Carolyn is an IBM CMO Ambassador and program leader for IBM's Smarter Commerce initiative. In this role, Carolyn is responsible for leadingmarket messaging, branding and content strategyglobally for IBM's cross brand initiative Smarter Commerce, collaborating with business unit marketers responsible for Smarter Commerce and its related offerings, including product management and marketing, advertising, events, communications, web and social media programs.
Carolyn has over 15 years of marketing leadership with an emphasis on eCommerce and enterprise applications helping leading organizations enhance their business objectives with solutions for B2B and B2C commerce, B2B collaboration, enterprise content management and enabling solutions for analytics. Her experience is both global and across multiple industries and has focused on the marketing area for the past 10 years.
Previously, Ms. Layne was Vice President of Global Corporate Marketing for Sterling Commerce, acquired by IBM in 2010, where she was responsible for driving corporate message and brand, web interactive experiences externally and internally, global events and corporate marketing. Prior to her role at Sterling Commerce, Ms. Layne was vice president of marketing for Comergent, which was acquired by Sterling Commerce in 2007. Previously, she was vice president of marketing and general manager for Ascential Software and Informix Corporation, both now owned by IBM. Carolyn has experience running all marketing functions including product marketing, brand, advertising, demand generation, interactive marketing, eCommerce, marketing communications, press and analyst relations as well as overall market strategies. She has also held leadership roles at Pacific Telesis and Hewlett-Packard. Ms. Layne has a B.S. in Computer Science and Mathematics from the University of California, Davis.