|Wednesday, February 8|
Keynote: The Power of Like: How Brands Reach Fans and Friends through Social Media Marketing - Location: Sapphire E
Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model - Location: Sapphire H
Tracks: , , Demand GenerationIt's a brave new world for B2B demand generation. Everywhere B2B marketers turn these days, they are exposed to new technologies for automating program execution and for closing the loop …
Speaker - Adam B. Needles, Chief Strategy Officer, Left Brain DGA, Author, Balancing the Demand Equation
Adam B. Needles is a passionate B2B marketing change agent — helping companies build successful, modern, buyer-centric demand generation programs to drive revenue growth and to build sustainable brands.
He is the author of Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model – a book written for B2B marketing leaders.
Adam has led marketing strategy and demand generation programs for dozens of companies since the late 1990s. These include publicly-traded, Fortune 500 companies such as Dell, E*TRADE FINANCIAL, Lenovo, Motorola, Pitney Bowes, Platinum Technology (acquired by CA Technologies), PNC, PTC and Target.
Adam is currently the Chief Strategy Officer for a ‘2.0’ digital demand generation agency, Left Brain DGA, headquartered in Silicon Valley. He oversees the agency’s core models for designing and executing buyer-centric demand generation programs; he serves as the principal demand generation strategist on client accounts; and in his first year with the agency, he has contributed to nearly 3X client-revenue growth, year-over-year.
Adam was previously B2B Marketing Evangelist and Director of Field Marketing for Silverpop, one of the largest email marketing and marketing automation vendors in the world. Adam founded the B2B Marketing University series and built out Silverpop’s ‘field marketing 2.0’ organization. Prior to Silverpop, Adam served as Vice President of Marketing and Development for technology-industry analysis firm The 451 Group, where under his marketing leadership, revenue grew by a 10X factor over 4 1/2 years. Additionally, he helped build the firm’s B2B service brand in the United States and Europe and led early initiatives around marketplace repositioning and defining the product/service mix. Adam was previously a principal with DVG Research, a market strategy firm, and an associate with Silicon Valley public relations and marketing communication agency Citigate Cunningham.
Adam is an active speaker and blogger on B2B demand generation topics. He has spoken at a number of B2B marketing and sales events across North America, including BtoB Magazine’s Leading Edge virtual event, CRM Evolution, Dreamforce, the Online Marketing Summit and Sales 2.0. He also has spoken at a number of UK and European events including B2B Marketing magazine events in London, as well as B2B Marketing Forum in Amsterdam.
Adam holds a BSFS degree in Science and Technology in International Affairs from the School of Foreign Service at Georgetown University in Washington, DC. He also holds an MBA in Brand and Product Management from the Wisconsin School of Business at the University of Wisconsin at Madison.
In his free time, Adam enjoys rock climbing and traveling to destinations with sandy beaches, and laying around doing nothing.
Myths & Facts about Digital Marketing - Location: Sapphire I
Tracks: , , Measurement & AnalyticsNeed specialized KPIs for executives? How closely should you look at conversion rates? What are best practices all about? This session covers some of the myths in digital marketing and web analytics a…
Speaker - Ali Benham, Co-Founder, Tealium
Ali Behnam is the co-founder of Tealium, a provider of web analytics consulting and integration services. He is responsible for the company's strategic vision and client services.
Prior to Tealium, he held several senior marketing and consulting positions at WebSideStory/Visual Sciences/Omniture. He joined WebSideStory in a product management role where he managed the company's enterprise-level products. He also managed the rebranding of the product line from HitBox Enterprise to HBX. With a desire to work directly with clients, he later joined the company's Professional Services team to provide web analytics consulting services to the company's strategic clients such as Citigroup, Pfizer and Verizon Wireless. In his leadership role, he created the Benchmark Index which provided KPI benchmarks to customers, allowing them to compare their site performance to industry peers.
Ali holds an MBA from UCLA Anderson School of Management and a Bachelor of Science from UCSD (University of California, San Diego).
