San Diego 2012 Conference Schedule

An award-winning speaker whose presentations are as entertaining as they are informative, Matt Van Wagner is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He has served as technical editor/advisor for three leading books on paid search: Winning Results with Google AdWords, Yahoo! Search Marketing Handbook, and Pay-Per-Click Search Engine Marketing: An Hour a Day. He is a contributing courseware developer for the SEMPO Institute.

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of client-vendor content matching site Junta42, is co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing.

Awarded "Custom Media Innovator of the Year" by American Business Media, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Joe also writes one of the most popular content marketing blogs in the world.

Genoo Founder and CEO Kim Albee has over 23 years of experience designing software and running businesses. Her passion is in creating systems that are easy to use and helping companies attract more prospects and close more sales.

Kim Albee founded Einsof in 2000. Einsof is a sales & marketing performance software company that helps businesses achieve their strategic objectives by streamlining how information is accessed and used in sales and marketing processes.

In February of 2008, Kim founded Genoo LLC, a Software as a Service (SaaS) offering of Integrated Online Marketing Tools (http://www.genoo.com). Genoo provides a new level of innovation in online marketing tools. These tools enable marketers to generate messaging, drive traffic, create demand and pass intelligent lead information on to their sales departments to build relationships.

Prior to Einsof, Kim worked with organizations such as Minneapolis Star Tribune, Wells Fargo, and Verisign Global Registry Services to develop Internet strategies that delivered on strategic goals.

Kim holds a Bachelor of Arts degree in Business Systems from Linfield College. In addition to her work with software, Kim has a lifelong interest in the technology of being and leads courses in ontology.

For over 15 years Lauren Goldstein has helped major B2B clients make innovative solutions more profitable and influential.

As VP of Strategic Planning for Babcock & Jenkins, she drives marketing strategies that result in strong ROI and long-term relationships for Adobe, NetApp, LinkedIn, Nuance Communications, Intel, CenturyLink and more.

Constantly learning and forging connections within the B2B sphere, Lauren is also pleased to share her expertise with her B2B blog www.LaurenOnDemand.com and at industry events for the DMA, MarketingProfs, Marketing Sherpa, among others.

Scott Brinker is the co-founder, president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. ion's software has been adopted by hundreds of organizations such as American Greetings, DHL, Intuit, and Wellpoint. Scott writes a regular "Conversion Science" column Search Engine Land and frequently speaks on the strategies and tactics of post-click marketing. He has a BS in Computer Science from Columbia University and an MBA from MIT Sloan.

Lee Odden is CEO of TopRank Online Marketing, a pioneering online marketing agency with deep experience providing optimized content marketing solutions through SEO and Social Media. Odden's client experience includes working with HP, McKesson, BT Syntegra and PRWeb. "Online Marketing Heroes", published by Wiley, features Odden's advice on internet marketing topics and he's contributed to numerous industry publications including Mashable and ClickZ. He is also editor of Online Marketing Blog with over 30,000 subscribers that is ranked by Advertising Age and Technorati as one of the top Business & Marketing blogs.

As a 12 year internet marketing veteran, Odden has been cited by The Economist, DM News and Target Marketing Magazine for SEO, Social and Online PR expertise. He is a sought after speaker for conferences including Search Engine Strategies, Pubcon and PRSA International. Odden serves on the advisory board for Search Engine Strategies and MarketingProfs and is a past DMA and MIMA board member.

Laura Patterson’s marketing and sales career spans over 30 years having worked for both large public companies such as State Farm and Motorola and as well as start-ups. In 1999 she co-founded VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers.

The company’s customers span the globe and include well-known firms such as Adobe, Briggs and Stratton, Freescale, Howden Buffalo, ING, LexisNexis, Tektronix, TransUnion, TUV, and Southwest Airlines and smaller organizations in the computing, software, networking, medical device, life science, IT security, logistics/supply chain management, manufacturing, transportation, financial and professional services industries.

Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations, Laura has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA and has served as a guest lecturer at various universities, including the University of Texas at Austin, Purdue University, Tuck’s Business School at Dartmouth College, and Stanford University. She serves on the Advisory Board for the CMO Council’s Marketing Supply Chain Institute and the Founder’s Council for the Digital Marketing Community. Laura earned her B.A from Truman State University and her Master’s at the University of South Florida.

Paul Vallez leads multiple teams across global product strategy, search technology, and operations for the creation and launch of the next generation search platform for HP.com. With over 15 years of product leadership within a wide range of b-b and consumer products Paul has an extensive background in search, online marketing, product strategy, demand generation, and e-commerce. Paul is a regular public speaker at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon.

Prior to HP.com Paul spent 10 years at Ask.com and led Product Management & Engineering for the Ask.com Search Marketing division and was the co-creator of the Ask Sponsored Listings marketplace (now Sendori.com) and led the creation and deployment of the next generation of the search platform. Paul also held product management and engineering roles at LookSmart, managing key search distribution partnerships with major search engines including MSN, Inktomi, Excite, Alta Vista, and Ask Jeeves.

Paul has a bachelors degree in English from the University of California, Berkeley.

LinkedIn: http://www.linkedin.com/in/abneedles

Twitter: @abneedles

Adam B. Needles is a passionate B2B marketing change agent — helping companies build successful, modern, buyer-centric demand generation programs to drive revenue growth and to build sustainable brands.

He is the author of Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model – a book written for B2B marketing leaders.

Adam has led marketing strategy and demand generation programs for dozens of companies since the late 1990s. These include publicly-traded, Fortune 500 companies such as Dell, E*TRADE FINANCIAL, Lenovo, Motorola, Pitney Bowes, Platinum Technology (acquired by CA Technologies), PNC, PTC and Target.

Adam is currently the Chief Strategy Officer for a ‘2.0’ digital demand generation agency, Left Brain DGA, headquartered in Silicon Valley. He oversees the agency’s core models for designing and executing buyer-centric demand generation programs; he serves as the principal demand generation strategist on client accounts; and in his first year with the agency, he has contributed to nearly 3X client-revenue growth, year-over-year.

Adam was previously B2B Marketing Evangelist and Director of Field Marketing for Silverpop, one of the largest email marketing and marketing automation vendors in the world. Adam founded the B2B Marketing University series and built out Silverpop’s ‘field marketing 2.0’ organization. Prior to Silverpop, Adam served as Vice President of Marketing and Development for technology-industry analysis firm The 451 Group, where under his marketing leadership, revenue grew by a 10X factor over 4 1/2 years. Additionally, he helped build the firm’s B2B service brand in the United States and Europe and led early initiatives around marketplace repositioning and defining the product/service mix. Adam was previously a principal with DVG Research, a market strategy firm, and an associate with Silicon Valley public relations and marketing communication agency Citigate Cunningham.

Adam is an active speaker and blogger on B2B demand generation topics. He has spoken at a number of B2B marketing and sales events across North America, including BtoB Magazine’s Leading Edge virtual event, CRM Evolution, Dreamforce, the Online Marketing Summit and Sales 2.0. He also has spoken at a number of UK and European events including B2B Marketing magazine events in London, as well as B2B Marketing Forum in Amsterdam.

Adam holds a BSFS degree in Science and Technology in International Affairs from the School of Foreign Service at Georgetown University in Washington, DC. He also holds an MBA in Brand and Product Management from the Wisconsin School of Business at the University of Wisconsin at Madison.

In his free time, Adam enjoys rock climbing and traveling to destinations with sandy beaches, and laying around doing nothing.

As Co-Founder and CEO of Marcel Media, Kelly Cutler is a rising star and leader in the fast-paced online marketing industry. Ms. Cutler has led the full-service online and interactive marketing firm to its rank within the Inc. 5000's fastest growing private companies within its initial six years, a Google Ad Words Qualified Company, a Google Analytics and a Website Optimizer Certified Partner. Ms. Cutler is recognized as an innovator specifically within the search engine optimization/marketing community. She is a University of Chicago New Entrepreneur Program instructor, an active member and president of the Chicago Entrepreneurs' Organization, and belongs to the Chicago Internet Marketing Association and SEMPO. Organizations frequently ask Kelly to share her expertise through speaking at industry conferences across the country.

David is co-founder and president of Online Marketing services at Beasley Direct Marketing, Inc. www.BeasleyDirect.com, a Silicon Valley direct marketing agency that has managed online and direct marketing programs for hundreds of companies. David is a frequent speaker on email deliverability and design. He is also an instructor for the Online Marketing Certificate program at UC Berkeley Extension.

Siiri Hage is a Marketing Programs Manager for Anritsu Company, Morgan Hill, CA, specializing in digital communications. With more than 20 years of varied experience in the Communications arena – including roles in Corporate Communications, Employee Communications, and Marketing Communications – Siiri brings considerable knowledge to her position. Her professional experience is rooted in video production on both the corporate and broadcast side, working as an Executive Producer and Script Writer.

Prior to Anritsu, Siiri worked in Silicon Valley for KLA-Tencor, a leader in the semiconductor industry, and previously spent 8 years with Tam Communications, a premier video and multimedia agency in the Bay Area.

An avid Zumba and Kickboxing enthusiast in her personal life, Siiri enjoys family time with her husband and two young children.

Siiri graduated from San Jose State University with a degree in Radio/TV/Film.

Laurie is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com, a Silicon Valley direct marketing agency that has managed online and direct marketing programs for hundreds of companies. Laurie serves as president of the Direct Marketing Association of Northern California www.DMAnc.org. She is also an instructor for the Online Marketing Institute www.OnlineMarketingInstitute.org and an instructor for the Online Marketing Certificate program at UC Berkeley Extension.

Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo, the revenue-focused marketing automation leader. Jon writes about B2B marketing best practices and trends on his blog, Modern B2B Marketing.

Dax Hamman is the Chief Revenue Officer at Chango, the leading company in Search Retargeting, and is based in Chicago and Toronto. Prior, Dax founded and led the global iCrossing media group, developing the concept of 'performance display', an innovative planning strategy that drove significant ROI from display advertising for some of the world's largest and coolest brands.

