Email marketing is still a leader for a marketer's return on investment but cross-channel initiatives, consumption across devices and increased competition for your audiences' attention are raising the bar every day. The Email track will teach you the latest best practices and optimization techniques, including campaign ideas, content strategies, mobile vs. PC consumption, and social media's impact on email. Register now and gain access to all of the email marketing offerings during the conference and expo.
* All content is subject to change.
Speaker: Paul Rosario, Solutions Manager, Emailvision
Data is the key to driving meaningful and relevant online conversations with your customers. Online marketers are constantly challenged to create more compelling and relevant messages, and this session will help them understand how effective use of customer data can help them achieve their goals. Join Paul Rosario to learn how using transactional and product data to create smarter customer segments can help fuel positive shifts in both reputation and sales and show the importance of sending the right message to the right person at the right time. In addition, you will learn how to put data at the heart of your campaigns to increase response rate, conversions, relevancy and return on investment. Through client case studies and real world examples, you will learn about the insights to help you reach the right customer with the right message at the right time.
Speaker: Karen Talavera, President, Synchronicity Marketing
What is it that predominantly affects your audience's willingness to respond to your email and how does knowing that drive higher open, click and conversion rates? Learn why *evoking emotion* is the key to provoking email response, then how to leverage emotion with reason to create lasting engagement and loyalty over time. Join Karen Talavera as she reveals the dual roles of emotion and intellect in generating interest, engagement and conversions, then presents tactics you can immediately apply for better email marketing results.
Speaker: Beatrice Blatteis, Owner and Consultant, Blatteis Communications
Identify the top communications you could deliver in an automated, set-it-and-forget-it manner that will most impact how much your customers love you and keep coming back. Join Beatrice Blatteis to learn which milestones and dialog opportunities with your customers will make or break the relationship and identify the highest value stages and milestones in your customers' consideration and buying process; from interest generation to a lifetime of repeat buying.
Speaker: Dan Smith, Senior Vice President, ClickSquared
A survey of 400 marketers reveals that email remains marketing's workhorse, with 67% using the channel email to reach consumers. However, only 37% know the value of subscribers. With 2.9 billion email accounts and 188 billion messages sent daily, how can marketers flirt with consumers to reach the 93% who check mail at least once per day? Join Dan Smith to learn how to improve results by embracing strategies that heighten email relevancy and improve timing. By doing so, you'll increase customer engagement and improve conversions.
Speaker: Rob Zazueta, Evangelist, VerticalResponse
Despite the rumors and meteoric rise of social media in recent years, email marketing is far from becoming a lost art form. Instead, Facebook, Twitter, Google, LinkedIn, Pinterest and other social media platforms can provide serious momentum to an email campaign, and vice versa. In fact, the power of integrating email marketing and social media has still largely been untapped. But exactly how do you go about blending these two approaches? How do you take a good old-fashioned email campaign or list and turn up the social volume? Join Rob Zazueta to learn about real-life examples and tried-and-true tactics, and why your two new marketing go to channels can save you loads of time and generate big returns.