At Online Marketing Summit, our tracks go in-depth to the areas that matter most to your business.
*Schedule Subject to Change
Dan Siroker is the Co-Founder & CEO of Optimizely. Optimizely makes it dramatically easier for you to improve your website through A/B testing. The inspiration for Optimizely came from Dan's experience as the Director of Analytics for the Obama Presidential Campaign and Deputy New Media Director for the Presidential Transition. Before Optimizely, Dan co-founded an online math game for kids called CarrotSticks. He was formerly a Product Manager for Google Chrome and AdWords. Dan graduated with Honors from Stanford University with a B.S. in Computer Science.
Adam Proehl is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well. Having been in Internet Marketing since 1998, Adam has worked with startups to Fortune 500 clients. He has spoken previously at PubCon, MDMA, SEMPO, and OMS. He is also an instructor at the Online Marketing institute and is currently Managing Partner of NordicClick Interactive, based in Minneapolis. When he’s away from the office, Adam enjoys working on his prized 67 Ford Mustang convertible, taking the boat out with his family, and watching football.
Dan is an entrepreneur and consultant with over 20 years of high-tech experience. At Intuit, Dan led Quicken product management and launched an online brokerage. He also led product management and marketing at Friendster. Dan was CEO and cofounder of YourVersion, a personalized news discovery startup that won the TechCrunch50 People's Choice Award. Dan’s areas of expertise are product management, marketing, and measuring/optimizing key metrics.
Since starting his consultancy Olsen Solutions LLC in 2005, Dan has helped many companies with product management and marketing. His clients include Box.net, YouSendIt, Epocrates, Angie’s List, Xing, VideoGenie, and Ness.
He is a co-author of the books "42 Rules of Product Marketing" and "42 Rules of Product Management".
Dan has a BSEE from Northwestern, a Master’s in Industrial Engineering from Virginia Tech, and an MBA from Stanford.
During Laura's career of 30 plus years she has owned and led various marketing, sales, and management initiatives. Laura’s areas of expertise include the science side of marketing – analytics, processes, systems, metrics, and research – as well as branding, customer loyalty and product rollouts. She has lectured and published numerous articles on performance management, marketing accountability and measurement, strategy, marketing automation and operations, as well as authored Metrics in Action: Creating a Performance Driven Marketing Organization, Measure What Matters: Reconnecting Marketing to Business Goals, and Gone Fishin’: A Guide to Finding, Hooking, Keeping and Growing Profitable Customers. Laura is President of VisionEdge Marketing.
A self-described, “usability fanatic,” Anthony Franco, president of Denver-based EffectiveUI, co-founded his company in 2005 under the core belief that people deserve better software. In his role as president, Anthony is responsible for building and strengthening business relationships, identifying new business opportunities and market solutions for clients and communicating the value and importance of user experience-driven business strategies. Anthony considers himself a “serial entrepreneur.” He has founded many successful technology-based consultancy companies beginning in 1998. He is most proud of his success with EffectiveUI, which has experienced substantial growth, beginning with three employees to nearly 100 to date, and was awarded one of Colorado’s “Best Places to Work” by the Denver Business Journal. Anthony has an extensive consulting background, providing award-winning software and user experience direction to Fortune 1000 companies. Earlier in his career, Anthony worked in feature post-production where he was responsible for managing technically sophisticated projects at Warner Brothers. Today, he specializes in many disciplines including interface architecture, technology enablement and strategic product visioning. Anthony has served as a presenter and panelist at many industry trade shows and conferences, including Adobe MAX, Web 2.0 Expo, Microsoft MIX, AJAXWorld Conference & Expo and AlwaysOn Media. Anthony has also written and contributed to several industry white papers, Forrester research reports, articles and “Effective UI: The Art of Building Great User Experience in Software,” a book published by O’Reilly Media on the process for creating great software. He is also the author and creator of Anthony’s Blog, which details his thoughts on technology trends and applications in addition to the value and importance of usable software in creating exceptional user experiences.
Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.
Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).
Arnie is a frequent speaker at conferences such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Content Marketing Institute and the Online Marketing Institute.
Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, Chris created Compendium, a content marketing platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel. In short, Mr. Baggott knows his stuff when it comes to content marketing, business blogging, and email marketing. In fact, he literally wrote the book on the latter when he penned Email Marketing by the Numbers in 2006.
As principal at theBATstudio Chris provides deep expertise in the interaction between Brand, Art and Technology. theBATstudio’s unique Brand Synthesis process is built upon Chris’ belief that most organizations already have the key ingredients needed to develop compelling, cross-channel brand communications – they just require a little help in identifying and leveraging their knowledge and assets. Brand Synthesis provides the foundations for theBATstudio to realize compelling web and marketing experiences that drive lead-gen, engagement, and ultimately revenue for our clients.Chris is passionate about family, snow and water sports, politics and fuming about the state of public schools. He is an active member of his community, a coach for his children’s sports teams and an advocate for reform in Oakland’s public schools. He recently took up surfing – but still hears bone-quaking music every time he gets up to his chin in the red-triangle’s frigid waters.
With thirteen years of enterprise software experience, and industry-recognized expertise in B2B marketing and demand generation, Jon leads content and strategy for Marketo. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. He is author of the popular Marketo blog, Modern B2B Marketing, and of the comprehensive handbook, The Definitive Guide to Marketing Metrics and Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
As CMO of Demandbase, Greg is responsible for Marketing and Product strategy and execution, Greg brings experience from both large corporations and startups in B2B and B2C. Before joining Demandbase, Greg was SVP of Marketing at Classmates.com. Greg has served as VP of Global Marketing at Ask.com, and in senior roles at Xoom.com, RealNames Inc., and Procter & Gamble. Greg earned his B.S. in Engineering from Stanford University.