Speaker - Gary Angel, President, Semphonic
Gary Angel is the Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. He has led Semphonic's Web analytics practice and consulting for more than a decade and is a leading expert in the field. Gary's work in Web analytics includes the development of online behavioral segmentation systems, creation of several core Web analytics methodologies including Functionalism, and the development of SEM analytics for PPC marketing. Prior to Semphonic, Gary worked in the credit-card database marketing industry developing transactional analysis systems for marketing purposes. Gary blogs at http://semphonic.blogs.com/semangel.
Panel: Leveraging Content Across Multiple Platforms - Location: Sapphire E
Tracks: , , eCommerce & Shopping Cart OptimizationJoin three custom content marketers from leading edge companies who will teach how it’s done effectively. They will share case histories, strategies, best practices and ROI measurement.…
Speaker - Cameron Brown, President, King Fish Media
Cam is the founder and president of King Fish Media, a Boston-based custom media company responsible for pioneering the idea that companies can own and become their own media channels. This philosophy is the basis on which he has built his roster of leading b2b and b2c brand clients.
Cam spent the majority of his media career designing and managing large-scale, multi-platform custom marketing solutions for B2C and B2B brands across markets, including technology, healthcare, financial services, automotive, and consumer electronics. He now applies this expertise to his work with King Fish clients, specifically in the areas of customer acquisition, retention and sales strategies. He also provides marketing consulting to the investment and venture capital communities, with an emphasis on emerging companies.
Prior to launching King Fish Media in 2001, Cam spent 25 years working in various facets of the media, including print, interactive, video, live events, and marketing/advertising for industry leaders Arnold Communications and The Robb Report. At Ziff Davis Media, Cam founded and headed the first ever custom media business unit.
Cam currently serves on the Board of Advisors to MyVBO, a centralized information management tool that leverages cloud computing to access business information. His community work includes serving as member of the Advisory Board for non-profit Give Us Your Poor, and as an Advisor to The Giving Planet. He and his family are also actively involved in the ABC (A Better Chance) program, which aims to increase the number of well-educated young people of color who are capable of assuming positions of responsibility in American society.
Cam lives on Boston’s North Shore with his wife and three kids.
Speaker - Brice Bay, CEO, EnVeritas Group
Brice Bay, Chairman and CEO of EnVeritas Group (EVG), is a pioneer in the Internet content marketing industry. For over a decade, his global content marketing firm has helped companies such as American Express, America Online, Carlson Companies, Home Depot, Verizon and many more, empower their customers and grow their businesses by developing original, relevant and creative communications. Today over 1,000,000 URLs have content created, marketed and/or managed by the EVG. The firm features over 60 employees in the United States, offices in England, France and Mexico and a network of nearly 1,000 contract employees worldwide. The firm serves a global customer base of the Fortune 500.
Bay graduated from the University of Kentucky with a BA in marketing. Having traveled extensively for his prior position in IT sales, he began his first venture, www.10best.com, to offer objective and relevant information for travelers. 10Best was sold in early 2011. As web content has grown exponentially, Bay seeks to lead his international team in crafting original content and strategies to nurture brand loyalty for client companies around the globe.
Bay is an experienced world traveler and regularly conducts business around the globe. He is an active member of the Society of International Business Fellows (SIBF) and serves on its Board of Directors and Executive committee and serves on the Board of the Rutland Institute for Ethics at Clemson University. Bay is active with Middle East Leadership Academy (MELA), which is helping to train the future business leaders of the Middle East.
Speaker - Sean Murphy, Director of Content, Custom Media
SoLoMo: Social, Local, & Mobile Strategy - Location: Sapphire D
The Difference Between Good & Great Content Marketing - Location: Sapphire A
Tracks: , , Content Marketing for Social EngagementJoin me for an actionable sesion on the top 5 tactics for spinning a good story to sell your product. We'l Take a tour of how the world's best storytellers push leads and sales for top brands.…
Speaker - Joe Pulizzi, Founder, Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of client-vendor content matching site Junta42, is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing.
Awarded "Custom Media Innovator of the Year" by American Business Media, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe also writes one of the most popular content marketing blogs in the world.
