|Thursday, February 9|
Spotlight Session: Optimizing Humans! The Art Of Data-Driven Social Marketing - Location: Sapphire M
SEO Diagnostics For The Skilled Search Mechanic - Location: Sapphire M
Tracks: , , SearchMany times SEO’s are tasked with finding the needle in the haystack or trying to find key problems that can singularly improve a site's performance. The right diagnostics steps and tools i…
Speaker - Chris Boggs, SES Advisory Board, Rosetta Director, and SEMPO President
Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.
Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.
Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for SearchEngineWatch.com, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.
Speaker - Cindy Yerkie, SEO/SEM Manager, HP.com
Cindy manages SEO efforts for the global HP.com web site, including strategic consulting, education and training, compliance testing, keyword governance, analytics, and hands-on optimization. She has experience in both the b-b and ecommerce areas. She began her SEO career eight years ago by building and managing the SEO program for EDS, which was acquired by HP.
Prior to beginning her career in SEO she was an HTML developer with EDS. As an HTML developer she worked on the EDS.com Web site and developed several high profile Web sites for clients. Overall she has been involved in Web development and marketing area for over 15 years.
Spy vs Spy: Competitive Analysis - Location: Sapphire E
Tracks: , , AnalyticsAn essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. This knowledge helps you comprehend what links to gain, ad prices to pay, conten…
Speaker - Matt Van Wagner, President, Find Me Faster
An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.
The Convergence of Search, Social and Content Marketing - Location: Sapphire I
Advanced Keyword Modeling - Location: Sapphire M
Tracks: , , SearchGoogle Instant and Bing's intent-based results are creating a need for a new generation of keyword research, expansion and modeling techniques. This session will guide you through ways to integrat…
Speaker - Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting
Local and Social: Trends and Tips for Growing your Business - Location: Sapphire I
Paid Search Analytics And Multi Touch Attribution Analysis - Location: Sapphire E
Tracks: , , AnalyticsHave you ever wondered how Paid search, SEO and other tactics interact with each other and how to allocate your precious resources in the most optimal way? This session will share a case study that p…
Speaker - Crispin Sheridan, SES Advisory Board & Sr. Director of Search Marketing, SAP
Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.
Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally
A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.