Dax has 12+ years in the digital space with experience in just about everything online, including media, usability, creative, technical management and affiliate marketing. He writes and speaks extensively, particularly on new and emerging techniques within the digital media space.

The blood flows in pixels!

Joseph Zuccaro has over 25 years of experience in Marketing, Sales, and Business Development with B2B product and service companies, including angel-funded, pre-IPO and post-IPO technology companies. He is a fervent believer in properly measuring Marketing and the need to relentlessly make Marketing provide calculable value to Sales and Management.

Joe is the Founder and President of Allinio LLC, a Marketing Automation professional services firm helping organizations plan and implement web-based technologies to better gather, store, analyze, share, and act upon data that maximizes marketing ROI and drives higher revenue.

Joe attended the United States Coast Guard Academy in New London, Connecticut. He earned a Bachelors degree in Logistics, Transportation, & Supply Chain Management and an MBA with a concentration in B2B Marketing from the R.H. Smith School of Business at the University of Maryland at College Park.

Jason is co-founder of Room 214, an award-winning social media agency focused on providing business intelligence, social program management and application development for large and emerging brands. 

Jason serves as chief strategist to the “214 Apps” team, providing guidance on custom Facebook applications development, mobile and marketing dashboard products.

His career on the web began in 1996 when he launched the web development firm, Flash Internet, out of a computer lab at Santa Barbara City College. Gaining recognition as an expert in web usability and information architecture, he sold his firm to public company, NetLojix, in 2000.

In 2003, Jason partnered with former high-school friend and hi-tech public relations owner, James Clark to develop marketing systems that strategically combined SEO, SEM, custom blog development and content syndication.

Steve Yeich has been leading technology businesses for over a decade. Prior to joining Local Splash, he was general manager of the Registrar and Aftermarket business unit of Oversee.net with operations in Los Angeles, Portland and Pompano Beach, Florida. Yeich was one of the early pioneers in Local Search at Overture and Yahoo!, where he was VP and GM of the Local Search business unit. In this position, he and his team launched the world’s first pay-per-click advertising platform designed for local businesses. Yeich has also held executive-level product, marketing and business development positions at Matrix Net Systems (acquired by Keynote Systems), eRealty (acquired by Prudential Real Estate) and Printrak International (acquired by Motorola). Early in his career, Yeich was an engagement manager at McKinsey & Company. He holds a bachelor’s degree from Penn State University and an MBA from Harvard Business School.

Cam is the founder and president of King Fish Media, a Boston-based custom media company responsible for pioneering the idea that companies can own and become their own media channels. This philosophy is the basis on which he has built his roster of leading b2b and b2c brand clients.

Cam spent the majority of his media career designing and managing large-scale, multi-platform custom marketing solutions for B2C and B2B brands across markets, including technology, healthcare, financial services, automotive, and consumer electronics. He now applies this expertise to his work with King Fish clients, specifically in the areas of customer acquisition, retention and sales strategies. He also provides marketing consulting to the investment and venture capital communities, with an emphasis on emerging companies.

Prior to launching King Fish Media in 2001, Cam spent 25 years working in various facets of the media, including print, interactive, video, live events, and marketing/advertising for industry leaders Arnold Communications and The Robb Report. At Ziff Davis Media, Cam founded and headed the first ever custom media business unit.

Cam currently serves on the Board of Advisors to MyVBO, a centralized information management tool that leverages cloud computing to access business information. His community work includes serving as member of the Advisory Board for non-profit Give Us Your Poor, and as an Advisor to The Giving Planet. He and his family are also actively involved in the ABC (A Better Chance) program, which aims to increase the number of well-educated young people of color who are capable of assuming positions of responsibility in American society.

Cam lives on Boston’s North Shore with his wife and three kids.

Brice Bay, Chairman and CEO of EnVeritas Group (EVG), is a pioneer in the Internet content marketing industry. For over a decade, his global content marketing firm has helped companies such as American Express, America Online, Carlson Companies, Home Depot, Verizon and many more, empower their customers and grow their businesses by developing original, relevant and creative communications. Today over 1,000,000 URLs have content created, marketed and/or managed by the EVG. The firm features over 60 employees in the United States, offices in England, France and Mexico and a network of nearly 1,000 contract employees worldwide. The firm serves a global customer base of the Fortune 500.

Bay graduated from the University of Kentucky with a BA in marketing. Having traveled extensively for his prior position in IT sales, he began his first venture, www.10best.com, to offer objective and relevant information for travelers. 10Best was sold in early 2011. As web content has grown exponentially, Bay seeks to lead his international team in crafting original content and strategies to nurture brand loyalty for client companies around the globe.

Bay is an experienced world traveler and regularly conducts business around the globe. He is an active member of the Society of International Business Fellows (SIBF) and serves on its Board of Directors and Executive committee and serves on the Board of the Rutland Institute for Ethics at Clemson University. Bay is active with Middle East Leadership Academy (MELA), which is helping to train the future business leaders of the Middle East.

