San Diego 2012 Conference Schedule


Advanced Tactics & Cutting Edge Techniques
Building Blocks of SEO Success
Monday, February 6 8:30 AM–11:30 AM - Location: Sapphire H
PPC Campaign Performance
Monday, February 6 12:00 PM–3:00 PM - Location: Sapphire H
Advanced Email Marketing
Monday, February 6 3:15 PM–6:15 PM - Location: Sapphire H
Analytics
Spy vs Spy: Competitive Analysis
Thursday, February 9 10:00 AM–10:50 AM - Location: Sapphire E
Paid Search Analytics And Multi Touch Attribution Analysis
Thursday, February 9 11:00 AM–11:50 AM - Location: Sapphire E
BtoB Digital Marketing 2.0
Prevent Social Media Stall Out
Monday, February 6 8:30 AM–11:30 AM - Location: Aqua 304
Incorporating Video Into Your Online Marketing & Social Strategies
Monday, February 6 12:00 PM–3:00 PM - Location: Aqua 304
Facebook Marketing Deep-Dive: Executing Your Plan in 2012
Monday, February 6 3:15 PM–6:15 PM - Location: Aqua 304
Content Marketing for Social Engagement
The Difference Between Good & Great Content Marketing
Wednesday, February 8 9:45 AM–10:30 AM - Location: Sapphire A
How to Easily Manage Social Media Marketing for Campaigns
Wednesday, February 8 10:45 AM–11:30 AM - Location: Sapphire A
Demand Gen, CRM & Intg. Strategy
Ignite the Pipeline with Personalized, Intergrated Campaigns
Tuesday, February 7 9:45 AM–10:30 AM - Location: Sapphire H
Landing Pages 3.0
Tuesday, February 7 10:45 AM–11:30 AM - Location: Sapphire H
Optimize This: Integrating Social, SEO & Content
Tuesday, February 7 11:45 AM–12:30 PM - Location: Sapphire H
Measuring Beyond the Lead to Drive Revenue
Tuesday, February 7 2:00 PM–2:45 PM - Location: Sapphire H
Engagement Through Innovative Search Features
Tuesday, February 7 3:15 PM–4:00 PM - Location: Sapphire H
Demand Generation
A Marketing Automation Roadmap
Monday, February 6 8:30 AM–11:30 AM - Location: Sapphire E
Beyond Deployment: Key Steps Along the Marketing Automation Journey
Monday, February 6 12:00 PM–3:00 PM - Location: Sapphire E
Amplify Sales Through Social Referral Marketing
Monday, February 6 3:15 PM–6:15 PM - Location: Sapphire E
Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model
Wednesday, February 8 9:45 AM–10:30 AM - Location: Sapphire H
SEO 3.0: CRO for Search Marketing
Wednesday, February 8 10:45 AM–11:30 AM - Location: Sapphire H
Using Video in Email: A Case Study From Anritsu
Wednesday, February 8 11:45 AM–12:30 PM - Location: Sapphire D
The Definitive Guide to Metrics & Analytics
Wednesday, February 8 11:45 AM–12:30 PM - Location: Sapphire H
Panel: The Fundamentals of Online Marketing
Wednesday, February 8 2:00 PM–2:45 PM - Location: Sapphire H
Empowering Revenue Performance Management
Wednesday, February 8 3:15 PM–4:00 PM - Location: Sapphire H
eCommerce & Shopping Cart Optimization
Panel: Leveraging Content Across Multiple Platforms
Wednesday, February 8 9:45 AM–10:30 AM - Location: Sapphire E
Sending the Right eMail to the Right Prospect at the Right Time
