san joseSan Jose
All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.
Agenda
| 8:00 - 8:30 | Registration & Coffee | |
| 8:30 - 9:25 |
Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009.
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| 9:25 - 9:45 | Break | |
| Track 1 | Track 2 | |
| 9:45 - 10:55 |
Complete Website Strategy &SEO
The true secrets behind SEO and how Social Media can be leveraged for to organic rankings. Learn what every SEO won't tell you .. the short cuts and universal truths of Search.
Ray "Catfish" Comstock, Senior SEO Consultant, BusinessOnLine
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Multi-Channel and Metrics
What Measurable Contribution Is Marketing Making to the Company?
Research and practical guidance from a the world's leading marketers and how they measure results successfully to drive change and ROI.
Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group |
| 10:55 - 12:00 |
Customer Life-Cycle & Loyalty Marketing
How To Develop Customer Personas and Create a Website Architecture Optimized To Increase Site Conversion
Learn the techniques her team used to develop the user personas and information architecture for the new Teradata.com, the B2B lead-gen corporate marketing web site for Teradata.
Rachel Shipman, Manager, Web Analytics and Search Engine Marketing, BRC |
Search Engine Marketing
How to Build a Complete Search Engine Marketing Strategy
David Stoller Director, Strategic Sales - NW, Business.com |
| 12:00 - 1:15 | Lunch Keynote | |
| 1:15 - 2:20 |
Analytics & User Experience
Creating Metrics, Dashboards and Segmentation plans that offer real value to the organization. Learn what industry leaders are doing to take their analytics strategy to the next level.
Josh Manion, CEO, Stratigent |
Email Marketing
Tactics for Effective Lifecycle Email Marketing
Learn how the best email practioners take an email campaign through it's entire lifecycle for long and short term ROI.
Jeremey Swift, Director, Client Relations, BlueHornet |
| 2:25 - 3:30 |
Social Media Strategies
Online Communities - A Strategic Marketing Channel: Learn how leading companies like Nike, CNN and Intel are building online communities and strategically leveraging the latest web 2.0 technologies to proactively engage their customers, drive product innovation and build loyalty across their customer base and partner networks.
Barry Tallis, Solutions Consulting Director, Jive Software. |
Demand Generation
Digital Body Language: Deciphering Customer Intentions in an Online World. Learn how to use analytics, CRM and behavioral data to properly talk to and target your customers.
Steve Gershik, Eloqua |
| 3:30 - 4:35 |
Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include:
Dana Todd, CMO, Newsforce, Inc. Mike Metz, Senior Director, Web Marketing and Strategy, Cisco.com Bernie Albers, VP , Federated Media Ron Wall, Senior Vice President of Publications, Cannon Communications |
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| 4:45 |
Happy Hour: Networking & Book Give Away Have a drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event... Also, stick around for the "Groundswell" book and Free Future OMS Passes GIVE AWAY.
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| 6:30 |
OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details. |
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Event Pricing
| OMS Event Pricing | |||
| City | Earlybird Price | Earlybird Expires | Regular Price |
| July 15 - Milwaukee | $175.50 | July 3, 2008 | $195.00 |
| July 16 - New Jersey | $175.50 | July 3, 2008 | $195.00 |
| July 17 - Chicago | $175.50 | July 3, 2008 | $195.00 |
| July 23 - Boston | $175.50 | July 3, 2008 | $195.00 |
| July 29 - Houston | $175.50 | July 8, 2008 | $195.00 |
| July 31 - San Jose | $175.50 | July 10, 2008 | $195.00 |
| August 5 - Portland | $175.50 | July 15, 2008 | $195.00 |
| August 7 - Seattle | $175.50 | July 17, 2008 | $195.00 |
| August 12 - Atlanta | $175.50 | July 22, 2008 | $195.00 |
| August 14 - Denver | $175.50 | July 24, 2008 | $195.00 |
| September 25 - San Diego | $175.50 | September 4, 2008 | $195.00 |
Venue
Sheraton Palo Alto Hotel
625 El Camino Real
Palo Alto, California 94301
Phone: (650) 328-2800
Set amidst picturesque water and flower gardens and koi ponds, the Sheraton Palo Alto Hotel is a source of familiar comfort in the Silicon Valley.
After spending a full day browsing downtown Palo Altos charming boutiques, art galleries, and restaurants, return for a quick swim or workout. For further relaxation, the Thermae Spa offers a variety of body treatments and spa services. Retreat to one of their 346 spacious guest rooms, many of which feature a patio or balcony.
San Jose Sponsors