Scott Fingerhut is the vice president of lead generation at Box, an enterprise cloud content storage and collaboration platform. Previously, he was senior director of product marketing for Informatica’s emerging products business unit. A frequent blog contributor to TechWeb's marketing advice site, he's has been on hundreds of sales calls and previously ran global corporate marketing for TIBCO Software. He’s also represented HP and Compaq as a public relations account leader and was the head of marketing of two start-ups that were acquired.
Monique Pouget is the Director of Content Marketing at Thunder SEO, an inbound marketing agency based in San Diego, California. At Thunder SEO, Monique and Thunder's team work with local and national clients to help them integrate SEO and social media into their holistic marketing strategies. She's a big believer in creating compelling, unique content that *has* to be shared, and thinks that every business, big or small, should have an awesome blog.
In March of 2012, Monique infused her passion for both social media and analytics into two, well-received SMX West presentations, and in June of 2012, she spoke on Hardcore Social Tactics at SMX Advanced. In the past, she's also spoken about Social Media Marketing for both SCORE Counselors to America's Small Business and Action Coach business coaching. Monique takes pride in the social media programs and training she has developed for hundreds of corporate employees across the country, and loves learning from her peers at the San Diego Marketing Meetup she co-founded last year.
When she's not studying the SERPs and helping clients rank, you can usually find her riding bikes, blogging for Holiday Matinee and Wantist, searching for treasures at swap meets, or touring craft breweries in San Diego. If you meet her, please greet her with a high-five or three.
Justin Gray is the CEO of LeadMD. He founded the company in 2009 with the vision of transforming traditional “grassroots” marketing efforts through the use of marketing automation and CRM solutions. With 13 years of experience in the industry, Gray has seen the potential for growth in this space and the willingness mid-size have to join the SaaS revolution as it pertains to their marketing processes. Mr. Gray has formed of a true Marketing-as-a-Service corporation, which specializes in outsourcing the core functions of a marketing department either through on-demand solutions, consulting or both. Since that time Mr. Gray has emerged as strong voice for marketing automation and the content marketing industry.
Shannon Ryan is the General Manager for Online Marketing Summit. Over the past 16 years, she has held senior leadership roles in marketing on both the agency and brand side, including management of her own agency, ArchetypeDNA.
Her experience is diverse across BtoB and BtoC having worked with companies such as Cardinal Health, Charles Schwab, Cisco, Credit Suisse, Deloitte, eBay, Focus.com, George P. Johnson, GSMA, IBM, Immersa Marketing, Intel, Merrill Lynch, MKTG, ON24, Oracle, RSA Conference, Texas Instruments, Thomas Weisel Partners, Thomson Learning, and VMware.
Shannon’s expertise includes specialization in digital marketing and web-based product development for the marketing discipline, including management of over 25 global SaaS products and the launch of eight (8) products.
She currently serves as the President, Board of Directors for American Marketing Association’s Silicon Valley chapter and Marketing Chair for the St. Francis Yacht Club.
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including Search Marketing Expo, Search Engine Strategies and Pubcon. She also has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs and online publications, including Search Marketing Sage and the Search Insider. She has over ten years of technology marketing experience and has held marketing positions at Software AG, Call Technologies, and Telos Corporation. You can follow her on Twitter as @JanetDMiller.
Adam has a passion for interactive marketing and is an industry evangelist for
display advertising best practices. In his role as President, Adam manages
AdRoll’s Account Management team and also enjoys working directly with many
AdRoll advertisers. This allows him to take a hands-on approach to ensuring
their campaigns are wildly successful.
Before joining AdRoll, Adam helped launch the CPL network at Aptimus, a publicly
traded ad network acquired by the Apollo Group. In his four years there, he took
a leadership role in almost every department: Business Development, Advertiser
Operations, and Product Management. In addition to extensive experience in the
online advertising industry, Adam has a background in statistics and was part of the
Six Sigma Black Belt program at Philips Electronics.
He received his BA in Economics from Johns Hopkins University and studied
econometrics at the University of New South Wales in Sydney, Australia where he
was awarded the International Student Scholarship for Academic Excellence. Adam
is also an avid surfer, kiteboarder, snowboarder, and barefoot runner.
James Moore is the Chief Revenue Officer for Simpli.fi, a company quickly being recognized as the authority in search retargeting. Since the mid 90’s James has been involved in trailblazing companies within the digital space. In 2001, James opened the first of several offices with Careerbuilder.com. During his tenure he contributed to record revenue growth and unprecedented innovation in the online employment advertising industry.
More recently, James served as Senior Vice President of Sales at Fetchback, a recognized leader in personalized site retargeting. Record growth in employees and revenue resulted in the sale of Fetchback to GSI, an eBay company, in 2010.
James is now based in Phoenix. James has more than15 years of experience in digital media including online advertising, search retargeting, and search marketing. He regularly speaks and writes, particularly on topics including online trends, mobile growth, real time bidding, audience segmentation and analytics.
Russ Glass is CEO of Bizo, the leader in business audience marketing and the #4 fastest growing company in the Bay Area. A serial technology entrepreneur, he has founded or held senior positions at four venture-backed technology companies. Prior to Bizo, Russ led the marketing and product management teams at ZoomInfo, a business information search engine, where he sharpened his B2B marketing skill-set and developed his love for business data.
Bob is the global cross-channel sales leader for the Google Display Network (GDN). In this capacity, he is responsible for the successful commercialization of Google’s core and emerging display advertising products on the GDN. Previously at Google, Bob was the director of Online Media Sales (OMS) for the Americas region. In this role, he was responsible for leading sales specialist teams covering multiple emerging online advertising products, including Display, Mobile, Affiliate, YouTube and TV Ads.
Prior to joining Google in 2010, Bob held various leadership positions in online advertising at Yahoo!, including VP of sales operations, VP of product marketing and VP of marketplace operations. Earlier in his career he was a consultant with the Los Angeles office of the Boston Consulting Group as well as an intelligence officer in the United States Navy.
Bob earned an MBA in strategy and finance from Wharton and holds bachelor’s and master’s degrees in electrical engineering from Cornell University.
