Director of Content Marketing, Thunder SEO
Monique Pouget is the Director of Content Marketing at Thunder SEO, an inbound marketing agency based in San Diego, California. At Thunder SEO, Monique and Thunder's team work with local and national clients to help them integrate SEO and social media into their holistic marketing strategies. She's a big believer in creating compelling, unique content that *has* to be shared, and thinks that every business, big or small, should have an awesome blog.
In March of 2012, Monique infused her passion for both social media and analytics into two, well-received SMX West presentations, and in June of 2012, she spoke on Hardcore Social Tactics at SMX Advanced. In the past, she's also spoken about Social Media Marketing for both SCORE Counselors to America's Small Business and Action Coach business coaching. Monique takes pride in the social media programs and training she has developed for hundreds of corporate employees across the country, and loves learning from her peers at the San Diego Marketing Meetup she co-founded last year.
When she's not studying the SERPs and helping clients rank, you can usually find her riding bikes, blogging for Holiday Matinee and Wantist, searching for treasures at swap meets, or touring craft breweries in San Diego. If you meet her, please greet her with a high-five or three.
With the growing alignment of search and social strategies, another marketing concept has emerged to connect how users engage with brands online: content marketing. As simple as it may sound, successful content marketing requires a strategic mix of planning, research, and execution, as well as proper tracking and measurement to convey the return on investment.
This session takes a big-picture look at the content marketing process and dives deep into the specific content marketing tools and tactics that can lead to gains in SEO and social media that can set a brand apart for years to come.