Founder, Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of client-vendor content matching site Junta42, is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing.
Awarded "Custom Media Innovator of the Year" by American Business Media, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe also writes one of the most popular content marketing blogs in the world.
Join me for an actionable sesion on the top 5 tactics for spinning a good story to sell your product. We'l Take a tour of how the world's best storytellers push leads and sales for top brands.