Rebecca Corliss leads the social media and inbound marketing team at HubSpot, an internet marketing software company in Cambridge, MA. At HubSpot, she specializes in b2b social media marketing, generating over 10,000 unique sales leads/month through social media and blogging channels only. Rebecca is also the architect of HubSpot's Inbound Marketing University, a free internet marketing training program that has certified over 3,000 marketers globally. She is also well known for her award-winning music video “You Oughta Know Inbound Marketing” among many others. Follow her on Twitter as @repcor.
Chris Goward was one of the first people to look at online content and say: “We should test that!” From that revelation he founded WiderFunnel – the full-service marketing optimization company that pioneered landing page and conversion rate optimization methods for companies such as Google, Electronic Arts, Citrix and BabyAge.com.
He is the brains behind the LIFTTM and KaizenTM methods which have helped companies improve their online results by up to 400% for lead generation and e-commerce sales
Chris speaks at conferences and seminars around the world including eMetrics, SMX, PubCon, Conversion Conference, and IMC to evangelize how marketers should test their marketing to get more leads, sales and revenue.
Sean is a 17 year veteran in digital advertising. He started his career agency side planning some of the first digital media campaigns for Internet Explorer 2.0, 3.0, and 4.0. He then helped expand the national sales efforts for Broadcast.com in 1997 before Yahoo acquired them in 1999. Sean then spent several years at Yahoo leading their Northwest Ad Agency efforts and ultimately landed at Criteo in 2010 to help launch their business in the U.S.
A relationship entrepreneur at heart, Jon founded GoldMine Software, one of the all time best selling CRM products and helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. After seeing the immense power of Social Media and the lack of any products that effectively combined Relationship Management, Social Listening and Engagement, Collaboration with Sales and Marketing, Jon founded Nimble to create an extensible Social Business platform.
Since its initial launch, Nimble has quickly established itself as a leading Social Relationship Manager. Publications around the world have recognized Nimble as a revolutionary Social Business solution. The platform was awarded PC Magazine “Editors' Choice” as well as the coveted “DEMO God” award from a field of hundreds of start-up contenders.It has also been recognized by leading analyst firm, Gartner, as a “Cool Vendor” for Social Software and Collaboration and placed on “The CRM Watchlist” and named “CRM IDOL - Finalist” by Social CRM expert and best-selling author, Paul Greenberg.
Eshwar Belani is Vice President of Products and Business Development at Rocket Fuel, where is responsible fo the company's brand, direct response, social, and vertical product families. In addition, he leads the development of strategic relationships with Rocket Fuel’s data, technology, measurement, analytics, and vertical partners to create a robust suite of offerings for digital advertisers.
Prior to Rocket Fuel, Belani was the founder and CEO of Sensact Applications, a Silicon Valley based company focused on building solutions that create smart physical environments. At Sensact Applications, Belani formulated the business plan, raised financing, recruited a cross-border team, and delivered the first set of innovative wireless applications which are used on a daily basis in commercial building facilities. Prior to founding Sensact Applications, Belani was part of Epiphany’s (NASDAQ: EPNY) Product Management team and worked on product strategy for Epiphany’s marketing and analytics products.
Previously, Belani was the co-founder and CTO of iLeverage (acquired by Epiphany in 2000), a company that built marketing and collaborative selling solutions for online retailers. At iLeverage, Eshwar recruited, led, and managed a team of engineers to deliver the software infrastructure for a real time, high performance, scalable, and secure network that facilitated promotional, cross-deal, and meta-market transactions across businesses.
Prior to iLeverage, Belani worked as a development engineer in the Application Server Group at Oracle. Belani holds a MS in Computer Science from University of California, Berkeley, Management of Technology from University of California, Berkeley, and a B.Tech in Computer Science from the Indian Institute of Technology (IIT), Madras. He has authored several academic publications and holds six patents.
David M. Raab is a Principal at Raab Associates Inc., where he advises clients on marketing analytics & technology. A long-time industry consultant, Mr. Raab has served business & consumer marketers in retail, insurance, financial services, communications, transportation, hospitality, & other industries. Mr. Raab has written hundreds of articles on marketing technology for publications including Information Management, DM Review, DM News, Relationship Marketing Report, Bank Marketing, Target Marketing, and The Journal of Database Marketing. He is the author of Marketing Performance Measurement Toolkit (Racom Books, 2009) & the B2B Marketing Automation Vendor Selection Tool (www.raabguide.com). Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School.An archive of his published articles is available at www.archive.raabassociatesinc.com & his blog.
Joseph Kerschbaum is Vice President and Managing Partner for search and social advertising agency Clix Marketing. Joseph is a regular speaker at search and advertising conferences such as SES and SMX. His writing on the SEM industry appears in his regular Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day.”
Tony has been working as CEO of mediaFORGE since 2006. He is passionate about display media technology and the potential it has to shape the future of the advertising/marketing industry. With 20 years of entrepreneurial experience, Tony believes the key to building a successful business is developing a strategic partnership with clients, allowing their needs and interests to guide the company’s direction. Prior to mediaFORGE, Tony worked as CEO of start-up tech companies ezADit.com and Precision Data Link, which were both acquired. Tony is an active member of the Utah Technology Council and is passionate about technology and marketing. Tony is an accomplished musician, enjoys outdoor sports, and spending time with his family.
Laurie B. Beasley is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com, a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for nearly a hundred companies. Ms. Beasley serves as president of the Direct Marketing Association of Northern California www.DMAnc.org. She manages the eMarketing Roundtable for the BMA Northern California www.NorCalBMA.org . She is also an instructor of online marketing at UC Berkeley Extension and teaches in the Level 2 Certification program for the Online Marketing Institute www.onlinemarketinginstitute.org . She frequently speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, AMA, Tech Council, and for the Online Marketing Summit.
Margarita Golod is Director of Email Marketing and Measurement at Return Path. An industry veteran, Maragarita brings a deep understanding of engagement solutions to Return Path’s B2C and B2B clients – helping email marketers optimize their programs, competitive intelligence and measure their results. After receiving her MBA from Harvard Business School, Margarita worked at Google, Symantec, and Efficient Frontier.
