
At iContact, Sally manages tactical and strategic lead acquisition, multi-channel marketing, marketing automation and the integration of marketing concepts. Many of her whitepapers on email marketing, multi-channel marketing, analytics and automation have been published by E-Commerce News, Email Marketing Reports, Practical eCommerce, DemandGen Report and Magilla Marketing. Sally has over 13 years of extensive experience in traditional and online marketing in both the B2B and B2C space.
