Washington, D.C.

7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach online marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Content and Social Media officianado, Brad Kleinman will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. Learn more about this social media workshop. 

• Brad Kleinman, President, eMarketing Techniques
  

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect

9:05AM - 9:50AM

• Jeff Hayzlett, Best-Selling Author & Celebrity CMO

10:00AM

Coffee Break

10:20AM - 11:20AM

Case Study: Using Social Media and Lead Nurturing for Demand Generation

Marketo shares the specific programs and tactics they used to drive revenue; content and social media use to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.

• Chris Russell, VP Marketing, Marketo

Customer Data and Channel Integration: Harnessing the Two Secrets to Your Future Success

Learn innovative ways to combine new and well-established marketing tools and data to capture the attention, imagination and loyalty of customers. Drawing from real-life case-studies hear leading-edge ways to lift key aspects of multi-channel marketing campaigns.

• Scott Jamieson, Sr. Strategist & General Manager, Thindata 1:1

Uniting Social Networks & Driving Engagement for Discovery Channel's "Deadliest Catch"

Learn how to unite content from disparate social networks, fan sites, and brand channels to drive loyalty and generate excitement.  See how Discovery's Deadliest Catch reached double digits over last season by creating a browser-based dashboard integrating the best content about the show, created by fans, crewmembers and the network.

• Anthony Pappas, Founder & Creative Director, Pappas Group

11:30AM - 12:30PM

Inbound Marketing: Lead Generation at 60% Lower Cost

Thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract customers. Learn specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as an inbound marketing strategy for radically better marketing. 

• Jeanne Hopkins, Director of Marketing, HubSpot

The Ten Imperatives of the Marketing Revolution

Marketing is in the midst of revolutionary change that has marketers standing at the crossroads of irrelevance and investment due to the proliferation of new channels, ROI pressures & customers' growing appetite for personal relationships with brands.  This session will help you overcome these challenges and drive change.

• Stefan Marsland, Manager, Global Digital Strategy, Aprimo

How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand Fans

See how marketers are using Email, Social Media, and Mobile to attract potential new customers, aid the product evaluation and buying process, and support the selling and customer retention efforts of retail partners and field sales managers.

• Joel Book, Director of eEducation, ExactTarget

12:35PM - 1:20PM

Catered Lunch

1:30PM - 2:30PM

How to Use an Index to Measure Page Testing Success

This session debunks the old adage, "select and test just one measure of success."   Specific to B2B online marketing, it's not that simple - multiple touch points and long sales cycles mean "success" can't accurately be captured by just one metric.    See how one marketer has realized great success from this system in both paid and organic search engine marketing campaigns.

• Tami Dalley, Director, User Experience Optimization, ROI Labs

Email Marketing: Tools and Strategies

Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.

• Greg Cangialosi, CEO, Blue Sky Factory

Social Media as R&D 

R&D can be expensive and time consuming, but without it you could be wasting money trying to convince your target market to buy your products when you should be providing the products and services that they actually want.  See how the National Sleep Foundation is using social media as they look towards licensing and product lines.

• Suzette Gardner, Director of Internet Communications & Publications, National Sleep Foundation

2:35PM

Break

3:00PM - 4:00PM

Closing the Gap on ROI Measurement

Traditional reliance on impressions, click and direct conversions as metrics for success are insufficient for evaluating online media.  Hear actionable insights and methodologies into defining what to measure, how to measure engagement and attribution.

• Steve Latham, President, Spur Interactive

Online Test, Target and Measurement

The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.

• Nancy Shaver, Consulting Principal, Experian Marketing Services

Connecting the Dots: Integrating Emerging Channels into your Email Program

Learn how to integrate social media and mobile into your Email Program in a way that supports your company goals and provides measurable success.

• Dylan Boyd, VP of Sales & Strategy, eROI

4:10PM - 5:00PM

Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

• Moderator:  Aaron Kahlow, CEO, Online Marketing Connect
• Matt McGowan, Publisher & Head of US, Incisive Media
• Marc Haseltine, Manager, Email Marketing, National Geographic
• Jeff Ferguson, Sr. Director, Online Marketing, Local.com
• Lynn Anne Miller, President, 4GreenPs & Strategic Marketing for Sustainable Brands and Founder, OrganicMania.com 
• Simon Heseltine, Sr. Marketing Manager, AOL Inc.

5:00PM - 6:30PM

Local Association Cocktail Hour

If OMS is known for anything beyond its online business education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!