Brian is a recognized thought leader in marketing and sales process, analytic CRM and database marketing with more than 25 years of operational experience. Prior to True Influence™, he was a Senior Vice President with Harte-Hanks Direct Marketing (NYSE: HH), a leader in data-driven marketing solutions to businesses worldwide.

Brian has been a marketing and sales advisor for global companies such as Oracle, Sun, Dunn & Bradstreet, NEC and Corporate Executive Board to name a few. He is the author of I.T. Sales Boot Camp: Surefire Techniques for Selling Technology to Mainstream Companies (Adams Media 2002).

Brian earned a Masters Degree in Organizational Development from Villanova University.

Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, Chris created Compendium, a business blogging platform with the software, tools, and services that empowers companies to create, capture, moderate, and broadcast their messages online. Two years ago, Invesp dubbed Chris one of the 25 most influential marketers in the world. In short, Mr. Baggott knows his stuff when it comes to business blogging, content marketing, and email marketing. In fact, he literally wrote the book on the latter when he penned Email Marketing by the Numbers in 2006.

Michael DeHaven serves as the SEO Product Manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales.

With over 14 years of experience in the online marketing industry, Michael has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.

Mikel Chertudi is the VP of Demand & Online Marketing at Adobe overseeing global strategy and execution of demand creation for new customer acquisition and cross selling (including the tactics of search (both paid and SEO), email, newsletters, display, content syndication, direct and dimensional mail).

Elyse Tager is West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and email marketing strategies to grow their business or organization. Elyse is a popular speaker, writer and educator known for providing marketers with the practical tools, techniques and strategies they need to grow their business using the combined firepower of email and social media marketing. Elyse has been a past speaker on social media topics for the Association of Professional Fundraisers, the American Marketing Association, Ad-TechSF, the Direct Marketing Association, Women in Consulting and Hubspot, among others. She is an active member of the Bay Area business community, including: Silicon Valley American Marketing Association, Northern California Business Marketing Association, Women Entrepreneurs of the Bay Area, Catalog and Ecommerce Club of Northern California, Women in Consulting and the Silicon Valley Chamber of Commerce. Additionally, she has been a past columnist for ClickZ and contributor to Network World on various marketing topics.

Seth Berman is Director of Global Marketing at BabyCenter, the #1 pregnancy and parenting web and mobile destination worldwide. BabyCenter supports moms at every stage of their child’s development and connects marketers with a highly engaged audience to deliver targeted life-stage solutions geared to the exact moment in the motherhood journey. Seth is accountable for email marketing, user acquisition and marketing strategy in BabyCenter’s 22 markets globally.

Seth and his teams have been recognized with awards in marketing excellence by ad:tech, Ad Age, and the Association of National Advertisers (ANA), and his work has been featured in Direct Marketing News. In addition, Seth’s speaking credits include ad:tech, Search Engine Strategies, Conversion Conference, LeadsCon, AppNation, and more. A native of the Boston area, Seth has an MBA from Duke University and lives in San Francisco.

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, personalize and speak to consumers more effectively.

Sundeep is also an avid user of social media, having leveraged words, pictures, & video into a conversational blog. His daily dose of best practices can be found at EmailYogi.com, where he wrote his 1,000th article on February 17, 2011.

Dave leads the digital business practice at ISITE Design. As customer experiences become increasingly digital, ISITE Design provides management consulting, development, design, and content planning to enable digital enterprises.

Dave is a faculty member in Northeastern University’s graduate program for Digital Media. His experience as a brand marketer includes building digital teams for Thomson Reuters, Christian Science Monitor, and Sokolove Law. He has keynoted and shared his vision of the future of digital marketing for eConsultancy, Marketing Sherpa, Marketing Profs, ExactTarget, Marketo, and e-Dialog.

Dave is a graduate of the Rhode Island School of Design, Boston University, and Shimer College. He lives in Boston, where blogs on UsefulArts.us, and guest writes for AdAge.

Carlos Hidalgo is CEO of The Annuitas Group, the leading provider of sales and marketing process consulting services. In his role, Hidalgo has helped their clients identify over $700 million of potential revenue by developing and implementing lead management processes.

In addition to his role with The Annuitas Group, Hidalgo is the Executive Director and Co-Founder of The Marketing Automation Institute, the premier he community for marketing automation end-users that provides the highest level of vendor neutral curriculum, training and certification.

Prior to his role at BMC Software, Hidalgo held a similar role at McAfee, Inc.

Stefan Tornquist is Econsultancy’s Vice President for Research in North America. He and his team cover all of digital marketing as well as the intersections between the online and offline worlds. Stefan’s research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet.

Prior to joining Econsultancy, Tornquist was the research director for MarkeingSherpa. Stefan is a frequent speaker at industry events, including conferences by Ad:Tech, the Direct Marketing Association, iMedia, the Web Marketing Association, and many others.

Tornquist began the digital marketing phase of his career as co-founder of Bluestreak, the rich media pioneer that expanded into a full service marketing infrastructure provider and became part of the Isobar network of companies in 2007.