Wednesday, February 8 10:45 AM–11:30 AM - Location: Sapphire E
How Successful Businesses Blog
Wednesday, February 8 11:45 AM–12:30 PM - Location: Sapphire E
Unleasing the Power of Review Content
Wednesday, February 8 2:00 PM–2:45 PM - Location: Sapphire E
Multi-Channel Attribution Success
Wednesday, February 8 3:15 PM–4:00 PM - Location: Sapphire E
Email & Mobile Marketing
The Power of Email Marketing - 7 Keys to Success
Tuesday, February 7 9:45 AM–10:30 AM - Location: Sapphire D
Inbox is the New Portal
Tuesday, February 7 10:45 AM–11:30 AM - Location: Sapphire D
3 Practical Ways I Measure Social Metrics
Tuesday, February 7 11:45 AM–12:30 PM - Location: Sapphire D
Customer Experience Marketing
Tuesday, February 7 2:00 PM–2:45 PM - Location: Sapphire D
Pipeline Economics: The Impact of Lead Nurturing
Tuesday, February 7 3:15 PM–4:00 PM - Location: Sapphire D
Email Marketing
Email 3.0
Monday, February 6 8:30 AM–11:30 AM - Location: Sapphire D
Email Marketing Campaign Best Practices
Monday, February 6 12:00 PM–3:00 PM - Location: Sapphire D
Deliverablity Principles to Get to the Inbox
Monday, February 6 3:15 PM–6:15 PM - Location: Sapphire D
Essentials for Online Marketing
Digital Marketing Fundamentals
Monday, February 6 8:30 AM–6:15 PM - Location: Aqua 308
eTail, Affiliate & eCommerce
Marketing in 2012: From Trend to Takeaway
Tuesday, February 7 9:45 AM–10:30 AM - Location: Sapphire E
Affiliate Promo Codes to Drive Conversions & Slash Costs
Tuesday, February 7 10:45 AM–11:30 AM - Location: Sapphire E
The Science of Behavioral Targeting & Remarketing
Tuesday, February 7 11:45 AM–12:30 PM - Location: Sapphire E
Revenue Attribution Models for Consumer Engagement
Tuesday, February 7 2:00 PM–2:45 PM - Location: Sapphire E
Media Mix Modeling: Search, Social & Display Search
Tuesday, February 7 3:15 PM–4:00 PM - Location: Sapphire E
Measurement & Analytics
Myths & Facts about Digital Marketing
Wednesday, February 8 9:45 AM–10:30 AM - Location: Sapphire I
Using the Data You Have to Drive Marketing ROI Across All Channels & Campaigns
Wednesday, February 8 10:45 AM–11:30 AM - Location: Sapphire I
Audience Evolution - Where Does the Audience Find Your Media
Wednesday, February 8 11:45 AM–12:30 PM - Location: Sapphire I
Do You Suck at Web Analytics?
Wednesday, February 8 2:00 PM–2:45 PM - Location: Sapphire I
If You're Not Testing, You're Guessing
Wednesday, February 8 3:15 PM–4:00 PM - Location: Sapphire I
Mobile Marketing
SoLoMo: Social, Local, & Mobile Strategy
Wednesday, February 8 9:45 AM–10:30 AM - Location: Sapphire D
When Inbound Marketing & Automation Make a Great Team
Wednesday, February 8 2:00 PM–2:45 PM - Location: Sapphire D
Panel: Cross Channel Marketing, Attribution and Success Tactics
Wednesday, February 8 3:15 PM–4:00 PM - Location: Sapphire D
Performance & Mobile Marketing
Ecommerce Affiliate Marketing for Merchants 101
Monday, February 6 8:30 AM–11:30 AM - Location: Sapphire I
Do You Have a Mobile PPC Advertising Strategy Yet?