Michael is responsible for building and leading the Corporate Development function at Sailthru where he oversees international strategy and growth initiatives, strategic partnerships, and non-core product development. Michael is responsible for Sailthru's recent acquisition of Fram and Seamless Receipts. Prior to Sailthru, Michael was Director of Business Development and Legal Affairs at Howcast Media, the multi-platform media content and service provider for publishers, marketers and content providers. Before Howcast, Michael was the CEO and co-founder of LiveStub, the venture-backed secondary ticket marketplace that brought transparency to this event ticket market in North America. Michael began his career in various legal roles at Fasken Martineau DuMoulin where he specialized in technology and entertainment law. Michael earned his BA in Political Science from McGill University and holds his JD from The University of British Columbia.
Margaret leads the Professional Services Response Consulting team, helping clients improve the response, revenue and ROI of their email marketing programs. She uses her knowledge of content, design, segmentation, email campaign strategy and branding to help her clients grow their email files with active and engaged subscribers, increase the lifetime value of their subscriber base, improve program relevancy and generate sales.
Before her 5 years at Return Path, she spent 10 years producing and managing multi-channel integrated direct marketing programs for Fortune 100 companies, focusing on the financial services and technology sectors. She most recently held a senior-level marketing position with Strategic Communications, Inc., a marketing/communications agency in Boston, where she spent five years. Previous experience also includes project management and editorial roles at SchoolSports, Inc., publisher of RISE Magazine, the nation’s leading sports and active lifestyle magazine for teens (formerly SchoolSports Magazine), and SchoolSports.com.
Margaret is currently based out of Return Path’s Sunnyvale, CA office. Clients she has worked with include Fidelity Investments, Nokia, Netflix, the Direct Marketing Association of America (DMA), Publisher’s Clearing House, IDG and West Elm.
Bob has been with Yesmail for over five years, doing email deliverability for that entire time. Before that, he worked for the Royal Canadian Golf Association and had a fairly major role in running its email program. When he came to Yesmail, he got to experience the other side of email marketing: The deployment, the inboxing, list management thus this has enabled him to experience email deliverability tricks and pitfalls from both sides of the email marketing world.
Sundeep has been assisting organizations with their converged channel marketing strategies. From direct marketing to social media, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. Sundeep writes a bi monthly column on Social Integration for ClickZ magazine. He is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,300 articles on multi-channel marketing.
Karen Talavera is the force behind Synchronicity Marketing, home of enlightened email marketing consulting, training and coaching services, and an internationally-recognized email marketing expert, educator, speaker and writer. She founded and leads the Email Marketing Certification program of the EEC/DMA and has also designed or contributed to email education programs for the ANA, OMI and MarketingProfs.
Karen’s unique blend of digital/email marketing expertise combined with her finely honed direct response mindset has improved email marketing knowledge and results for hundreds of clients ranging from ServiceMaster, A&E, Kaiser Permanente, Bank of the West and the Chicago Convention and Tourism Bureau to agencies, associations and independent entrepreneurs. For a complimentary Breakthrough Session to see how Synchronicity Marketing can best serve you call (561) 967-9665 or visit www.synchronicitymarketing.com.
Manny has over 25 years of experience in the Tech industry, with over 17 years of experience bringing software products to market, both as a product manager and as a software developer. As the director of product management, he is responsible to recommend BlueHornet’s strategic product vision, manage the product roadmap, and develop strategic partnerships. He holds an MBA from the Lucas Graduate School of Business, San Jose State University with an emphasis in New Business Ventures and Entrepreneurship.
Jason Wells is the CEO of ContactPoint. Their new product, LogMyCalls, represents the next generation of intelligent call tracking and mobile marketing automation. Prior to joining ContactPoint, Jason served as the Senior Vice President of Sony, where he led the creation and international expansion of Sony’s mobile business line across the globe. Jason has addressed marketing topics at SES New York, SES Toronto, Ad Tech, Digital Hollywood, CTIA and elsewhere. His expertise has been featured in Mobile Marketer, Mobile Marketing Watch, Viral Blog, Conversion Scientist and elsewhere. He holds an MBA from the Wharton School at the University of Pennsylvania.
Joe Ruiz is a thought leader who thrives on the ever-changing nature of marketing in the digital age, embracing interactive opportunities, while applying three decades of hands-on expertise in online and traditional marketing. Joe aims to help businesses optimize customer experience and value, orchestrating accomplished marketing programs in this socially connected age.
Joe Ruiz is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated relationship marketing. Joe is a monthly contributor to Windmill Networking, Social Media Today and Business 2 Community, and in his spare time, hosts marketing chats, specifically #usguyschat and #smchat.
Brent Hieggelke is the CMO of Urban Airship, which helps the world's top brands grow mobile engagement through push notifications, and in-app purchases and subscriptions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive marketing posts at WebTrends, TouchClarity and Omniture. Most recently, Brent started and ran Second Porch, the first Facebook-integrated social vacation rental site sold to HomeAway, Inc. in May 2011. Early in his career, Brent co-founded New City, a media company in Chicago. Brent has been awarded multiple marketing awards, and is a frequent speaker at both marketing and digital conferences.
Brad leads Strategy and Product Development in the Performics SEO department. In this role, he advises on client search strategy and education as well as product innovation with a team of engagement leaders. Brad’s passion for customer acquisition, traffic generation, and online experiences helps clients grow their business through the search channel.
His primary focus in this role is ensuring long term engagement success and client satisfaction. Since 2005, Brad has advised dozens of large, national brands including those in the multi-channel retailing, financial services, social networking, telecom, and publishing verticals.
Jamie Smith, CEO of Engine Ready, Inc. (www.engineready.com ) got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. Mr. Smith has over 12 years of Internet Marketing experience and has been quoted in the New York Times, Wall Street Journal and frequently speaks at industry conferences around the world. In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard, MA.