A recognizable veteran, Todd Crawford brings to Impact Radius a passion for performance advertising and a commitment to its growth. As a co-founder, he evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River's affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years.

In 2007, Todd won the Affiliate Marketing Legend Award at the Affiliate Summit Pinnacle Awards in Las Vegas. He holds a bachelor of arts at the University of Minnesota, Twin-Cities.

Chris runs East Coast sales and business development for nPario, focusing on evangelizing nPario's Big Data product, and managing their relationship with WPP. Chris is a domain expert on platform technology (specifically workflow, data management, and demand-side) and writes regularly for industry publications like ClickZ. He may be contacted through his blog at www.chrisohara.com.

Smriti is in the business of consumer engagement via marketing communications leveraging both traditional and digital media. She is on the forefront with mobile marketing, and new social media tools. Her key to success is trying to find the right combination of messaging to start conversations with her customers. Smriti has worked at Dish Network, helping to grow the international programming market. She has assisted the Lutheran World Federation, a leading philanthropist organization in Southeast Asia with their social media initiatives. She has a passion for teaching and has been an Adjunct Professor of Marketing, specializing in Consumer Behavior & Marketing Communication to graduate students.

Smriti has a Masters in Internet Marketing, a Masters in Marketing Communication and Public Relations, and an MBA.

Smriti lives in the mile high city of Denver having moved there from Kathmandu Nepal, the home of Mount Everest.

Ali Behnam is the co-founder of Tealium, a provider of web analytics consulting and integration services. He is responsible for the company's strategic vision and client services.

Prior to Tealium, he held several senior marketing and consulting positions at WebSideStory/Visual Sciences/Omniture. He joined WebSideStory in a product management role where he managed the company's enterprise-level products. He also managed the rebranding of the product line from HitBox Enterprise to HBX. With a desire to work directly with clients, he later joined the company's Professional Services team to provide web analytics consulting services to the company's strategic clients such as Citigroup, Pfizer and Verizon Wireless. In his leadership role, he created the Benchmark Index which provided KPI benchmarks to customers, allowing them to compare their site performance to industry peers.

Ali holds an MBA from UCLA Anderson School of Management and a Bachelor of Science from UCSD (University of California, San Diego).

Gary Angel is the Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. He has led Semphonic's Web analytics practice and consulting for more than a decade and is a leading expert in the field. Gary's work in Web analytics includes the development of online behavioral segmentation systems, creation of several core Web analytics methodologies including Functionalism, and the development of SEM analytics for PPC marketing. Prior to Semphonic, Gary worked in the credit-card database marketing industry developing transactional analysis systems for marketing purposes. Gary blogs at http://semphonic.blogs.com/semangel.

Thad Kahlow is the CEO of BusinessOnLine. He is responsible for the entrepreneurial leadership of all BusinessOnLine operations where his energy and vision have helped propel the company into the online marketing spotlight. Under his direction, BusinessOnLine has become one of the nation's leading online marketing agencies, successfully launching hundreds of solutions for clients including Cisco, Caterpillar, Chevron, Sony, NEC, Sybase, and Hasbro, to name a few.

Over the years online marketing has evolved, and Thad has fueled the expansion of BusinessOnLine's service offerings to match and address the resulting challenges that online marketers face.

Thad has successfully established Search Marketing (SEO and PPC), Social Media, User-Experience, and Analytics competencies at BOL. With more than ten years of experience in the online marketing industry, Thad has a deep and extensive knowledge of web strategy, online marketing strategy, web development, search engine marketing, and website usability.

Thad is considered an authority on online marketing. He has presented at numerous industry and executive conferences including the DMA, HTMA, AMT and Online Marketing Summit, is published and quoted extensively in leading trade and business publications like iMedia, SEMP and B2B Magazine, and was one of the original founding members of SEMPO.

Michael Pranikoff, Global Director of Emerging Media at PR Newswire, is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other emerging technologies, play in public relations and marketing. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area working with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. In 2003, Michael was named the National Technology Markets Specialist, and eventually led to being named PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the country. Michael is also a featured contributor to several blogs, podcasts, and newsletters. Prior to joining PR Newswire, Michael worked for MacNeil / Lehrer Productions which produces the NewsHour with Jim Lehrer. Michael graduated from Syracuse University with a degree in Speech Communications. Michael Pranikoff maintains a link blog linking to sites and conversations that pertain to the intersection of technology and public relations at http://about.me/michaelpranikoff

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the popular Beyond Web Analytics podcast.

Lawrence Coburn is the founder and CEO of RateItAll, a venture funded consumer review site that reaches 1.5M shoppers per month. He is a frequent public speaker on the topics of User Generated Content, Widgets, and Social Media Distribution.

Coburn lives in San Francisco and, in his spare time, writes about Web distribution strategy on his blog "Sexy Widget".

Greg has a successful history in the software business with a track record of creating winning products, brands and businesses. For over 15 years, Greg helped grow the ACT! contact management and SalesLogix CRM businesses from startups to global brands. He has a passion for helping emerging technology companies with their marketing and growth strategies.

Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.

Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.

Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for SearchEngineWatch.com, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Cindy manages SEO efforts for the global HP.com web site, including strategic consulting, education and training, compliance testing, keyword governance, analytics, and hands-on optimization. She has experience in both the b-b and ecommerce areas. She began her SEO career eight years ago by building and managing the SEO program for EDS, which was acquired by HP.

Prior to beginning her career in SEO she was an HTML developer with EDS. As an HTML developer she worked on the EDS.com Web site and developed several high profile Web sites for clients. Overall she has been involved in Web development and marketing area for over 15 years.

Kristopher B. Jones is the founder and former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network acquired by GSI Commerce (NASDAQ - GSIC) in September 2009. Pepperjam was a three time Inc. Magazine fastest growing company and won multiple awards during Kris' tenure as CEO. Kris is the best-selling author of SEO Visual Blueprint by Wiley Publishing and is a frequent keynote, speaker, and moderator at leading conferences and Universities across the world. Kristopher provides his 12 years of interactive marketing experience through his sought after consulting firm KBJ Interactive and recently started an angel fund KBJ Capital focused on investing in and advising early stage technology and internet marketing companies. Rumor has it that Kris will be announcing his next pivot as an internet Founder / CEO in early 2011.

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.

Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.

Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for SearchEngineWatch.com, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Ray "Catfish" Comstock is the senior search strategist at BusinessOnLine. He has more than 10 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy.

Ray has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community.

"Catfish" authors thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.

Rob Cataford is Vice President of Customer Intelligence at BusinessOnline in San Diego, CA. Customer Intelligence is the process of using prospect and customer interaction data to optimize marketing initiatives and the customer experience. Customer Intelligence uses customer and prospect data from many systems – web data, CRM data, lead nurturing data, sales data etc. – and provides the in depth analysis required for optimization.

Rob has over 20 years’ experience in data analytics. Ranging from telecommunication analytics to web and customer analytics. Rob has worked for several web analytics vendors and other software vendors and built up an in depth knowledge of the data and analysis techniques required in the industry. His background includes an undergraduate and Master’s degrees in Engineering.

Heather is a nationally recognized speaker, trainer and consultant in search engine placement, Pay Per Click (PPC), Search Engine Optimization (SEO), and Social Media Marketing.

Heather Lutze's speaking engagements are conducted in the same irreverent style of her book The Findability Formula -- delivering equal parts good information and good entertainment to audiences nationwide. Yahoo! Search Marketing trusted her to train their advertisers for more than two years, and she is currently a lead presenter at the Pay Per Click Summit nationwide.

Heather is a sought after consultant who has owned Findability Group for the past ten years. She is also a Senior Editor for the Search Engine Marketing Journal (SEMJ) and a columnist for Website Magazine.

Jamie Smith, CEO of Engine Ready, Inc. got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. Mr. Smith has over 10 years of Internet Marketing experience, and is frequently asked to speak at industry conferences around the world. In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard.

World Methods and Engine Ready merged in September of 2001 putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.

Mr. Smith studied Business Administration at the University of Vermont and has a Bachelor of Science in Management and Occupational Safety from Keene State College.

Adam is a seasoned online marketing executive who has a passion for helping clients use online channels to advance their business objectives. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.

Having been in Internet Marketing since 1998, Adam has helped a variety of different clients - from startups to Fortune 500 - grow their business through online channels. Early in his career, he was taught that "you can't improve what you can't measure" and has carried that lesson with him ever since. He is currently Managing Partner of NordicClick Interactive, based in Minneapolis.

Mani Iyer is CEO of Kwanzoo, a multichannel marketing platform that drives more leads and sales by engaging users and serving targeted offers that get propagated virally. Kwanzoo campaigns run inside email newsletters, on websites, Facebook, LinkedIn and community pages, affiliate sites and paid advertising channels. Clients include SAP, Oracle, Green Dot. Mani is a serial entrepreneur, Focus marketing expert, industry speaker on social media, online customer acquisition, multichannel marketing and interactive marketing, and startup advisor. Mani is a regular speaker at leading industry conferences including Leadscon, Ad-tech/CRS, Conversion Conference, Social Email Marketing, TiEcon and TiE Social Media events.

Andjelika Martin heads up the Web Marketing and Development at the M Resort Spa Casino Las Vegas. Opening in March, 2009, the resort is located on Las Vegas Blvd, and is the recipient of numerous awards including the prestigious Forbes Travel Guide Four-Star Rating for 2010 and 2011. Andjelika’s expertise in both development and marketing has led to her recognition as an expert in designing cutting edge and successful marketing programs.

With almost 30 years computer coding experience and over 25 years of B to C marketing experience; prior to joining the M, Andjelika worked with a variety of major brand names ranging from Ralph Lauren to Disney on new product developments, launches and existing product lines.

An award winning web designer, in addition to more traditional marketing approaches, she has become an expert on the techniques and skills of successful rapid response marketing.

Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. His commitment to quality earned him a several local and national awards.

In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.

Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee. Arnie is the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars.

