
Sally Falkow APR was one of the very early adopters of digital PR and marketing. Her blog, Proactive Report, is listed on AdAge 150 and it's one of the top ten PR blogs. She is a Senior Fellow and Advisory Board Member with the Society for New Communication Research and the author of The Future of PR: How PR can seize the social media challenge. Falkow has trained more than 300 in-house and agency executives on how to plan and implement a social media strategy and she was voted PR Trainer of the Year 2009 for her social media classes and webinars. She is also the co-developer of the PRESSfeed social media newsroom.