Thumbonomics: Social Networks are Search Engines Too! - Location: Sapphire M
How to Easily Manage Social Media Marketing for Campaigns - Location: Sapphire A
PPC to Social Media Advertising - Location: Sapphire M
SEO 3.0: CRO for Search Marketing - Location: Sapphire H
Tracks: , , Demand GenerationJoin to learn what goes into an effective CRO campaign, including several case studies that have seen CRO success. You've already generated traffic; now it's time to monetize it!…
Speaker - Kelly Cutler, CEO & Co-Founder,, Marcel Media
As Co-Founder and CEO of Marcel Media, Kelly Cutler is a rising star and leader in the fast-paced online marketing industry. Ms. Cutler has led the full-service online and interactive marketing firm to its rank within the Inc. 5000's fastest growing private companies within its initial six years, a Google Ad Words Qualified Company, a Google Analytics and a Website Optimizer Certified Partner. Ms. Cutler is recognized as an innovator specifically within the search engine optimization/marketing community. She is a University of Chicago New Entrepreneur Program instructor, an active member and president of the Chicago Entrepreneurs' Organization, and belongs to the Chicago Internet Marketing Association and SEMPO. Organizations frequently ask Kelly to share her expertise through speaking at industry conferences across the country.
Sending the Right eMail to the Right Prospect at the Right Time - Location: Sapphire E
Tracks: , , eCommerce & Shopping Cart OptimizationWhen marketers email to people who are interested in their offers, those ads are more effective and generate higher returns. Come to this session to learn how to build your own relevance engine, no ma…
Speaker - Brian Giese, Founder & CEO, True Influence
Brian is a recognized thought leader in marketing and sales process, analytic CRM and database marketing with more than 25 years of operational experience. Prior to True Influence™, he was a Senior Vice President with Harte-Hanks Direct Marketing (NYSE: HH), a leader in data-driven marketing solutions to businesses worldwide.
Brian has been a marketing and sales advisor for global companies such as Oracle, Sun, Dunn & Bradstreet, NEC and Corporate Executive Board to name a few. He is the author of I.T. Sales Boot Camp: Surefire Techniques for Selling Technology to Mainstream Companies (Adams Media 2002).
Brian earned a Masters Degree in Organizational Development from Villanova University.
Using the Data You Have to Drive Marketing ROI Across All Channels & Campaigns - Location: Sapphire I
Tracks: , , Measurement & AnalyticsLearn how and why companies like Cisco, Intel, Delta Faucets and Workday- pioneers of “Integrated Digital Marketing” are leveraging Customer Intelligence data to beat the competition and m…
Speaker - Thad Kahlow, CEO, BusinessOnline
Thad Kahlow is the CEO of BusinessOnLine. He is responsible for the entrepreneurial leadership of all BusinessOnLine operations where his energy and vision have helped propel the company into the online marketing spotlight. Under his direction, BusinessOnLine has become one of the nation's leading online marketing agencies, successfully launching hundreds of solutions for clients including Cisco, Caterpillar, Chevron, Sony, NEC, Sybase, and Hasbro, to name a few.
Over the years online marketing has evolved, and Thad has fueled the expansion of BusinessOnLine's service offerings to match and address the resulting challenges that online marketers face.
Thad has successfully established Search Marketing (SEO and PPC), Social Media, User-Experience, and Analytics competencies at BOL. With more than ten years of experience in the online marketing industry, Thad has a deep and extensive knowledge of web strategy, online marketing strategy, web development, search engine marketing, and website usability.
Thad is considered an authority on online marketing. He has presented at numerous industry and executive conferences including the DMA, HTMA, AMT and Online Marketing Summit, is published and quoted extensively in leading trade and business publications like iMedia, SEMP and B2B Magazine, and was one of the original founding members of SEMPO.
