06/14/2010

Seattle, WA

W Seattle

Local Partners

BtoB IIMA Mashable NWIAG SMC Seattle WAPPOW seomoz.org

Venue

W Seattle | Website | Map
1112 4th Avenue, Seattle, WA 98101

OMS Seattle -- Reviews

2010 Schedule*

Time B2B Case Studies & Best Practices
 B2C Case Studies & Best Practices Advanced Search & Social Media Integration
7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Author and international speaker Joe Pulizzi will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this workshop, click here.

  • Joe Pulizzi, founder, Junta42/Content Marketing Institute, and co-author, Get Content Get Customers
  • Brad Kleinman, President, eMarketing Techniques
8:45AM-9:00AM

Welcome to OMS and Expectations for the Day
9:00AM-9:50AM

Morning Keynote: When Twitter & Google Collide-Understanding Real-Time Search

The Crossroads of Search and Social Media is what we now call Real Time Search.  With Twitter being the New Poster Child and Google the 800lb Gorrilla, all marketers need to figure out how to leverage both individually as well as together. Search experts, Mike, Aaron and Rand will dive deep into this topic discussing the real impact on search results, social media engagement and where to focus your efforts 
10:00AM

Coffee Break
10:20AM-11:20AM

Search Engine Optimization with B2B Flair

Once you know the SEO basics, the next layer to tackle is,  "What can I do that's unique to my B2B site?"  This session will tackle what makes B2B SEO unique, how to do things that overcome the B2B challenges, how to work around B2B nuances, and leverage the uniqueness of B2B specifically covering keyword research, leveraging partnerships, optimizing PDF's, images & video, link building and more.

  • Jessica Bowman, Founder, SEOInhouse.com

Improving Customer Experience and Service via Social Interactions

As the Internet grows evermore socialized so do the opportunities to engage directly with customers, build brand loyalty, resolve issues and more.  During this presentation, speaker Blake Cahill will share: How major Fortune 100 companies are leveraging social media channels to increase and strengthen service and support, how to get started, and social media customer service best practices (along with the do's and don'ts).

Making the Most of Natural Search: The Five Pillars of a Strategic SEO Program

By refocusing on the essentials of search marketing and customer interactions, you'll brush up on the basics while discovering opportunities for advanced tactics and implementations that will drive customer satisfaction (and head-spinning results).  From content marketing to information architecture to social media, learn how to develop a successful SEO program that can stand the test of time while producing high ROI and ongoing traffic and sales for your organization. 
11:30AM-12:25PM

Successful Website Redesign:  Strategy, Design and Content

Learn what top B2B companies are doing well and where they're falling down when it comes to website usability.  Through UC4's recent website redesign initiative you will hear great tips on how to build a strategy, determine design and content-a mix that saw significant boosts in conversions and visitor engagement for UC4.

Utilizing Eye Tracking to Improve the User Experience 

Learn how best in class user research labs are incorporating eye tracking to improve conversions and the overall customer experience. Gain tips and trends as well as latest research on what we have learned from tracking the eye movement of online users. Eye tracking adds detailed, measurable data to the user-centered design process. Learn how incorporating this element adds significant value to site optimization initiatives.

  • Cathleen Zapata, VP, Research & Customer Experience, Metrics Marketing Group

Managing your Reputation via Search Engines and Social Media 

Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program. 
12:35PM

Catered Lunch
1:30PM-2:25PM

Demand Generation Secret Sauce

Learn demand generation secrets in this detailed case study from one of the fastest growing companies today. We share innovative lead nurturing strategies, the latest lead scoring techniques, and the most critical metrics for measuring and forecasting the impact of demand generation on revenue.

Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI

Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.

  • Annie Angelo, Senior Marketing Consultant, ExactTarget

Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Market

Find out what happened when a B2C company that sold primarily through a distribution network decided it wanted it wanted to increase its sales channels when its web presence was barely noticeable. In this how-to SEM case study you'll follow the steps that led to the company's 50% increases in web traffic and 35% increase in sales on organic search alone during the initial four months. You'll also learn how the company's PPC campaign experienced triple digit growth in PPC while lowering costs per sale.
2:35PM

Snack Break
3:00PM-4:00PM

Getting the Payoff From Direct Response Email

Direct response mail comes with its own unique challenges - timing of drops, deliverability, legal compliance, and list burn-out. Find out how to optimize every part of the email process to maximize profits.

Behavioral Targeting Across Online Advertising Channels 

Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.  

Landing Page Optimization: What Your Web Analytics Don't Tell You

Call Analytics and Conversion Attribution or Assist keywords can be the difference between keeping a keyword or deleting it. While these keywords may not convert to an online sale they play a role in driving action.  This session will help you make sure you're not throwing profit down the drain by removing keywords that drive calls or assist in a sale.
4:10PM-5:00PM

Afternoon Keynote: Back to the Basics - Putting Technology in Its Place

Learn how to best utilize technology and tools to ensure that all your strategies and channels from Email to Search, Marketing Automation to Analytics and Content Marketing to Social are optimized and integrated into an over-arching plan of action. Hear industry leaders and technology professionals discuss online marketing technologies and the roads to success.
5:00PM-6:30PM

Local Association Cocktail Hour

If OMS is known for anything beyond its education standards, it’s how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!

Sponsors


*Subject to change.