Dallas, TX

7:00AM-8:45AM

Social Media & Content Marketing Workshop and Breakfast (optional)

This in-depth, hands-on workshop will teach online marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more.  Content and Social Media officianado, Brad Kleinman will show you the real secret to social media success.  Attendees are eligible to earn credits with the Online Marketing Institute. Learn more about this social media workshop. 

• Brad Kleinman, President, eMarketing Techniques (@bradkleinman)
  

8:45AM - 9:00AM

Welcome to OMS and Expectations for the Day

• Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)

9:05AM - 10:00AM

Morning Keynote: 21 Secrets of Top Converting Websites

The average conversion rate for a website is around 3%, but many websites convert at 10% or higher.  What do they do successfully that you may not be doing as well?  Jeffrey Eisenberg together with Bryan Eisenberg, have been helping companies improve their conversion rates since 1998 will reveal 21 of their most valuable tips that will help you increase your conversion rate.  In this fast paced session you'll find relevant examples from retail sites, B2B sites, publishers and everything in between.  You'll learn the key principle of GTC-Get the Cash!  Guaranteed you'll never be able to look at a website the same way again.

• Jeffrey Eisenberg, Partner, Eisenberg Brothers & Associates (@JeffreyGroks)

10:05AM

Coffee Break

10:20AM - 11:20AM

How to Get Links and Win the SEO Game in 2010

Link building is a critical element for any search engine optimization program.  While there are many ways to obtain links, not all will result in having a positive impact on your SEO strategies.  In fact, some link building efforts can actually harm your rankings.  Join Catfish for this unprecedented look into link building best practices for 2010.

In this strategic online marketing session, you will learn what metrics are important, how to audit your websites and your competitors inbound links using strength metrics to uncover actionable insights, what link building tactics not to do, best practices for link building, the debate on paid links.

• Ray "Catfish" Comstock, Director of SEO, BusinessOnline (@bolsearch)

Optimizing Conversions and ROI with Analytics

Conversion rate is an aggregate metric for how "well" your website performs for each of your customer segments. There is a wide variety of reasons why people come to your website. In this talk, we will discuss how you should think about conversion rates for each of your customer segment, and how to optimize them. You will also learn why return on advertising spend (ROAS) is a false prophet, and what is a better way to measure the success of your online marketing efforts for the long run. 

• Dr. Phil Mui, Product Management Lead, Google Analytics (@philmui)

11:30AM -12:30PM

How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility

Content marketing and strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this online marketing session will guide you on the right path, explaining what strategies and tactics work best and why.

• Mark Roberge, VP Sales, HubSpot (@markroberge)

Using Data-Driven Decisions to Enhance Cross-Channel Marketing  

As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals.  Hear tips and tactics on how to strategize and execute a cross-channel campaign.

• Jan Jindra, Sr. Product Marketing Manager, Experian Marketing Services (@hitwise_us)

12:35PM - 1:25PM

Lunch Keynote:  Decoding Customer Behavior Online

The ultimate measure of customer experience has been the face-to-face conversation. What do you do when your customer prefers being online?  This session provides insight into the nature of human behavior online drawing from scientific study to help in your overall website optimization efforts.

• Patrick Bultema, CEO, CodeBaby (@pbultema)

1:30PM - 2:30PM

Social Media for SEO and Link Building 

Social Media is the hot topic these days. But still most people find their products or services via the search engines.  And real time search includes social media results.  So how can you leverage the best of both worlds? Develop a social media strategy that is beneficial to your both your social traffic and your SEO needs! In this social media training session, you will learn how to optimize your social profiles for search, which industry specific sites might be best utilized as a part of your social media campaign and using social media as a link building technique.  

• Arnie Kuenn, President, Vertical Measures (@ArnieK)

How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand Fans

Today's hyper-social world means marketers must maximize every touch-point to "ignite" the conversation, create interest, and give people a reason to buy.

Using case study examples see how marketers are using Email with Social Media, and Mobile to attract potential new customers, aid the product evaluation and buying process, and support the selling and customer retention efforts of retail partners and field sales managers.

• Joel Book, Principal, Marketing Research & Education Group, ExactTarget (@joelbook)

2:35PM

Break

3:00PM - 4:00PM

Email Marketing: The Digital Glue of Social Media

Engagement is more important than ever.  More marketers are using the social web and email marketing as channels to connect, start conversations, and build relationships.  When working together, these channels can help build your community, create brand awareness, and drive sales.

• DJ Waldow, Director of Community, Blue Sky Factory (@djwaldow)

The Ten Imperatives of the Marketing Revolution

Marketing is in the midst of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment as the proliferation of new channels, pressure to deliver ROI in today's economy, and customers' growing appetite for personal relationships with brands means CMOs and marketing teams need to reinvent their roles and drive change.  This session will review Ten Imperatives that every marketer can embrace to help lead this change across their organizations.

• Karl Schneider, Director, Global Demand Generation, Aprimo (@aprimo)

4:10PM - 5:00PM

Afternoon Keynote:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

• Moderator:  Aaron Kahlow, CEO, Online Marketing Connect (@aaronkahlow)
• Sean Jackson, CEO, Ecordia (@seanthinks)
• Bill Leake, CEO, Apogee Results (@marketing_bill)
• Arnie Kuenn, President, Vertical Measures (@arniek)

5:00PM - 6:30PM

Cocktail Reception Sponsored by DFWSEM

If the Online Marketing Summit (OMS) is known for anything beyond its education standards, it's how to have some fun. Join your marketing peers and OMS local partners as the sun sets for cocktails (beer and wine too). Guaranteed enjoyment or money back!