Monday, February 6 12:00 PM–3:00 PM - Location: Sapphire I
Mobile Marketing BootCamp
Monday, February 6 3:15 PM–6:15 PM - Location: Sapphire A
Search
SEO Diagnostics For The Skilled Search Mechanic
Thursday, February 9 10:00 AM–10:50 AM - Location: Sapphire M
Advanced Keyword Modeling
Thursday, February 9 11:00 AM–11:50 AM - Location: Sapphire M
Search & Display
Local Lead Acquisition for Dummies
Tuesday, February 7 9:45 AM–10:30 AM - Location: Sapphire M
SAP: SEO Secrets & What's Next for the Company
Tuesday, February 7 11:45 AM–12:30 PM - Location: Sapphire M
Enterprise SEO Tools: Execution, Strategy, & Case Studies
Tuesday, February 7 2:00 PM–2:45 PM - Location: Sapphire M
Advanced Analytics Drive Dramatic Search Results
Tuesday, February 7 3:15 PM–4:00 PM - Location: Sapphire M
Search Engine Marketing
Bing: More Bang for the Click
Monday, February 6 8:30 AM–11:30 AM - Location: Sapphire M
Conversion Rate Optimization: 5 Elements that Consistently Convert More Visitors to Customers
Monday, February 6 12:00 PM–3:00 PM - Location: Sapphire M
SEO Keyword Research and Strategy – Interactive Discussion
Monday, February 6 3:15 PM–6:15 PM - Location: Sapphire M
SEM & PPC Tactics & How-tos
Thumbonomics: Social Networks are Search Engines Too!
Wednesday, February 8 9:45 AM–10:30 AM - Location: Sapphire M
PPC to Social Media Advertising
Wednesday, February 8 10:45 AM–11:30 AM - Location: Sapphire M
Finding & Engaging Brand Influencers
Wednesday, February 8 11:45 AM–12:30 PM - Location: Sapphire M
Panel: Video, Mobile, Content, & Search Success Stories
Wednesday, February 8 2:00 PM–2:45 PM - Location: Sapphire M
Like it or Not: The Do's and Don'ts of Facebook Ads
Wednesday, February 8 3:15 PM–4:00 PM - Location: Sapphire M
Social
The Convergence of Search, Social and Content Marketing
Thursday, February 9 10:00 AM–10:50 AM - Location: Sapphire I
Local and Social: Trends and Tips for Growing your Business
Thursday, February 9 11:00 AM–11:50 AM - Location: Sapphire I
Social Media
Brand Community Development & Management
Monday, February 6 8:30 AM–11:30 AM - Location: Sapphire A
From Blah to Blog: 6 Things You Need to Know for Blogging Success
Monday, February 6 12:00 PM–3:00 PM - Location: Sapphire A
Supercharging Your Facebook Marketing
Monday, February 6 3:15 PM–6:15 PM - Location: Sapphire I
Social Media & Content Marketing
Social Media for Small Businesses
Tuesday, February 7 9:45 AM–10:30 AM - Location: Sapphire A
A Social Strategy for and Around Your Customers
Tuesday, February 7 10:45 AM–11:30 AM - Location: Sapphire A
Stand Out Social Media: Lessons From The Super Bowl XLVI Host Committee Social Media Command Center Information
Tuesday, February 7 11:45 AM–12:30 PM - Location: Sapphire A
How to Plan, Execute, & Measure Like the Pros
Tuesday, February 7 2:00 PM–2:45 PM - Location: Sapphire A
Build Brand, Create Customers, & Excite Evangelists
Tuesday, February 7 3:15 PM–4:00 PM - Location: Sapphire A
Website Optimization & Analytics
How to Convert More Visitors to Customers
Tuesday, February 7 9:45 AM–10:30 AM - Location: Sapphire I
Cisco Has "ESP" - Predicting With an 80% Accuracy Rate Who's Ready to Buy
Tuesday, February 7 10:45 AM–11:30 AM - Location: Sapphire I
5-Step Conversion Optimization Testing
Tuesday, February 7 11:45 AM–12:30 PM - Location: Sapphire I
Named-Account Marketing for B2B
Tuesday, February 7 2:00 PM–2:45 PM - Location: Sapphire I
Live Landing Page Critiques
Tuesday, February 7 3:15 PM–4:00 PM - Location: Sapphire I