World Methods and Engine Ready merged in September of 2001 putting together a robust Agency and online services organization with a talented group of Internet software visionaries. Under Smith’s tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Mr. Smith studied Business Administration at the University of Vermont and has a Bachelor of Science in Management and Occupational Safety from Keene State College.
Benj Arriola is the SEO Director at Internet Marketing Inc., (www.internetmarketinginc.com) based in San Diego, California. Benj has 8 years of experience in SEO and 15 years of web design and development. With a strong web development background, Benj brings technical expertise to the table in dealing with onpage SEO issues complemented with proven creative inbound linking strategies. Benj has worked with a wide variety of clients from the small to medium businesses to large Fortune 1,000 clients running enterprise level SEO campaigns. He is a firm believer of thorough testing of SEO concepts in actual practice to effectively learn search engine behavior that led him to win several SEO competitions from 2006 to 2010 with prizes ranging from various amounts of cash to a brand new car. Benj has been speaking at several conferences since 2009 but it is his first OMS speaking engagement this 2012! When not doing SEO, Benj just chills out with his wife and daughters going places, or riding his BMX, and sometimes trying hard and struggling to figure out the stock market.
Jennifer is a talented marketing strategist with over 18 years experience in numerous launch and repositioning initiatives for high-growth companies of all sizes including PeopleSoft, Nektar and SAP. She has successfully applied search engine marketing strategies as part of those launches for over a dozen years. Jennifer takes an innovative, results-oriented approach and is focused on making a significant impact to each of her clients’ businesses. Her first career in the field of environmental biology gave her a depth of scientific and technical experience, including advanced analytical methodologies. Jennifer holds a B.S. in Biology from Queen’s University, Canada, an M.S. in Biology from the University of Waterloo, Canada, and a certificate in BioEntrepreneurship from the Haas School of Business, University of California, Berkeley. She is a published author, executive coach and speaks on a variety of marketing topics including launch and repositioning strategies, brand development, marketing metrics and entrepreunership.
As a two time veteran, an independent stand-up comic and search marketing manager, Dan Orley clearly loves getting down and dirty in the trenches. He has been focused on SEO since 2006 and believes in humorously and intelligently telling it like it is to clients, corporate leaders and colleagues. He firmly believes that doing the right thing in regards to SEO leads to rewards, not penalties.
Jonathan Ball is the VP of business development at Page One Power. Page One Power is a SEO link building firm that specializes in developing high quality links that generate traffic and rankings for their clients. He is an expert at research and implementation of highly effective link building strategies for clients all over the world.
“Achieving high impact success online is not a matter of luck. It’s a strategic formula of leveraging time, money, and resources. I teach people how.” – Nicole Munoz
Nicole got started online in 2004 when she began her first ecommerce store. After learning SEO and taking action, her site shot to the top of Google for an extremely competitive keyword where her site remained #1 for 7 years.
In 2006, she joined Stompernet.com and was soon invited to become a Moderator and then a Faculty Member. As a certified SEO Pros Trainer, she teaches SEO and online marketing to SEO companies throughout the US. She’s considered a popular SEO and Marketing Keynote Speaker, Trainer and Consultant.
Throughout 2007 Nicole began to help others work on their sites to achieve top rankings and in 2008 she started Start Ranking Now. Through StartRankingNow, she has helped hundreds of business owners improve their online visibility and increase their revenues by achieving top rankings in the search engines.
People ask her what the secret of her success is – She always tells them: “My Team!"
Marc Engelsman has over 25 years of mulit-disciplinary experience in marketing and advertising, much of it spent at New York City-based agencies, across a wide range of B-to-B, consumer, non-profit and healthcare/pharmaceutival accounts. Since coming to Digital Brand Expressions, he has gained a reputation for his expertise in forecast-driven digital content marketing including search engine optimization, paid search, social media, web analytics and the integration of online/offline marketing strategy. He is active in the Search Engine Marketing Professionals Organization (SEMPO) and has spearheaded their Annual Search Marketing Report for the past several years. Marc is also currently serving his second term on the Board of Directors of the Marketing Executives Networking Group (MENG).
SEO veteran and recognized expert Jennifer Grappone is a partner at Gravity Search Marketing, and co-author of “Search Engine Optimization: An Hour a Day,” published by Wiley Press (2006, 2008, 2011). This has become one of the most popular SEO books on the market. Jennifer works with clients in a wide variety of industries to develop and implement social media strategies, and advises on all facets of SEO, from copywriting to technical/structural and international. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, search-friendly site design, usability, and compelling content. Jennifer lives in Los Angeles and sings with the Pasadena Master Chorale.
Gradiva Couzin has been working in search marketing since its early days in 1998. With a history as a civil engineer and experience in website and database development, Gradiva enjoys the technical side of SEO and social media, and loves to facilitate communication between techie and non-techie types. Gradiva works closely with client teams to ensure that SEO best practices are integrated into all web development processes. Gradiva lives in Berkeley, California.
Robert Wagstaff is the Sr. Director for Microsoft’s Network Quality Services Team. Robert has worked in both search and display advertising at Microsoft and Yahoo. Prior to Yahoo, Robert worked at Sun Microsystems in a variety of roles across IT, Business Process Re-engineering and Sales Operations. Robert has been passionate about the internet advertising and is a former Media Rating Council Internet Committee Chair and contributor to several IAB industry standards. Robert started his career in IT audit and consulting at Arthur Anderson & Price Waterhouse Coopers.
Charlie Montgomery is an Advertiser Services & Support Manager for Microsoft Bing Ads. Charlie’s team of support specialists – more commonly known as “Editorial” – help ensure quality Search advertising and provide Editorial guidance for teams that support advertisers of small and medium-sized businesses. Charlie was a technical writer for many years prior to Microsoft, where he has worked for the Windows, Office, and Online Advertising business groups over a 10-year period.