Audience Evolution - Where Does the Audience Find Your Media - Location: Sapphire I
Tracks: , , Measurement & AnalyticsWhere audiences get their media is changing rapidly. These changes depend on the type of content you are pushing and to whom you want to be receiving that content. Michael will talk about how these …
Speaker - Michael Pranikoff, Director of Emerging Media, PR Newswire
Michael Pranikoff, Global Director of Emerging Media at PR Newswire, is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other emerging technologies, play in public relations and marketing. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area working with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. In 2003, Michael was named the National Technology Markets Specialist, and eventually led to being named PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the country. Michael is also a featured contributor to several blogs, podcasts, and newsletters. Prior to joining PR Newswire, Michael worked for MacNeil / Lehrer Productions which produces the NewsHour with Jim Lehrer. Michael graduated from Syracuse University with a degree in Speech Communications. Michael Pranikoff maintains a link blog linking to sites and conversations that pertain to the intersection of technology and public relations at http://about.me/michaelpranikoff
Finding & Engaging Brand Influencers - Location: Sapphire M
Tracks: , , SEM & PPC Tactics & How-tosThis session will cover how to locate influencers and engage them, tools and platforms to use, practical examples from the social front lines, and tips for applying these lessons to your own business.…
Speaker - Adam Proehl, Managing Partner, NordicClick Interactive
Adam is a seasoned online marketing executive who has a passion for helping clients use online channels to advance their business objectives. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.
Having been in Internet Marketing since 1998, Adam has helped a variety of different clients - from startups to Fortune 500 - grow their business through online channels. Early in his career, he was taught that "you can't improve what you can't measure" and has carried that lesson with him ever since. He is currently Managing Partner of NordicClick Interactive, based in Minneapolis.
How Successful Businesses Blog - Location: Sapphire E
Tracks: , , eCommerce & Shopping Cart OptimizationLearn practical ways to power your blog with customer stories, how to re-purpose blog content for email campaigns, and tips for developing a sustainable and effective blogging strategy.…
Speaker - Chris Baggott, Co-Founder & CEO, Compendium
Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, Chris created Compendium, a business blogging platform with the software, tools, and services that empowers companies to create, capture, moderate, and broadcast their messages online. Two years ago, Invesp dubbed Chris one of the 25 most influential marketers in the world. In short, Mr. Baggott knows his stuff when it comes to business blogging, content marketing, and email marketing. In fact, he literally wrote the book on the latter when he penned Email Marketing by the Numbers in 2006.
The Definitive Guide to Metrics & Analytics - Location: Sapphire H
Tracks: , , Demand GenerationLearn how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.…
Speaker - Jon Miller, VP of Marketing, Marketo
Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo, the revenue-focused marketing automation leader. Jon writes about B2B marketing best practices and trends on his blog, Modern B2B Marketing.
Using Video in Email: A Case Study From Anritsu - Location: Sapphire D
Tracks: , , Demand GenerationThis Anritsu Company case study will discuss campaign results, challenges, and technical tips on making video work in various email and browser scenarios to help drive sale lead funnels.…
Speaker - David Beasley, President of Online Marketing, Beasley Direct Marketing
David is co-founder and president of Online Marketing services at Beasley Direct Marketing, Inc. www.BeasleyDirect.com, a Silicon Valley direct marketing agency that has managed online and direct marketing programs for hundreds of companies. David is a frequent speaker on email deliverability and design. He is also an instructor for the Online Marketing Certificate program at UC Berkeley Extension.
Speaker - Siiri Hage, Marketing Programs Manager, Anritsu Company
Siiri Hage is a Marketing Programs Manager for Anritsu Company, Morgan Hill, CA, specializing in digital communications. With more than 20 years of varied experience in the Communications arena – including roles in Corporate Communications, Employee Communications, and Marketing Communications – Siiri brings considerable knowledge to her position. Her professional experience is rooted in video production on both the corporate and broadcast side, working as an Executive Producer and Script Writer.
Prior to Anritsu, Siiri worked in Silicon Valley for KLA-Tencor, a leader in the semiconductor industry, and previously spent 8 years with Tam Communications, a premier video and multimedia agency in the Bay Area.
An avid Zumba and Kickboxing enthusiast in her personal life, Siiri enjoys family time with her husband and two young children.
Siiri graduated from San Jose State University with a degree in Radio/TV/Film.
