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Full Schedule | Venue | Registration & Pricing Details
Post Conference: Social Media Masters
February 11, 2011
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Lessons for Marketing Professionals from Social Media Club If you are a Social Media Professional wanting to take your skills to the next level, or an online marketer expanding your capabilities, this is your chance to go beyond those introductory courses and get advanced training from the true Social Media Masters. Join us for this unique opportunity to develop your own mastery of Social Media for Marketing and Communications, with an emphasis on genuine engagement. Whether you are in charge of a department in a large organization, you are responsible for multiple clients within an agency, or you are an independent professional marketer, this special program will help you advance your career and accomplish your goals in key areas of Social Media marketing. |
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Produced by Social Media Club, the world's leading association of Social Media Professionals, in partnership with Online Marketing Summit 2011, the premier education event for Online Marketing, we will lead you through an intensive training to enable your organization to redefine how it engages with your market. Beginning with a keynote that will align your marketing strategy around engagement through the end of the day where we show you how to integrate Social Media into your overall marketing strategy, the workshop is packed with the insights you need for your organization’s success with Social Media. In between, you will choose from one of four (4) different workshop sessions lead by one of our Social Media Masters that will guide you through the creation and refinement of specific strategies and tactics. That’s right, not only will you learn how to think like a Master, but you will end the day with a plan specifically for your organization. 4 Workshop choices for the day are:
With the guidance of our Social Media Masters, you will learn to apply these key insights to your specific situation. At the end of the day you will leave with a plan of action, enhanced with input from your peers, thatpeers that you can take back to work and begin to execute immediately. Finally, to help you further your career, every person who completes the workshop and the end of day exercise will receive a certificate of completion for the course. |
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| February 11 | OMS 2011 Social Media Masters |
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9:00AM | Keynote: Get Real: Social Media Engagement
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9:30AM - 9:45AM | The Rise of the Social Media ProfessionalWhere we are heading as profession, industry and discipline. A vision of the Future of Social for Today. Chris Heuer will present his vision for Social Media Club and the need for a reinvention of the atypical association to serve the interests of social media professionals. |
9:45AM - 10:00AM | Break |
| Choose One of the 4 Workshops Below To View Full Agenda Details
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5:00PM - 5:15PM | Break |
5:15PM - 6:00PM | Keynote: Integrating Social Media into Marketing StrategyAll students will reconvene for the day and focus on the holistic approach to Social Media in the entire marketing mix and how each discipline is integrated with the other. |
6:00PM - 8:00PM | Cocktail Hour: Time to unwind and let SMC buy you a drink! |