Arnie is responsible for the day to day operations of Vertical Measures.

Aaron Goldman is Chief Marketing Officer at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing and online advertising.

With over $15 billion in online sales revenue following through its platform, Kenshoo powers five of the world’s top ten retailers and eight of the ten largest ad agency networks. Customers include Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, Jobsite, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom Mediavest Group, Walgreens, Zappos, and many more.

Goldman is also the author of “Everything I Know about Marketing I Learned from Google” published by McGraw-Hill in August 2010.

Prior to Kenshoo, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For almost two years, he helped companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development.

Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his nearly five-year tenure on the executive team, Goldman managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.

Previously, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing, and search engine marketing for clients including Disney, General Motors, Procter & Gamble, and Verizon, among others.

Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not Googling himself, Goldman enjoys spending time with his family in Chicago.

Lee Odden is CEO of TopRank Online Marketing, a pioneering online marketing agency with deep experience providing optimized content marketing solutions through SEO and Social Media. Odden's client experience includes working with HP, McKesson, BT Syntegra and PRWeb. "Online Marketing Heroes", published by Wiley, features Odden's advice on internet marketing topics and he's contributed to numerous industry publications including Mashable and ClickZ. He is also editor of Online Marketing Blog with over 30,000 subscribers that is ranked by Advertising Age and Technorati as one of the top Business & Marketing blogs.

As a 12 year internet marketing veteran, Odden has been cited by The Economist, DM News and Target Marketing Magazine for SEO, Social and Online PR expertise. He is a sought after speaker for conferences including Search Engine Strategies, Pubcon and PRSA International. Odden serves on the advisory board for Search Engine Strategies and MarketingProfs and is a past DMA and MIMA board member.

Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. His commitment to quality earned him a several local and national awards.

In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.

Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee. Arnie is the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars.

Arnie is responsible for the day to day operations of Vertical Measures.

Paul J. Bruemmer, VP Partnership Development Top Local Search, Inc. is an SEO/SEM executive consultant who has worked with brand clients Overstock, Charles Schwab, Lexis-Nexis and NASDAQ, to name a few. Paul is a well-known industry columnist, having started the ClickZ Search Marketing column in 1998, he is also a contributor to iMediaConnection, Website Magazine and Search Engine Land. Paul was responsible for helping SEMPO create its educational curriculum and list of author/contributors for SEMPO Institute's SEO/SEM courses.

Chris Silver Smith is a longtime search marketing strategist and has worked with some of the top Internet Retailer 500 and Fortune 500 companies by assisting them with search engine optimization, local SEO, social media, and online reputation management. He serves on the SEO Board of Advisors for Thomson-Reuters FindLaw and on the Board of Advisors for Universal Business Listing. He is a contributor for the Local Search column at Search Engine Land, and also blogs at Natural Search Blog, Nodal Bits, and SEM Clubhouse.

Jim Bennette has over 23 years of executive level business development, sales and marketing experience and a long history of bringing revolutionary companies to market. Most recently, Jim has held executive strategic consulting and advisory roles at Adobe, Crowdflower and Coggno. Prior to that Jim was VP of Sales, Business Development, Marketing and GM for Digital Fountain where he was instrumental in rebuilding the company as a leader in digital media distribution to mobile devices and over broadband. Prior to that Jim was the Vice President of Sales and Business Development for Akimbo Systems, the first real service provider for IP-based video-on-demand content delivery to TVs. Before Akimbo, Jim was the Vice President of Business Development for Orb Networks, a software solution for digital media place-shifting. Jim also held executive positions at Aim Technology, E-Color and Phoenix Technologies. Along the way Jim also founded a few companies including TheCrowd.com. Jim holds a BSBA from University of Phoenix.

Todd Wilms is founding member of the SAP Social Media Audience Team, helping SAP’s 47 solutions and 20 industries reach their appropriate audiences through social media marketing. The team is responsible for developing the strategy, helping to execute the program, and then developing repeatable processes to help other teams be more successful. A 20 year marketer, he has held executive product and marketing leadership roles with some of the world’s best known brands like eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. He is an avid writer and blogs on Forbes, his team blog socialb2p.com, and The Social Media Examiner. He is married with two little boys and lives in the Bay Area.

Sal Giliberto is a sales and marketing executive who has been at the forefront of business adoption of social media for B2B and B2C industries. Mike is the Director of Marketing at Awareness, Inc, where he works with some of the world’s largest brands and agencies to define their social media marketing strategy.

Prior to Awareness, Sal helped build the marketing department at PlatformQ, a virtual event startup, and managed SEO and SEM campaigns at leading search agency iProspect.

Dennis Yu is CEO of Blitzlocal, helping brands grow and measure their Facebook presence. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, MIVA Merchant, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks.

Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the search engine marketing agency's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include Extensis, gDiapers, Nautilus, Lucy Activewear, Oregon State University, PC World, Planar, Point6, Tea Collection and Yesmail.

He is also founder and acting President of Formic Media, a search engine marketing (SEM) agency focusing on the small business market. Lewis is also co-founder and former President of SEMpdx, a trade organization for SEM professionals based in Portland, Oregon.

