VP of Social Media, PR Newswire
Sarah Skerik is the VP of Social Media for PR Newswire. Skerik’s responsibilities include product development, managing PR Newswire’s social media programs and blogging for the Beyond PR blog, where she writes about digital PR, social media and SEO. In previous roles with the company, Skerik has managed the core wire service, including SEO, content syndication, audience development, media relations, customer reporting and targeted distribution products.
Skerik is a frequent and well received speaker on the subjects of social media, search engine optimization and PR measurement. A graduate of Miami University in Oxford, OH, she also earned an MBA from Notre Dame.
Workshop sponsored by PR Newswire.
Innovative marketers are acquiring qualified audiences into their funnel by using socially-enabled, optimized platforms and distribution networks to drive awareness of their content. This session will provide actionable insights to attract leads, strengthen rich media content marketing and successfully maximize the converged digital media landscape to generate measurable results. Case studies and real-world examples from leading companies will be presented to show the ideas in action.
Attendees to this workshop will learn how to: