San Diego 2013 Presentations

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Monday, February 11
9:00 AM–12:00 PM
Driving Qualified Audiences Into the Funnel Using Rich Media and Distribution Networks
Instructor - Sarah Skerik [Download Sarah Skerik's presentation in .pdf format. Presentation], VP of Social Media, PR Newswire

1:00 PM–2:30 PM
Email Insider Creative Secrets: How to Craft Messages That Connect, Engage and Sell
Instructor - Karen Talavera [Download Karen Talavera's presentation in .pdf format. Presentation], President, Synchronicity Marketing

Insider's Guide to Selecting the Right Digital Marketing Technology
Speaker - Tony Byrne [Download Tony Byrne's presentation in .pdf format. Presentation], President, Real Story Group

3:00 PM–4:30 PM
How to Develop a Conversion Optimization Strategy
Instructor - Chris Goward [Download Chris Goward's presentation in .pdf format. Presentation], Founder & CEO, WiderFunnel Marketing Optimization

Strategies for Integrated Search and Social Advertising + Measuring Multi-channel Attribution
Instructor - Jamie Smith [Download Jamie Smith's presentation in .pdf format. Presentation], CEO, Engine Ready, Inc.