Henrik Stenmann is a leading specialist in online marketing and has worked in the Nordic Internet Industry since 1999, with focus on online strategy, Google AdWords and SEO. As Senior Partner at IIH Nordic A/S, Henrik specializes in online marketing in Scandinavia dedicated to measuring effect and generating revenue from online traffic. As an experienced speaker in Copenhagen, Stockholm, Vancouver and Barcelona, Henrik Stenmann keeps a constant focus on online marketing measurement which has made him a significant authority on online marketing and conversion rate optimization. His references among many others include brands such as IKANO, ELLOS, SAS, eBay, FIAT and Telia.
Steen Rasmussen is one of Denmark’s most experienced international online business profiles and presenters within website optimization. With a Master Degree in business communication he have spoken locally on online business issues countless times and internationally in places like Stockholm, London, Barcelona, New York and Vancouver. Not only a certified Web Analyst, he is also the founder of Danish Web Analytics Circle, the national representative of the Digital Analytics Association, he also has more than 12 years of practical hands-on experience with online optimization of websites and applied web analytics. Personal references include strong Nordic brands such as VisitDenmark, Danfoss and IKEA to international profiles like Microsoft, GE and eBay.
Robert Glazer is a serial entrepreneur and customer acquisition specialist with an exceptional track record in growing revenue and profits for early to mid-stage consumer product and services companies. An affiliate marketing expert, Bob and his team have conceived, launched and managed award winning affiliate marketing programs for top retailers including Tiny Prints, Shutterfly, adidas, ShoDazzle, Blurb, One King’s Lane, Stella & Dot, Layla Grace, and Tea Collection. The Tiny Prints program, one of the industry’s top performers, recently won the Exceptional Merchant prize at the 2012 Affiliate Summit West. Over the past five years, his company, Acceleration Partners, has driven more than $100m in online revenue for its clients.
With 15 years of experience in taking new ideas from concept to execution, Bob has served as an adviser and consultant to numerous early and growth-stage businesses, many of which have ranked on the Inc 5000’s list of fastest growing companies. A speaker and writer, he recently presented at Affiliate Summit East and West, Affiliate Management Days, Blog Her and PubCon.
Prior to founding Acceleration Partners, Robert served as the VP of Corporate Development for Isis Parenting, helping to grow the business from a prototype into a multimillion-dollar, three-center operation in less than three years. Previously, Robert worked for two early-stage venture funds, a strategy consulting firm and founded an online product registration business.
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. He has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. Over the past 15 years, Tim has helped a number to develop successful web-based initiatives. For companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Tim is a highly-regarded keynote speaker and presenter at industry conferences including Internet Retailer, Search Engine Strategies, PubCon and countless others. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications such as ClickZ, Website Magazine, Visibility and others. Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
Ed has over 20 years of experience in the software industry with a deep experience of the search technology sector. Ed was senior director for Infoseek's software unit Ultraseek, which eventually was acquired by Inktomi, then Verity, then Autonomy. In that role, he helped grow revenues of Infoseek Software / Ultraseek Corporation from the initial deal in 1997 to US$25 million annual sales into 2,500+ accounts in over 40 countries. Ed has been contributing to SLI's growth and customer satisfaction since 2004. He is currently responsible for business development, channel programs, and alliances globally. He has spoken at industry events like Gilbane, Shop.org, and Ecommerce Expo in the UK.
John Thyfault has more than 18 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise to his clients. His knowledge of search engine optimization (SEO), pay per click (PPC) marketing and social media marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our client's marketing investment for both business-to-consumer and business-to-business markets. Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel & IBM) and consumer products areas (Revlon & Viactive).
He was responsible for strategic and tactical goal setting, project management, new product creation and web site production. John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular "...For Dummies" book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin's Press. John is active in local marketing associations, including the Direct Marketing Association, the Business Marketing Association of Northern California. John has taught search engine marketing extensively in Northern California and across the country. He has led workshops for the Silicon Valley American Marketing Association, the Direct Marketing Association in Northern and Southern California and the Business Marketing Association. He also teaches Search Engine Marketing at University of California, Santa Cruz, Extension in Silicon Valley.
Daniel ("Danny") P. Maloney is an internet entrepreneur who has spent his career building businesses that connect consumers to each other and to brands more effectively.
Currently, Danny is CEO and Co-founder of PinLeague.com, the world's largest Pinterest Influencer Network, helping brands large and small build a prolific marketing channel on the world's hottest social network.
Prior to PinLeague, Danny co-founded BridesView, an online community that helps engaged couples style and plan their dream wedding through real wedding photography. He also lead the New Initiatives team at YouTube and Google Maps/Local Search, rebuilt AOL's Video business from #13 to #2 in US online video and founded an e-commerce arbitrage company while in college.
Danny is an alumnus of the University of Pennsylvania's Jerome Fisher Program for Management & Technology, with degrees from the Wharton School and the School of Engineering and Applied Sciences.
A 20-year veteran of the business technology marketplace, Scott’s has broad and deep experience in B2B technology marketing strategy, performance demand marketing, publishing and content development, research, product management, and sales and sales management.
His current role is as Chief Marketing Officer for UBM TechWeb , the global leader in technology media and business information. UBM TechWeb is comprised of industry leading brands such as InformationWeek, Network Computing, Internet Evolution, Wall Street & Technology, Web 2.0, Black Hat, Interop, Light Reading. In this role, Scott leads a marketing team focused on engaging and serving technology and executive decision makers, and a team charged with creating high-impact, go-to-market programs for technology marketers. He is also responsible for UBM TechWeb brand management and outbound communications.
Scott's experience also includes roles as Publisher of InformationWeek, the largest and most influential business technology brand, founding Publisher of Optimize magazine, a media brand geared for CIOs and C-level executives, and sales and sales management roles for CMP Technology. His technology market background includes positions as VP of Marketing at Centricity Software, where he joined the founders to launch the software firm, and a five year role at Fibermux, where he ran marketing communications until the networking company was acquired by ADC Telecommunications.
