Houston, TX

7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach online marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Content and Social Media aficionado, Brad Kleinman will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. Learn more about this social media workshop. 

• Brad Kleinman, President, eMarketing Techniques (@bradkleinman)
  

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)

9:05AM - 10:00AM

Morning Keynote: 21 Secrets of Top Converting Websites

The average conversion rate for a website is around 3%, but many websites convert at 10% or higher.  What do they do successfully that you may not be doing as well?  Jeffrey Eisenberg together with Bryan Eisenberg, have been helping companies improve their conversion rates since 1998 will reveal 21 of their most valuable tips that will help you increase your conversion rate.  In this fast paced online marketing seminar, you'll find relevant examples from retail sites, B2B sites, publishers and everything in between.  You'll learn the key principle of GTC-Get the Cash!  Guaranteed you'll never be able to look at a website the same way again.

• Jeffrey Eisenberg, Partner, Eisenberg Brothers & Associates (@JeffreyGroks)

10:05AM

Coffee Break

10:20AM - 11:20AM

Social Media for SEO and Link Building 

Social Media is the hot topic these days. But still most people find their products or services via the search engines.  And real time search includes social media results.  So how can you leverage the best of both worlds? Develop a social media strategy that is beneficial to both your social traffic and your SEO needs! In this social media training session, you will learn how to optimize your social profiles for search, which industry specific sites might be best utilized as a part of your social media campaign and how to use social media as a link building technique.  

• Arnie Kuenn, President, Vertical Measures (@ArnieK)

Optimizing Your Email and Email Marketing Strategies 

This session focuses on ways to enhance email performance and overall email marketing. You will learn how to conduct extensive analysis of customers' behaviors as well as leverage this data to form a strong foundation of all online (and offline) campaigns.

• Wayne Carrigan, Executive Vice President, Thindata 1:1

11:30AM - 12:30PM

Inbound Marketing Works: Spend 60% Less on Lead Gen

Thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract and convert customers. Hear success stories and learn specific tips on using blogs, social media, SEO, lead nurturing and analytics together as an inbound marketing strategy for radically improved marketing.

• Kirsten Knipp, Director of Product Evangelism, HubSpot (@kirstenpetra)

How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand Fans

Today's hyper-social world means marketers must maximize every touch-point to "ignite" the conversation, create interest, and give people a reason to buy.

 Using case study examples see how marketers are using Email with Social Media, and Mobile to attract potential new customers, aid the product evaluation and buying process, and support the selling and customer retention efforts of retail partners and field sales managers.

• Joel Book, Director of eEducation, ExactTarget (@JoelBook)

12:35PM - 1:25PM

Lunch Keynote:  Decoding Customer Behavior Online

The ultimate measure of customer experience has been the face-to-face conversation. What do you do when your customer prefers being online?  This session provides insight into the nature of human behavior online drawing from scientific study to help in your overall website optimization efforts.

• Patrick Bultema, CEO, CodeBaby (@pbultema)

1:30PM - 2:30PM

Top 10 Usability Mistakes Not to Make

Often times, simple elements and usability principles are often overlooked or forgotten when going through a website redesign. This occurs because a website is not designed in a vacuum with one individual owning all aspects of the website.  This session offers insightful advice on the top 10 usability problems to avoid in 2010.

• Thanh Nguyen, Senior Usability Engineer, BusinessOnline (@BOLTeamU)

The Ten Imperatives of the Marketing Revolution

Marketing is in the midst of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment as the proliferation of new channels, pressure to deliver ROI in today's economy, and customers' growing appetite for personal relationships with brands means CMOs and marketing teams need to reinvent their roles and drive change.  This session will review Ten Imperatives that every marketer can embrace to help lead this change across their organizations.

• Karl Schneider, Director, Global Demand Generation, Aprimo (@aprimo)

2:35PM

Break

3:00PM - 4:00PM

Case Study: Using Social Media and Lead Nurturing for Demand Generation

Marketo shares the specific programs and tactics they used to drive revenue; content and social media use to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.

• Maria Pergolino, Director of Marketing, Marketo (@inboundmarketer)

Closing the Gap on ROI Measurement

Traditional reliance on impressions, click and direct conversions as metrics for success are insufficient for evaluating online media.  Measuring engagement and attributing credit are now "must-have" capabilities.  This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.

• Steve Latham, President, Spur Interactive (@stevelatham)

4:10PM - 5:00PM

Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

• Moderator:  Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)
• Bill Leake, CEO, Apogee Results (@marketing_bill)
• Maggie Seeliger, Senior Manager, Global Marketing, Halliburton Sperry Drilling
• Scott Cone, Senior Vice President, Sales & Marketing, Freeman+Leonard
• Jonathan Fisher, Chairman & COO, BrandExtract

5:00PM - 6:30PM

Local Association Cocktail Hour

If OMS is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!