#OMS12

"Rock the World" LinkedIn Intensives Denver

June 30: Post Conference Day

Effectively and Efficiently Harnessing the Business Development Power of LinkedIn

Instructors: Mike O'Neil, President, Founder, Integrated Alliances, LinkedIn Trainer & Author & Lori Ruff, LinkedIn Diva, Social Media Trainer & Author

Join us for this unique opportunity to develop your own mastery of Social Media for Marketing and Communications, with an emphasis on genuine engagement. Whether you are in charge of a department in a large organization, responsible for multiple clients within an agency, or an independent professional marketer, these workshops will help you advance your career and accomplish your goals in key areas of Business Social Media marketing.

A recent report shows that 59% of those who use social networking sites - like Facebook - say their most important social networking account is their LinkedIn one.  You can no longer afford to ignore your profile page.

Register for LinkedIn Intensives View full OMS Denver agenda

Time "Rock the World" LinkedIn Intensives
9:00AM - 9:30AM

Registration
9:30AM - 12:30PM

Morning Workshop: Using LinkedIn for Business Marketing

In this session, you'll learn how to expand your network and marketing reach with LinkedIn by leveraging the right applications, optimizing your profiles, and mastering the 3 critical LinkedIn roles.

Specifically, you will learn:

  • LinkedIn profile optimization for individual, team, and company accounts
  • Network building - targeted, broad, expansive, and more - and how to get found in searches
  • LinkedIn issues for marketing, executive, and sales departments, and how to strategize for each one
  • The full suite of LinkedIn 3rd party applications and how SlideShare, GooglePresentation, Box.net and Amazon.com fit in
12:30PM - 1:30PM

Lunch Break (on your own)
1:30PM- 4:30PM

Afternoon Workshop: Taking Action with LinkedIn

In this session, you'll learn everything you need to know about LinkedIn Groups, company pages, analytics, and PPC, as well as tips for driving LinkedIn sales performance.

Specifically, you will learn:

  • What kind of company page best represents your organization and most effectively reaches your audience
  • How to use dashboard tools in LinkedIn to track the progress - and then refine - your LinkedIn campaigns
  • LinkedIn Groups: creation, management, marketing, and participation
  • LinkedIn PPC tools - how they're like Google and Facebook, and how they're different
  • Consistently making sales in the unique LinkedIn environment
4:45PM - 5:00PM

Closing session
5:00PM - 6:00PM

Cocktails in the bar

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