With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm, where he also created a free monthly lifestyle e-zine. Shortly thereafter, he built and managed his first search engine marketing team at local full-service marketing agency before co-founding Wave Rock Communications and later, eROI.

Lewis was also Director of Marketing and Business Development at goodguys.com, an online electronics retailer. In 2001, Lewis created pdxMindShare an online career community and Portland-area networking event. He is also an adjunct professor at Portland State University, where he teaches eMarketing and SEM workshops.

In 2003, he founded a charity fundraiser event, Anvil's Annual Get SMART Gala, to raise awareness for SMART (Start Making a Reader Today) for which he also sits on the board. Lewis is a member of EO, a global organization for entrepreneurs, and is a recipient of Portland Business Journal's Top 40 Under 40 Award. When he's not working or hanging out with his family, he likes to write about his travels and life experiences on his blog, The Kent Lewis Experience.

Matt is a founding partner of Clixo, a Denver based web architecture and Internet marketing agency. Prior to founding Clixo, Matthew spent three years as a strategic marketing manager building, from scratch, the marketing department at one of Denver's most successful web design and marketing agencies.

Matthew's eclectic background includes a law degree from New York Law School where he was a member and articles editor of the New York Law School law review, the creation and sale of two Denver based businesses, and working as sales executive for a technology company.

As an entrepreneur with three businesses under his belt and over seven years of marketing experience, Matt offers an approach that combines traditional marketing principals with Internet marketing techniques to help clients generate bottom line results.

Matt has optimized websites and Internet marketing programs for over fifty clients in a wide variety of industries. Many of the websites and search engine marketing programs Matt has managed have achieved conversion rates and sales well beyond industry standards. Some clients' sales have doubled and tripled as a direct result of Matt's consulting.

11 years in the industry, Amanda is a seasoned multi-channel analytic practitioner. She helps organizations turn data into actionable information necessary for making business decisions. She own a small consulting company working with clients such as Cisco Systems, Verisign, Intel, British Airways, HSBC Bank, BSKYB, Thomas Publishing and many more. She provides customized business strategy consulting (data analysis, interpretation, report generation, KPIs, best practice audits, objective advisory services and vendor selection) and technical services (data integration, data measurement best practices and implementation services). Acting as a liaison between the technical and business teams to turn strategy into technical requirements she helps companies optimize online and offline business practices and investments.

Chris Goward is Co-Founder and CEO of WiderFunnel Marketing Optimization. The company’s Conversion Optimization methods have helped clients improve online results by up to 400% for lead generation, e-commerce and affiliate sites.

Chris shares fact-based conversion marketing principles and case studies showing what works for clients like eBay, SAP, Google, AllPopArt.com, Electronic Arts, and many more. He is in demand as a speaker throughout North America and Europe.

As founder and principal at theBATstudio Chris leverages deep expertise in the interaction between Brand, Art and Technology to provide consulting services to clients directed by, and designed to realize tangible business objectives.

Chris refined his approach to brand building as the CEO at Digital Brewing Company with a process he coined Brand Synthesis®. The word synthesis reflects his perception that most organizations already have the key ingredients needed to develop compelling, cross-channel brand communications - they just require a little help in identifying and leveraging their knowledge and assets. At DBC, Chris helped brands such as Robert Mondavi, Kendall Jackson, Tibco, SuccessFactors, Eloqua, MarketTools, Zoomerang, and GreenNote among others, in crafting new and compelling approaches to their brand communications.

Prior to joining Digital Brewing, Chris honed his understanding of brand, design, advertising and interactive over the course of eight years through engagements with Sony, AOL, Paramount Pictures, Disney, LeapFrog, McAfee, HP, EA, Eidos Interactive, Sega, Nike, Reebok, Pony, Puma, the NBA and NFL, Airwalk, Rocket Dog, Columbia Sportswear, Mountain Hardwear, Phat Farm, and Boston Scientific among others. As a Group Accounts Director, and Business Development Director for boutiques Vehicle and odopod, and interactive agencies vivid studios, Modem Media, Red Sky Interactive and Agency.com, Chris has extensive experience developing comprehensive cross-channel brand marketing efforts with results that are dramatic and enduring.

Chris is passionate about spending time with his family, engaging in snow and water sports, debating politics and fuming about the state of public schools. He is an active member of his community, a coach for his children's sports teams and an advocate for reform in Oakland's public schools. On weekends you'll likely find him outdoors, spending quality time with the family or enjoying a good read. He recently took up surfing - but still hears bone-quaking music every time he gets up to his chin in the red-triangle's frigid waters.

Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, custom conversion consulting, a/b and multivariate test planning and staff training/mentoring. Since 2002, SiteTuners has improved conversion rates for hundreds of clients, large and small, including Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.

Tim is a highly-regarded presenter and the founder and chairperson of Conversion Conference the first worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design, and tactics to improve website conversion rates, and is the host of the weekly Landing Page Optimization podcast on WebmasterRadio.fm.