Nick manages Extole’s creative, strategy, solutions, and labs teams, and is focused on building extraordinary social marketing programs and promotions for its clients. Nick brings with him over ten years of online marketing experience and prior to joining Extole, he was VP of Strategic Services & Deliverability for PulsePoint (formerly Datran Media & ContextWeb), where he worked with many of America’s top brands to develop innovative digital marketing campaigns. He is a MarketingSherpa award winner and frequently speaks at industry events such as ad:tech, DMA, OMMA, MarketingProfs, EEC, EIS, and others.
Nick received his BA in Anthropology & Sociology from Kenyon College and his MBA from The University of Washington.
Romi Mahajan is the CMO of Metavana.
He comes to us from Microsoft where his last role was WW Director of Sales and Strategy for the Digital Marketing & Search team at Microsoft Corporation. In this role, Romi focused on growing the Digital Marketing business for the company as well as helping define Microsoft’s increasing role in Internet Business.
Before this stint at Microsoft, Romi Mahajan was founder- President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors. Prior to founding KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008.
During this first tenure at Microsoft, Mahajan spent over seven years in the company’s US business where his last role was as Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies.
A well-known speaker on the technology and media circuit, Mahajan serves on a variety of Advisory Boards and speaks at over a dozen industry events per year. In addition, he has been published prolifically in the Technology press.
Tonia has more than 25 years of experience at the intersection of the media and tech industries. She founded Modern Media in 2002 with the mission to help media companies and marketers innovate in a changing market. Today, Modern Media works with clients such as The Wall Street Journal, UBM Tech and Teradata to develop brand strategies, digital campaigns and new customer experiences.
Tonia and the Modern Media team produce The Realtime Report (TheRealtimeReport.com) and The Realtime Conference (formerly TWTRCON), the first conference and web site focused entirely on the business use of the social, mobile and realtime web. At a series of events in New York, Washington, DC and San Francisco, Tonia hosted discussions with industry leaders such as Martha Stewart, MC Hammer and Craig Newmark, as well as social media executives from brands such as Ford, Intuit, Dell, SAP, JetBlue, Virgin America and Southwest Airlines and business technology leaders.
Tonia regularly blogs about bottom-line case studies and social media statistics for The Realtime Report, speaks at industry events and has been quoted on the business impact of social media by news outlets such as The New York Times and NPR.
Before founding Modern Media, Tonia held a series of executive management, sales and marketing roles for leading tech media companies, including Ziff Davis Media and CMP Media (now UBM Tech.
Tonia grew up in Germany and Belgium. She lives in Montauk, New York with her husband and their yellow lab.
Zena is an integrated media strategist with over 17 years of executive leadership in online marketing on both the interactive agency and brand side, providing digital communications and social media strategic counsel across a portfolio of Fortune 500 companies. Zena has led awarding winning digital teams at Expion, Edelman Digital, Sprint, Hallmark and Embarq, providing leadership in online brand engagement, digital strategy, integrated marketing communications and website project management. Her social media strategy work has been featured in five business books and highlighted in the Harvard Business Review. She is a founding member of the Kansas City Chapter of The Social Media Club and a DMA ECHO award winner. Zena graduated with a BSJ in Advertising from the University of Kansas and has an MBA in Direct Marketing from the University of Missouri.
Jerri Ann Reason is an internet-junkie who started writing online in 1999. She has a B.S. in Education and a M.A. in Counseling. She has two boys, ages 7 and 9 and is married to a man she affectionately calls Boy Genius. He is often referred to as her “backend” as she spends her time on the front lines working with bloggers, brands and various Social Media outlets and leaves him to keep the business running with his powerful knowledge of website and coding. Together, they create and maintain websites for various corporations including a non-profit, an internal site for a corporation and an attorney.
Jerri Ann currently works as the Editorial and Community Director for Murphy USA’s blog, The Smarter Driver as well as for Label Daddy. She has served as the Social Media Consultant for Allstate, the American Heart Association and many other non-profit organizations. She was chosen to represent Alabama for Mom Congress by Parenting Magazine in 2011 and was brought back to the conference in 2012 to serve as a speaker and mentor.
Jerri Ann’s philosophy as a Social Media Consultant is unique in that she prefers to prove herself to a company before asking them to trust her. She believes in providing her clients with upfront, first-hand knowledge of how she has already helped their brand before laying out any expectations of compensation. This seems to be a unique perspective in that many bloggers and brand ambassadors come to the table with a sense of entitlement instead of a willingness to work.
For Jerri Ann, the bottom line is building relationships, nurturing those relationships and then connecting those relationships for the greater good of everyone involved. She blogs at Mom~E~Centric and prides herself on the fact that she is a “Trash Can” Blogger. There isn’t a topic she hasn’t tried to tackle and she generates content on her blog about learning life, learning how to take the punches and put them in their place. She prides herself on the fact that landing a punch is not near as important as feeling like she is in the fight.
Rob founded Optimal, Inc. in early 2008. Optimal provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. Recognized as an expert in the field of online advertising and e-commerce, Rob was previously COO at Consorte Media and led business development for Root Markets. An early social media pioneer, Rob was one of the first 30 employees at LinkedIn and started the advertising team there. Before LinkedIn, Rob built NexTag's display advertising and media business, propelling the firm to a position as a top 5 US online advertiser in 2004.
Rob began his career as an investment banking analyst in New York with ING Barings/Furman Selz, and then in 1999, joined Jupiter Communications as an e-commerce analyst. Rob left Jupiter in 2003 and joined Nielsen//NetRatings as the company's director of commerce analytics, where he and led strategic engagements for Nielsen's financial services, retail and Internet clients.
Rob holds an AB degree in computer science and economics from Dartmouth College, and received the CFA (Chartered Financial Analyst®) designation in 2003.
