Content marketing is a key driver for demand generation and audiences engagement but it requires a solid strategy to execute.
The Content track will guide you on the latest best practices, from creating the right content mix to converting engagement into revenue. Register now and gain access to all of the content marketing offerings during the conference and expo.
|Tuesday, October 23|
10:15 AM – 11:00 AM
|Wednesday, October 24|
10:30 AM – 11:15 AM
Location: Ballroom EWhy the blog should be the hub of your content strategy: Unique sources for content How to ""outsource"" content creation to your customers and advocates How to repurpose conte…
Speaker - Chris Baggott, Co-Founder and CEO, Compendium
Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, Chris created Compendium, a content marketing platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel. In short, Mr. Baggott knows his stuff when it comes to content marketing, business blogging, and email marketing. In fact, he literally wrote the book on the latter when he penned Email Marketing by the Numbers in 2006.
11:15 AM – 12:00 PM
Location: Ballroom EJoin Chris Harmon from theBATstudio in a lively conversation with Greg Ott, Jon Miller and Scott Fingerhut, as they dive into real world Content Marketing examples from their own companies. Get their …
Moderator - Chris Harmon, Principal, theBATstudio
As principal at theBATstudio Chris provides deep expertise in the interaction between Brand, Art and Technology. theBATstudio’s unique Brand Synthesis process is built upon Chris’ belief that most organizations already have the key ingredients needed to develop compelling, cross-channel brand communications – they just require a little help in identifying and leveraging their knowledge and assets. Brand Synthesis provides the foundations for theBATstudio to realize compelling web and marketing experiences that drive lead-gen, engagement, and ultimately revenue for our clients.Chris is passionate about family, snow and water sports, politics and fuming about the state of public schools. He is an active member of his community, a coach for his children’s sports teams and an advocate for reform in Oakland’s public schools. He recently took up surfing – but still hears bone-quaking music every time he gets up to his chin in the red-triangle’s frigid waters.
Panelist - Jon Miller, VP of Marketing, Marketo
With thirteen years of enterprise software experience, and industry-recognized expertise in B2B marketing and demand generation, Jon leads content and strategy for Marketo. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. He is author of the popular Marketo blog, Modern B2B Marketing, and of the comprehensive handbook, The Definitive Guide to Marketing Metrics and Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Panelist - Greg Ott, CMO, Demandbase
As CMO of Demandbase, Greg is responsible for Marketing and Product strategy and execution, Greg brings experience from both large corporations and startups in B2B and B2C. Before joining Demandbase, Greg was SVP of Marketing at Classmates.com. Greg has served as VP of Global Marketing at Ask.com, and in senior roles at Xoom.com, RealNames Inc., and Procter & Gamble. Greg earned his B.S. in Engineering from Stanford University.
Panelist - Scott Fingerhut, VP of Lead Generation, Box
Scott Fingerhut is the vice president of lead generation at Box, an enterprise cloud content storage and collaboration platform. Previously, he was senior director of product marketing for Informatica’s emerging products business unit. A frequent blog contributor to TechWeb's marketing advice site, he's has been on hundreds of sales calls and previously ran global corporate marketing for TIBCO Software. He’s also represented HP and Compaq as a public relations account leader and was the head of marketing of two start-ups that were acquired.
2:00 PM – 2:30 PM
Location: Ballroom EWith the growing alignment of search and social strategies, another marketing concept has emerged to connect how users engage with brands online: content marketing. As simple as it may sound, successf…
Speaker - Monique Pouget, Director of Content Marketing, Thunder SEO
Monique Pouget is the Director of Content Marketing at Thunder SEO, an inbound marketing agency based in San Diego, California. At Thunder SEO, Monique and Thunder's team work with local and national clients to help them integrate SEO and social media into their holistic marketing strategies. She's a big believer in creating compelling, unique content that *has* to be shared, and thinks that every business, big or small, should have an awesome blog.
2:30 PM – 3:15 PM
Location: Ballroom EEvery marketer knows that content is king. Businesses spend countless hours creating content that “matters” with the idea that the right content turns into cash. The question then becomes,…
Speaker - Justin Gray, CEO, LeadMD
Justin Gray is the CEO of LeadMD. He founded the company in 2009 with the vision of transforming traditional “grassroots” marketing efforts through the use of marketing automation and CRM solutions. With 13 years of experience in the industry, Gray has seen the potential for growth in this space and the willingness mid-size have to join the SaaS revolution as it pertains to their marketing processes. Mr. Gray has formed of a true Marketing-as-a-Service corporation, which specializes in outsourcing the core functions of a marketing department either through on-demand solutions, consulting or both. Since that time Mr. Gray has emerged as strong voice for marketing automation and the content marketing industry.