Speaker - Laurie Beasley, President, Beasley Direct Marketing
Laurie is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com, a Silicon Valley direct marketing agency that has managed online and direct marketing programs for hundreds of companies. Laurie serves as president of the Direct Marketing Association of Northern California www.DMAnc.org. She is also an instructor for the Online Marketing Institute www.OnlineMarketingInstitute.org and an instructor for the Online Marketing Certificate program at UC Berkeley Extension.
Do You Suck at Web Analytics? - Location: Sapphire I
Tracks: , , Measurement & AnalyticsCome to this session to see how the super-advanced organizations track and analyze things that you never dreamed possible, like visitor engagement, online merchandising, and more.…
Speaker - Adam Greco, Senior Partner, Web Analytics Demystified
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the popular Beyond Web Analytics podcast.
Panel: The Fundamentals of Online Marketing - Location: Sapphire H
Tracks: , , Demand GenerationThe world's top executives share the very best of their experience and expertise, boldly cutting to the heart of what it takes to drive dramatic, sustainable business success in 2012 and beyond.…
Speaker - Dax Hamman, Chief Revenue Officer, Chango
Dax Hamman is the Chief Revenue Officer at Chango, the leading company in Search Retargeting, and is based in Chicago and Toronto. Prior, Dax founded and led the global iCrossing media group, developing the concept of 'performance display', an innovative planning strategy that drove significant ROI from display advertising for some of the world's largest and coolest brands.
Dax has 12+ years in the digital space with experience in just about everything online, including media, usability, creative, technical management and affiliate marketing. He writes and speaks extensively, particularly on new and emerging techniques within the digital media space.
The blood flows in pixels!
Speaker - Joseph Zuccaro, President, Allinio LLC
Joseph Zuccaro has over 25 years of experience in Marketing, Sales, and Business Development with B2B product and service companies, including angel-funded, pre-IPO and post-IPO technology companies. He is a fervent believer in properly measuring Marketing and the need to relentlessly make Marketing provide calculable value to Sales and Management.
Joe is the Founder and President of Allinio LLC, a Marketing Automation professional services firm helping organizations plan and implement web-based technologies to better gather, store, analyze, share, and act upon data that maximizes marketing ROI and drives higher revenue.
Joe attended the United States Coast Guard Academy in New London, Connecticut. He earned a Bachelors degree in Logistics, Transportation, & Supply Chain Management and an MBA with a concentration in B2B Marketing from the R.H. Smith School of Business at the University of Maryland at College Park.
Speaker - Jason Cormier, Co-Founder, Room 214
Jason is co-founder of Room 214, an award-winning social media agency focused on providing business intelligence, social program management and application development for large and emerging brands. Jason serves as chief strategist to the “214 Apps” team, providing guidance on custom Facebook applications development, mobile and marketing dashboard products.
His career on the web began in 1996 when he launched the web development firm, Flash Internet, out of a computer lab at Santa Barbara City College. Gaining recognition as an expert in web usability and information architecture, he sold his firm to public company, NetLojix, in 2000.
In 2003, Jason partnered with former high-school friend and hi-tech public relations owner, James Clark to develop marketing systems that strategically combined SEO, SEM, custom blog development and content syndication.
Speaker - Steve Yeich, CEO, LocalSplash
Steve Yeich has been leading technology businesses for over a decade. Prior to joining Local Splash, he was general manager of the Registrar and Aftermarket business unit of Oversee.net with operations in Los Angeles, Portland and Pompano Beach, Florida. Yeich was one of the early pioneers in Local Search at Overture and Yahoo!, where he was VP and GM of the Local Search business unit. In this position, he and his team launched the world’s first pay-per-click advertising platform designed for local businesses. Yeich has also held executive-level product, marketing and business development positions at Matrix Net Systems (acquired by Keynote Systems), eRealty (acquired by Prudential Real Estate) and Printrak International (acquired by Motorola). Early in his career, Yeich was an engagement manager at McKinsey & Company. He holds a bachelor’s degree from Penn State University and an MBA from Harvard Business School.
