 66 nationwide, to be selected as a Google Analytics Certified Partner – the elite service arm of Google. Endai’s clients include Ruth’s Chris Restaurants, AMC TV Networks, Spiegel and Havaianas.
Nick manages Extole’s creative, strategy, solutions, and labs teams, and is focused on building extraordinary social marketing programs and promotions for its clients. Nick brings with him over ten years of online marketing experience and prior to joining Extole, he was VP of Strategic Services & Deliverability for PulsePoint (formerly Datran Media & ContextWeb), where he worked with many of America’s top brands to develop innovative digital marketing campaigns. He is a MarketingSherpa award winner and frequently speaks at industry events such as ad:tech, DMA, OMMA, MarketingProfs, EEC, EIS, and others.
Nick received his BA in Anthropology & Sociology from Kenyon College and his MBA from The University of Washington.
Wayne Chan is the Director of Product Marketing at Extole. Wayne leads the go-to-market strategy and product marketing effort for Extole’s Social Advocacy Platform. Prior to joining Extole, Wayne spent a number of years at Mindjet where he handled product marketing for its online collaboration and project management application, as well as at Quest Software where he managed product marketing for its application performance monitoring tools business. Wayne spends his free time with his wife Marina and daughter Ella Rose.
Daniel ("Danny") P. Maloney is an internet entrepreneur who has spent his career building businesses that connect consumers to each other and to brands more effectively.
Currently, Danny is CEO and Co-founder of PinLeague.com, the world's largest Pinterest Influencer Network, helping brands large and small build a prolific marketing channel on the world's hottest social network.
Prior to PinLeague, Danny co-founded BridesView, an online community that helps engaged couples style and plan their dream wedding through real wedding photography. He also lead the New Initiatives team at YouTube and Google Maps/Local Search, rebuilt AOL's Video business from #13 to #2 in US online video and founded an e-commerce arbitrage company while in college.
Danny is an alumnus of the University of Pennsylvania's Jerome Fisher Program for Management & Technology, with degrees from the Wharton School and the School of Engineering and Applied Sciences.
Presented by UBM Electronics
Monday, October 22 – 9:00 AM – 4:00 PM
Room: Ballroom G
Available to qualified marketers and professionals within the electronics and design engineering industries. Qualifications will be verified.
A gathering of electronics marketing professionals
Building on our commitment to make the electronics ecosystem smarter, faster, UBM Electronics is hosting a complimentary "Marketing to Engineers Symposium" in conjunction with Online Marketing Summit. This Symposium will consist of six courses, a networking lunch, and cocktail reception. If you or a colleague near Silicon Valley is interested in attending, we'd like to have you as our guest. Once you RSVP you'll have access to our "Marketing to Engineers Symposium" plus Online Marketing Summit's Keynotes, Expo, Sponsored Sessions, and Networking Events.
Courses to include:
The State of Online
Katherine Astromoff, CEO, UBM Electronics
The Mind of Geeks & Nerds... What Marketers Need to Know
Moderator: Rick Merritt, Editor-at-Large, EE Times
Noah Kanovsky, Owner, NK Corner Consulting
Saurabh Sisodia, MSEE Student at San Jose State University
New World Marketing to Engineers: Key Practices
Joy Daniels, Director Marketing, UBM Electronics
Putting Social to Work: Unleash the Power for Your Business
Brian Fuller, Silicon Valley Bureau Chief, EE Times
Nicholas Walter, Interactive Marketing Manager, UBM Electronics
Panel: Building & Sustaining Thriving Communities
Moderator: Kathleen Connolly, VP Sales & Development, UBM Studios
Jan Jaap Bezemer, Director of Marketing, NXP Semiconductors,
Kristi Gloppen, Sr. Manager, Web Marketing, Social Media & Sales Enablement, Xilinx
Jim Turley, Founder, Silicon Insider
Brian Durwood, CEO, Impulse Accelerated Computing
Tom Murphy, Editor in Chief, Group Managing Editor, UBM DeusM
Creating & Leveraging Epic Content for Marketing
Moderator: David Blaza, VP of Business Development, UBM Electronics
Lou Hoffman, President & CEO, The Hoffman Agency
Sylvie Barak, Editor, EETimes.com
Robert Reneau, Sr. Web Business Manager, Intersil Corporation
Michael Santarini, Publisher Xcell Journal & Sr. Manager Editorial Services, Xilinx