Portland, OR

7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Author and international speaker Joe Pulizzi will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this workshop, click here.

• Joe Pulizzi, founder, Junta42/Content Marketing Institute, and co-author, Get Content Get Customers
• Brad Kleinman, President, eMarketing Techniques
  

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow CEO, Online Marketing Connect

9:00AM-9:50AM

Morning Keynote: When Twitter & Google Collide-Understanding Real-Time Search

The Crossroads of Search and Social Media is what we now call Real Time Search.  With Twitter being the New Poster Child and Google the 800lb Gorrilla, all marketers need to figure out how to leverage both individually as well as together. Search experts, Mike, Aaron and Rand will dive deep into this topic discussing the real impact on search results, social media engagement and where to focus your efforts 

• Aaron Kahlow, CEO, Online Marketing Connect
• Mike Grehan, Global VP Content, IncisiveMedia

10:00AM

Coffee Break

10:20AM-11:20AM

Demand Generation Secret Sauce 

Learn demand generation secrets in this detailed case study from one of the fastest growing companies today. We share innovative lead nurturing strategies, the latest lead scoring techniques, and the most critical metrics for measuring and forecasting the impact of demand generation on revenue.

• Maria Pergolino, Director of Marketing, Marketo

The DOs and DON'Ts of Mobile Strategy

Mobile continues to be the hottest technology sector. What should our mobile strategy be?

This session will teach through both the outstanding success and cringe-worthy failures of others as you begin to formulate your plans for navigating the mobile landscape.

• Jason Grigsby, Co-Founder and Mobile Strategist, Cloud Four

Real World Lessons on Effectively Engaging Your Facebook Fans

Brands that use social networks like Facebook have an opportunity to leverage relationships with their truly passionate fans who take the time and energy to invite that brand back into their own social network. This session will discuss lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy.

• Ekaterina Walter, Social Media Strategist, Intel

11:30AM-12:25PM

Successful Website Redesign:  Strategy, Design and Content

Learn what top B2B companies are doing well and where they're falling down when it comes to website usability.  Through UC4's recent website redesign initiative you will hear great tips on how to build a strategy, determine design and content-a mix that saw significant boosts in conversions and visitor engagement for UC4.

• Christopher Harmon, Founder & Principal, theBATstudio

Landing Page Optimization: What Your Web Analytics Don't Tell You

Call Analytics and Conversion Attribution or Assist keywords can be the difference between keeping a keyword or deleting it. While these keywords may not convert to an online sale they play a role in driving action.  This session will help you make sure you're not throwing profit down the drain by removing keywords that drive calls or assist in a sale.

• Jamie Smith, CEO, Engine Ready

Email Marketing: The Digital Glue of Social Media

Engagement is more important than ever.  More marketers are using the social web and email marketing as channels to connect, start conversations, and build relationships.  When working together, these channels can help build your community, create brand awareness, and drive sales.

• DJ Waldow, Director of Community, Blue Sky Factory

12:35PM

Catered Lunch

1:30PM-2:25PM

Getting the Payoff From Direct Response Email

Direct response mail comes with its own unique challenges - timing of drops, deliverability, legal compliance, and list burn-out. Find out how to optimize every part of the email process to maximize profits.

• Allison Hartsoe, Vice President of Analytics, Semphonic

Behavioral Targeting Across Online Advertising Channels 

Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.  

• Monica Seebohm, Chief Technology Officer, AudienceScience

Managing your Reputation via Search Engines and Social Media 

What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program. 

• Kent Lewis, President, Anvil Media, Inc.

2:35PM

Snack Break

3:00PM-4:00PM

Inbound Marketing Success: Orchestra Case Study

Learn how Orchestra LLC used Inbound Marketing to grow their business in a crowded market and on a small budget.  Brad Windecker, CEO of Orchestra, will show how his company used their company blog, in conjunction with online video, and supported by avid social networking to promote the business.  This is a great session for smaller B2B companies with 2-10 employees wondering what kind of results they can expect from online marketing. 

• Brad Windecker, President, Orchestra LLC

Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI

Think design is all about graphics and layout? Think again. Your best marketing messages won't mean a thing if your subscribers aren't reading them.

Find out how strategic thinking, planning, and purpose-driven decisions are the foundation of great design. This session will provide insights into how to improve your email and landing page designs to increase performance and produce better results.

• Annie Angelo, Senior Marketing Consultant, ExactTarget

The Future of Search

This session, presented by a panel of Search and Social media experts from SEMpdx, will discuss what you need to know as a user of search engines and as a marketer on search engines. Topics covered will include: personalization of search results, mobile and local search, real time search, social search, and the shift in ranking algorithms. 

• Moderator:  Lisa Williams, President, Media Forte Marketing
• Anne Kennedy, Partner, Beyond Ink
• Scott Fish, Director of SEO, EngineWorks
• Hallie Janssen, VP, Anvil Media, Inc.
• Ben Lloyd, President, Amplify Interactive

4:10PM-5:00PM

Afternoon Keynote: Back to the Basics - Putting Technology in Its Place

Learn how to best utilize technology and tools to ensure that all your strategies and channels from Email to Search, Marketing Automation to Analytics and Content Marketing to Social are optimized and integrated into an over-arching plan of action. Hear industry leaders and technology professionals discuss online marketing technologies and the roads to success.

• Moderator:  Aaron Kahlow, CEO, Online Marketing Connect
• Allison Hartsoe, Vice President of Analytics, Semphonic
• Mike Grehan, Global VP Content, IncisiveMedia
• Ekaterina Walter, Social Media Strategist, Intel
• Jason Grigsby, Co-Founder and Mobile Strategist, Cloud Four

5:00PM - 6:30PM

Local Association Cocktail Hour

If OMS is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!