Panel: Video, Mobile, Content, & Search Success Stories - Location: Sapphire M
Tracks: , , SEM & PPC Tactics & How-tosThis panel offers case studies, tips, and tactics for gaining the most leverage from a video marketing campaign.…
Speaker - Casey Zeman, CEO, CaseyZemanOnline.com
Speaker - Bill Leake, CEO, Apogee Search
Speaker - Mani Iyer, CEO, Kwanzoo
Mani Iyer is CEO of Kwanzoo, a multichannel marketing platform that drives more leads and sales by engaging users and serving targeted offers that get propagated virally. Kwanzoo campaigns run inside email newsletters, on websites, Facebook, LinkedIn and community pages, affiliate sites and paid advertising channels. Clients include SAP, Oracle, Green Dot. Mani is a serial entrepreneur, Focus marketing expert, industry speaker on social media, online customer acquisition, multichannel marketing and interactive marketing, and startup advisor. Mani is a regular speaker at leading industry conferences including Leadscon, Ad-tech/CRS, Conversion Conference, Social Email Marketing, TiEcon and TiE Social Media events.
Speaker - Andjelika Martin, Web Marketing & Development, M Resort Spa Casino Las Vegas
Andjelika Martin heads up the Web Marketing and Development at the M Resort Spa Casino Las Vegas. Opening in March, 2009, the resort is located on Las Vegas Blvd, and is the recipient of numerous awards including the prestigious Forbes Travel Guide Four-Star Rating for 2010 and 2011. Andjelika’s expertise in both development and marketing has led to her recognition as an expert in designing cutting edge and successful marketing programs.
With almost 30 years computer coding experience and over 25 years of B to C marketing experience; prior to joining the M, Andjelika worked with a variety of major brand names ranging from Ralph Lauren to Disney on new product developments, launches and existing product lines.
An award winning web designer, in addition to more traditional marketing approaches, she has become an expert on the techniques and skills of successful rapid response marketing.
Speaker - Arnie Kuenn, President, Vertical Measure
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. His commitment to quality earned him a several local and national awards.
In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee. Arnie is the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars.
Arnie is responsible for the day to day operations of Vertical Measures.
Unleasing the Power of Review Content - Location: Sapphire E
Tracks: , , eCommerce & Shopping Cart OptimizationThis session will explore emerging marketing best practices that leverage review content. Learn how to use reviews to improve the impact of display, email, in-store, print, Facebook, and search market…
Speaker - Michael DeHaven, SEO Product Manager, BazaarVoice
Michael DeHaven serves as the SEO Product Manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales.
With over 14 years of experience in the online marketing industry, Michael has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.
When Inbound Marketing & Automation Make a Great Team - Location: Sapphire D
Tracks: , , Mobile MarketingInbound marketing and automation are often pitted against each other. In this session, Head will teach you seven ways to integrate, systemize and scale your marketing so you attract, capture and conve…
Speaker - Greg Head, CMO, Infusionsoft
Greg has a successful history in the software business with a track record of creating winning products, brands and businesses. For over 15 years, Greg helped grow the ACT! contact management and SalesLogix CRM businesses from startups to global brands. He has a passion for helping emerging technology companies with their marketing and growth strategies.
Empowering Revenue Performance Management - Location: Sapphire H
Tracks: , , Demand GenerationThis session explores Revenue Performance Management, a strategy for managing interactions with buyers through the entire buying process for more predictable and rapid revenue growth.…
Speaker - Wrich Printz, President & CEO, L2 Inc.
If You're Not Testing, You're Guessing - Location: Sapphire I
Tracks: , , Measurement & AnalyticsJoin us for an actionable session on testing and optimization tactics that help online marketers exceed business goals, empower their teams, and keep customers happy (and converting).…
Speaker - Mark Simpson, President & Founder, Maxymiser
Like it or Not: The Do's and Don'ts of Facebook Ads - Location: Sapphire M
Tracks: , , SEM & PPC Tactics & How-tosUsing proprietary data and case studies, Aaron will cover 4 key areas of social advertising - KPI selection, attribution, targeting, and testing - for more successful Facebook ad campaigns.…
Speaker - Aaron Goldman, Chief Marketing Officer, Kenshoo
Aaron Goldman is Chief Marketing Officer at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing and online advertising.
