Content marketing is a key driver for demand generation and audiences engagement but it requires a solid strategy to execute.
The Content track will guide you on the latest best practices, from creating the right content mix to converting engagement into revenue. Register now and gain access to all of the content marketing offerings during the conference and expo.
Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.
Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).
Arnie is a frequent speaker at conferences such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Content Marketing Institute and the Online Marketing Institute.
Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, Chris created Compendium, a content marketing platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel. In short, Mr. Baggott knows his stuff when it comes to content marketing, business blogging, and email marketing. In fact, he literally wrote the book on the latter when he penned Email Marketing by the Numbers in 2006.
As principal at theBATstudio Chris provides deep expertise in the interaction between Brand, Art and Technology. theBATstudio’s unique Brand Synthesis process is built upon Chris’ belief that most organizations already have the key ingredients needed to develop compelling, cross-channel brand communications – they just require a little help in identifying and leveraging their knowledge and assets. Brand Synthesis provides the foundations for theBATstudio to realize compelling web and marketing experiences that drive lead-gen, engagement, and ultimately revenue for our clients.Chris is passionate about family, snow and water sports, politics and fuming about the state of public schools. He is an active member of his community, a coach for his children’s sports teams and an advocate for reform in Oakland’s public schools. He recently took up surfing – but still hears bone-quaking music every time he gets up to his chin in the red-triangle’s frigid waters.
With thirteen years of enterprise software experience, and industry-recognized expertise in B2B marketing and demand generation, Jon leads content and strategy for Marketo. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. He is author of the popular Marketo blog, Modern B2B Marketing, and of the comprehensive handbook, The Definitive Guide to Marketing Metrics and Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
As CMO of Demandbase, Greg is responsible for Marketing and Product strategy and execution, Greg brings experience from both large corporations and startups in B2B and B2C. Before joining Demandbase, Greg was SVP of Marketing at Classmates.com. Greg has served as VP of Global Marketing at Ask.com, and in senior roles at Xoom.com, RealNames Inc., and Procter & Gamble. Greg earned his B.S. in Engineering from Stanford University.
Scott Fingerhut is the vice president of lead generation at Box, an enterprise cloud content storage and collaboration platform. Previously, he was senior director of product marketing for Informatica’s emerging products business unit. A frequent blog contributor to TechWeb's marketing advice site, he's has been on hundreds of sales calls and previously ran global corporate marketing for TIBCO Software. He’s also represented HP and Compaq as a public relations account leader and was the head of marketing of two start-ups that were acquired.
Monique Pouget is the Director of Content Marketing at Thunder SEO, an inbound marketing agency based in San Diego, California. At Thunder SEO, Monique and Thunder's team work with local and national clients to help them integrate SEO and social media into their holistic marketing strategies. She's a big believer in creating compelling, unique content that *has* to be shared, and thinks that every business, big or small, should have an awesome blog.
In March of 2012, Monique infused her passion for both social media and analytics into two, well-received SMX West presentations, and in June of 2012, she spoke on Hardcore Social Tactics at SMX Advanced. In the past, she's also spoken about Social Media Marketing for both SCORE Counselors to America's Small Business and Action Coach business coaching. Monique takes pride in the social media programs and training she has developed for hundreds of corporate employees across the country, and loves learning from her peers at the San Diego Marketing Meetup she co-founded last year.
When she's not studying the SERPs and helping clients rank, you can usually find her riding bikes, blogging for Holiday Matinee and Wantist, searching for treasures at swap meets, or touring craft breweries in San Diego. If you meet her, please greet her with a high-five or three.
Justin Gray is the CEO of LeadMD. He founded the company in 2009 with the vision of transforming traditional “grassroots” marketing efforts through the use of marketing automation and CRM solutions. With 13 years of experience in the industry, Gray has seen the potential for growth in this space and the willingness mid-size have to join the SaaS revolution as it pertains to their marketing processes. Mr. Gray has formed of a true Marketing-as-a-Service corporation, which specializes in outsourcing the core functions of a marketing department either through on-demand solutions, consulting or both. Since that time Mr. Gray has emerged as strong voice for marketing automation and the content marketing industry.