San Diego OMS

Complete Website Strategy: SEO & Usability

Why the User Experience has the highest impact on your brand as well as marketing ROI AND what you can do to improve it (special International Usability tips included).

Thanh Ngyuen, Senior Website Usability Consultant, BusinessOnLine

Ray "Catfish" Comstock, Senior SEO Consultant, BusinessOnLine

Multi-Channel and Metrics

What Measurable Contribution Is Marketing Making to the Company?

Research and practical guidance from a the world's leading marketers and how they measure results successfully to drive change and ROI.

Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group

Customer Life-Cycle & Loyalty Marketing

Using Content as the Center of Your Online Marketing Strategy

Interruption marketing is dying. Consumers have control over what they engage in and when. So how do you get your relevant, valuable, and compelling content out to your customer base on a consistent basis?  Content marketing expert Joe Pulizzi will discuss that and more, including why content is truly king, and what you need to do with your online marketing strategy NOW to attract and retain customers and prospects.

Joe Pulizzi, Junta42

Search Engine Marketing

How to Build a Complete Search Engine Marketing Strategy

Balancing Paid, Organic, Online PR and Vertical Search Practices to have a complete Search Strategy to go to market (and, uh, management) with!

Ben Hanna, VP of Marketing, Business.com

Testing/Behavior Targeting

Best Practice Session
How to test for success and drive exponential conversion rate increases.   Putting A/B, Multi-variant and Behavioral Targeting technology to work.

Olivier Chaine, CEO, Magnify360

Email Marketing

Growing Your List Organically

It's not enough to have a dynamic email campaign, you also need an engaged audience to send it to. Learn how to grow your list organically with these proven tactics: marketing your subscription button, selling and promoting your subscribe, empowering your front line, and the importance of shelf life.

Sally Lowery, Online Marketing Manager, Bronto Software

Social Media Strategies

Online Communities - A Strategic Marketing Channel:  Learn how leading companies like Nike, CNN and Intel are building online communities and strategically leveraging the latest web 2.0 technologies to proactively engage their customers, drive product innovation and build loyalty across their customer base and partner networks.

Barry Tallis, Solutions Consulting Director, Jive Software.  

Behavioral Targeting & Technology

Collaborate Don't Collide with IT: The Key to Engaging Web Initiatives

Experience-driven Web initiatives can be successful with the powerful combination of online marketing strategies and a technology infrastructure that empowers marketing to get the job done.

Stefanie Lightman - Vice President, Global Marketing - RedDot: The Open Text Web Solutions Group