With over $15 billion in online sales revenue following through its platform, Kenshoo powers five of the world’s top ten retailers and eight of the ten largest ad agency networks. Customers include Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, Jobsite, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom Mediavest Group, Walgreens, Zappos, and many more.
Goldman is also the author of “Everything I Know about Marketing I Learned from Google” published by McGraw-Hill in August 2010.
Prior to Kenshoo, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For almost two years, he helped companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development.
Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his nearly five-year tenure on the executive team, Goldman managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.
Previously, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing, and search engine marketing for clients including Disney, General Motors, Procter & Gamble, and Verizon, among others.
Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not Googling himself, Goldman enjoys spending time with his family in Chicago.
Multi-Channel Attribution Success - Location: Sapphire E
Tracks: , , eCommerce & Shopping Cart OptimizationFrom analytics to marketing automation, learn how the world's leading companies like Adobe properly determine what maketing campaigns are influencing sales and why.…
Speaker - Mikel Chertudi, Sr. Director of Online & Demand Marketing, Adobe
Mikel Chertudi is the VP of Demand & Online Marketing at Adobe overseeing global strategy and execution of demand creation for new customer acquisition and cross selling (including the tactics of search (both paid and SEO), email, newsletters, display, content syndication, direct and dimensional mail).
Panel: Cross Channel Marketing, Attribution and Success Tactics - Location: Sapphire D
Tracks: , , Mobile MarketingIn this session you'll hear from leaders in Integrated Marketing Strategy, Analytic technology and attribution models dive deep in to what's working and what's not.…
Moderator - Michelle Fitzgerald, Global Marketing Director, Zinio
Speaker - Josh Manion, Founder & CEO, Ensighten
Speaker - Dan Siroker, Optimizely, Inc and Obama Campaign Social Analytics Advisors, Co-Founder & CEO
Speaker - Jason Pinto, CMO, interlinkONE
Speaker - Jon Oakes, COO, L2, Inc
Keynote: Marketing Automation - Delivering a Better Buyer Experience by Aligning Marketing with, well…Marketing! - Location: Sapphire E
Tracks: , , KeynoteThe email marketer, the demand generation manager, the SEO guru, the social media expert…today, none of these people can stand alone and be successful. With today’s buyer more educated a…
Speaker - Bryan Brown, Director of Product Strategy, Silverpop
Keynote Panel: Multi-channel Media in the Digital Age: How Consumption of Media, Advertising & Marketing Has Changed Forever and What to Do About It - Location: Sapphire E
Tracks: , , KeynoteHear from the executives running the world's largest technology providers on what solutions are really giving brands an edge in email, search, and website marketing. Industry giants ExactTarget, S…
Speaker - Mike Hodges, President & COO, U-T San Diego
Mike is the President and COO at U-T San Diego, formerly The San Diego Union-Tribune, spearheading the transformation of the company to a fully integrated media organization. Mike joined the Union-Tribune in 2009 as the executive in charge of direction and strategy for SignOnSanDiego.com and all of The San Diego Union-Tribune's interactive initiatives.
Before the Union-Tribune, Mike was vice president of Sales-Interactive for Freedom Communications, the publisher of the Orange County Register. There Mike oversaw all interactive revenue initiatives for Freedom's nationwide daily newspapers and broadcast television stations.
Mike has been involved in several internet start-up companies, including his own firm, TheRealtyCorporation.com, which was one of the first online real estate and mortgage companies. Mike's e-mail marketing start-up in the late 1990's was bought by DoubleClick, where he went on to run national sales for DoubleClick's email division.
Mike is a graduate of the University of San Diego's business school. He lives in La Jolla with his wife and three children.
Speaker - Mari Smith, Social Media Thought Leader, Speaker & Media, MariSmith.com
Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. She travels the United States and internationally to deliver keynotes and lead training events. Both Forbes and Dun & Bradstreet Credibility named Mari one of the top ten social media influencers. Fast Company describes Mari as “a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.”
Speaker - Cheryl Goodman, Sr. Director of Marketing & Publisher Relations, Qualcomm MEMS Technologies
Cheryl Goodman is director of marketing for Qualcomm MEMS Technologies, Inc (QMT). In this role, Cheryl oversees global marketing and communications efforts, including analyst and media relations across international markets, is the division’s liaison with the publishing industry and provides strategic input into market research and product development strategies.
