The CMO CIO Intersection: Delivering Value to the Empowered Consumer
Are you dealing with multiple channels, social media, empowered and knowledgeable customers, and tons of data? The CMO must cover more ground today, use moretechnology and be more accountable and transparent than ever before. How can the CMO and CIO partner to accomplish this? Join us for this interactive keynote session where we will explore the empowered consumers that are everywhere, how mobile is taking over and the key areas IT and marketing can collaborate on to drive successful consumer engagement.
Carolyn is an IBM CMO Ambassador and program leader for IBM's Smarter Commerce initiative. In this role, Carolyn is responsible for leadingmarket messaging, branding and content strategyglobally for IBM's cross brand initiative Smarter Commerce, collaborating with business unit marketers responsible for Smarter Commerce and its related offerings, including product management and marketing, advertising, events, communications, web and social media programs.
Carolyn has over 15 years of marketing leadership with an emphasis on eCommerce and enterprise applications helping leading organizations enhance their business objectives with solutions for B2B and B2C commerce, B2B collaboration, enterprise content management and enabling solutions for analytics. Her experience is both global and across multiple industries and has focused on the marketing area for the past 10 years.
Previously, Ms. Layne was Vice President of Global Corporate Marketing for Sterling Commerce, acquired by IBM in 2010, where she was responsible for driving corporate message and brand, web interactive experiences externally and internally, global events and corporate marketing. Prior to her role at Sterling Commerce, Ms. Layne was vice president of marketing for Comergent, which was acquired by Sterling Commerce in 2007. Previously, she was vice president of marketing and general manager for Ascential Software and Informix Corporation, both now owned by IBM. Carolyn has experience running all marketing functions including product marketing, brand, advertising, demand generation, interactive marketing, eCommerce, marketing communications, press and analyst relations as well as overall market strategies. She has also held leadership roles at Pacific Telesis and Hewlett-Packard. Ms. Layne has a B.S. in Computer Science and Mathematics from the University of California, Davis.
Unlocking Mobile Marketing with Behavioral Intelligence and Incentives
Mobile has undeniably changed the way we work, live and play. Companies are quickly adapting content, campaign and product strategies to cater to a mobile-driven society yet, many do not factor in the behavioral science. Join Nathan Eagle, CEO of Jana and globally recognized innovator in mobility, as he shares his insights on how mobile behavioral intelligence and incentives can be used to create relevant engagement, connections and collaboration with audiences both in emerging markets and here at home.
Nathan Eagle is the CEO of Jana, a company that helps global brands engage directly with people in emerging growth markets via mobile phones. Jana rewards consumers with mobile airtime in return for taking market research surveys and trying out new products. Jana's mobile airtime rewards platform has been integrated into the back-end systems of hundreds of mobile operators, enabling the instant monetary compensation of billions of consumers in 70 local currencies. Today, global corporations are using Jana to engage consumers in 50 emerging market countries, including leading brands such as P&G, Unilever, Danone, Pfizer, General Mills, Nestle, Johnson & Johnson, Henkel and Microsoft.
In addition to running Jana, Eagle is an Adjunct Assistant Professor at the Harvard, and previously served as a Visiting Assistant Professor at MIT. His PhD thesis from MIT founded the field of "reality mining", and was declared one of the "10 Technologies Most Likely to Change the Way We Live". Eagle has been elected to MIT's TR35, a group of the world's top innovators under 35, and named one of the world's top mobile application developers. In recognition of his work with the World Bank on mobile crowdsourcing, Eagle was awarded the prestigious Kiel Global Economy Prize alongside Nobel Laureates Daniel Kahneman and Martti Ahtisaari.
Often sought after for his expert commentary, Eagle is regularly featured in such publications as the BBC, New York Times, Wall Street Journal, BusinessWeek and CNN.