Nathalie was the first social media strategist at 22squared, and she has helped grow the department into one of the most innovative and decorated in the industry. She helped take Buffalo Wild Wings from 50,000 to almost five million Facebook fans in a little over two years. She’s currently overseeing 22squared's local initiative, directing a dealership test for Southeast Toyota Distributors that includes leading strategy and managing execution. Nathalie’s brand experience: Billy London UK, the Costa Rica Tourism Board, Playtex, Publix and Shoe Carnival.
Gordon Evans is the Senior Director of Product Marketing for the Salesforce Marketing Cloud, where he is responsible for the company’s messaging, positioning and go to market strategy.
In the past six years at salesforce.com, Gordon helped build salesforce.com’s award-wining public relations and social media teams, and launched some of the company’s most exciting initiatives, including the AppExchange and Force.com.
Gordon has more than 15 years of experience in enterprise software and cloud computing product marketing, social media and PR, and has held a variety of positions at Epiphany, Digital Island and Novell.
Gordon holds a BA in Communication from Santa Clara University and lives in San Francisco with his wife and son.
As Vice President of Marketing at Salesforce’s Data.com, Shannon is focused on building the Data.com brand across web, community and social channels. Her team is tasked with delivering an exceptional experience for both customers and the 2 million members of the Data.com community. From 2003-2007, Shannon ran various marketing functions at Sourceforge (now called Geek.net), the publishers of Sourceforge.net, Slashdot and ThinkGeek. Prior to that, Shannon ran online marketing at Fawcette Technical Publications as well as WebsideStory, where she was the Assistant Product Marketing Manager for the HitBox Product. Shannon has BA in Communications from Boston College.
Dr. James Lani is the founder of Statistics Solutions. His 18 years of consulting experience provides a solid base in both the are and science of market research. He began his company assisting doctoral students with their dissertations, and maintains a site providing resources for graduate students. It occurred to Dr. Lani that businesses are not using statistics and statistical modeling to their fullest extent in their marketing campaigns-and the B2B side of the company was born-and currently effectively assisting businesses with improving their marketing campaigns with his analytic skills.
Soren started as a research scientist, was a NASA graduate research fellow, and worked for multiple Internet startups before co-founding Working Planet in 2003. Working Planet helps companies remove risk and increase profitability through efficient paid online advertising. The 22-person Providence-based firm uses custom data integration and statistical modeling in managing paid search, content, display, social media, and re-targeting ad campaigns. Working Planet works with clients across the U.S. as well as Canada, the U.K., and Australia. Soren was an inaugural recipient of the RI Innovation Fellowship, a $300k grant which will be used to rapidly prototype online businesses using profit-driven closed loop marketing.Soren also actively mentors startups in two accelerator programs, Betaspring and Brown Venture Labs.
Michael Signorelli is an associate in the firm’s Government and Regulatory Affairs Practice Group, where he advises and represents clients on privacy and Internet-related issues. Mr. Signorelli counsels clients on advertising, marketing, and data security related matters and represents clients in federal marketing-related legislation and rulemaking proceedings and other matters before the Federal Trade Commission, Federal Communications Commission, and the U.S. Department of Commerce.
A veteran of 12 years in the digital marketing industry, Mel is founder of Seattle-based Delightful Communications, a social media, digital PR and personal branding consultancy.
Before starting the company in 2012, Mel worked for 7 years as Digital Marketing Evangelist at Microsoft Advertising building relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.
He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to help set up Microsoft Advertising’s Community Team that same year, when it became apparent that Social Media Marketing was going to be huge.
Mel has spoken about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.
Maggie Harmon is a partner with theBATstudio, focusing her expertise in operations and linguistic strategy. Drawing on her background and training as an attorney she works with clients to understand the who, what, when, where and why in accomplishing their goals, focusing particularly on the organizational needs in managing a brand and the linguistic strategy of reaching your target. She had both counseled numerous organizations and served in in-house roles developing a deep understanding of the operational functioning of companies large and small. She is a graduate of UC Davis, Santa Clara University School of Law, and the Stanford Graduate School of Business. Maggie currently lives in Oakland with her husband, two children, two cats and three dogs!
As Director of Product Management for Adobe’s Digital Marketing Platform, Chris Wareham directs the team responsible for the strategy and innovation that support the growth of the massive data behind the Adobe Digital Marketing Suite (DMS).
Wareham’s team is transforming the DMS Platform to grow Adobe’s market-leading solution for optimizing digital marketing spend, monetizing digital audiences, and targeting web content for the marketer. The DMS allows marketers to increase ROI from online marketing programs by delivering actionable, real-time data and insights that drive successful online initiatives.
Known for his terrific head of hair and a signature goatee, Wareham has vast experience in many aspects of high tech software development. After leaving IBM, he joined the Omniture team which was later acquired by Adobe in October of 2009.
Wareham is now in his 15th year of working in high tech, where he has served in a variety of roles including positions within corporate development, product management, project management and solutions engineering. Wareham started his career with the US Army where he was a squad leader in electronic warfare signals intelligence, as well as an Arabic linguist.
Wareham earned a dual bachelor’s degree in organizational communications and anthropology from the University of Kansas. He also was the class salutatorian at the Defense Language Institute in Monterey, California where he studied Arabic.
Wareham is a member of the Pragmatic Marketing Association, Web Analytics Professionals and the Defense Language Institute Alumni.
Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account. Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Marketing Executives Networking Group (MENG), and more.
Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere. A resident of San Carlos, CA, Fuggetta is an avid tennis player, a rabid San Francisco Giants fan, and proud father.
Kelly has been a successful product developer for companies like Match.com, Oprah.com, MySpace.com, LiveJournal.com, CWTV.com, MindTouch.com and Active.com. He is the founder of several local Internet startups as well. He co-founded Dandelife.com a social biography network in 2006; 3ones, a product development agency in 2008; Complete Guides, a publisher of Technical eBooks; and Realtidbits a provider of realtime comments, forums and galleries which are used by ESPN.com, LadyGaga.com, DowJones Local Media Group and SearchEngineWatch.com, to name a few.