Prior to joining QMT, she managed Qualcomm’s industry analyst relations program and public relations efforts for Qualcomm’s FLO TV and FLO Technologies divisions. Prior to joining Qualcomm, Cheryl served as the director of public relations and marketing for start-up Lindows.com, creator of a Linux-based operating system, and also led public relations efforts at MP3.com. She has extensive experience in broadcast journalism, having served as the technology Web reporter for ABC affiliate KGTV and Web reporter for CBS affiliate KFMB.
Goodman is a frequent spokesperson for QMT: she has been quoted in multiple publications and has spoken at top tier industry events such as The Digital Publishing & Advertising Conference, the Magazine Publishers Association’s Dimensional to Digital, M-Publishing, and DEMO 2009. She also oversees QMT’s successful awards program, which includes honors such as the WSJ Innovation Award, PC Magazine Technical Excellence Award, EDN Innovation Award, Andrew Seybold Choice Award and finalist standing for the CES Innovation Awards and GSMA Global Mobile Awards.
Goodman attended San Diego State University, where she earned a bachelor’s in political science and television, new media and film. She was named 2010’s Marketing/Marcomm Leader of the Year by PR News. In 2004, she was nominated for PR Leader of the Year by T-Sector Magazine.
Speaker - Kim Luegers, Director of Mobile Marketing, Pandora
Kim Luegers is the Director of Mobile Marketing at Pandora. She joined Pandora from DRAFTFCB, where she led emerging media strategy & planning for the Chicago office.
Kim began her career in advertising, buying & planning traditional media in Chicago and worked at both Mediaedge and OMD. She then made the decision to leap over to the digital/emerging media world. In her role at Pandora, Kim leads the charge of providing thought leadership and vision to further advance Pandora’s mobility offering through data driven insights.
Kim topped the list as one of Mobile Marketer’s Women to Watch in 2010. She attended Indiana University’s Kelley School of Business and currently resides in Chicago with her husband.
Speaker - David Karel, VP of Marketing, Bizo
Russ Glass is CEO of Bizo, the leader in business audience marketing and the #4 fastest growing company in the Bay Area. A serial technology entrepreneur, he has founded or held senior positions at four venture-backed technology companies. Prior to Bizo, Russ led the marketing and product management teams at ZoomInfo, a business information search engine, where he sharpened his B2B marketing skill-set and developed his love for business data.
Speaker - Scott Olrich, Chief Marketing and Sales Officer, Responsys
Scott Olrich joined Responsys in 2004 to partner with Dan Springer in the transformation of Responsys. As Chief Marketing and Sales Officer of Responsys, he has overseen Responsys’ launch of the groundbreaking Interact Suite of email and cross-channel marketing solutions based on his vision that a next generation integrated SaaS marketing platform was going to be a must-have solution for every marketing organization. Olrich has been widely recognized for pioneering innovation in marketing. He rightly predicted that marketing was about to undergo a profound evolution: from offline to online; from one-way communication to interactive customer engagement; and that “Old School Marketing” was dying and a New School was on the rise. He subsequently coined the term “New School Marketing” and is regarded as the architect of the now proven approach called "Cross-Channel Lifecycle Marketing" to effectively map and market to consumers across an increasing digital customer lifecycle. Named one of The CMO Institute's Top 10 U.S. CMOs, Scott is frequently quoted in leading industry publications, and speaks regularly at industry conferences, such as Forrester’s Marketing Forum, NCDM, Omniture Summit, MarketingSherpa, AMA, and DMA events. Prior to joining Responsys, Olrich was a founding executive and Senior Vice President at Topica, an email marketing application service provider, where he helped the company become one of the nation’s largest email marketing companies serving the SMB market. Prior to that, Olrich was a consultant at Accenture in the Business Process Reengineering Group with a special focus on demand generation. Olrich holds a BS in Business and Finance from San Diego State University.
Speaker - Casey Zeman, CEO, CaseyZemanOnline.com