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All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.
Agenda
| 8:00 - 8:30 | Registration & Coffee | |
| 8:30 - 9:25 |
Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009.
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| 9:25 - 9:45 | Break | |
| Track 1 | Track 2 | |
| 9:45 - 10:55 |
Complete Website Strategy & Usability
Why the User Experience has the highest impact on your brand as well as marketing ROI AND what you can do to improve it (special International Usability tips included).
Thanh Ngyuen, Senior Website Usability Consultant, BusinessOnLine
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Multi-Channel and Metrics
What Measurable Contribution Is Marketing Making to the Company? Research and practical guidance from a the world's leading marketers and how they measure results successfully to drive change and ROI.
Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group |
| 10:55 - 12:00 |
Customer Life-Cycle & Loyalty Marketing
Collaborate Don't Collide with IT: The Key to Engaging Web Initiatives
Experience-driven Web initiatives can be successful with the powerful combination of online marketing strategies and a technology infrastructure that empowers marketing to get the job done.
Stefanie Lightman - Vice President, Global Marketing - RedDot: The Open Text Web Solutions Group |
Web Analytics Strategy
Competing on Web Analytics
If you've ever struggled with your digital measurement efforts, either because you didn't trust the data, didn't understand the data, couldn't get the data you actually needed, or couldn't use the data you had been given, come see Competing on Web Analytics. You'll learn how you can transform your current use of web analytics data by creating a digital measurement roadmap.
Eric T. Peterson, CEO, Web Analytics Demystified |
| 12:00 - 1:15 |
Lunch Keynote
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| 1:15 - 2:20 |
Integrated Marketing Strategy
Integrating search engine and social media marketing into an overall marketing strategy
Kent Lewis, Anvil Media, Inc. |
Email Marketing
Tactics for Effective Lifecycle Email Marketing
Learn how the best email practioners take an email campaign through it's entire lifecycle for long and short term ROI.
Jeremey Swift, Director, Client Relations, BlueHornet |
| 2:25 - 3:30 |
Social Media Strategies
Online Communities - A Strategic Marketing Channel: Learn how leading companies like Nike, CNN and Intel are building online communities and strategically leveraging the latest web 2.0 technologies to proactively engage their customers, drive product innovation and build loyalty across their customer base and partner networks.
Barry Tallis, Solutions Consulting Director, Jive Software. |
Behavioral Targeting & Technology
Targeting Your Customers Online: How to Test for Success and Drive Exponential Conversion Rate Increases
Putting A/B, Multi-variant and Behavioral Targeting technology to work.
Olivier Chaine, CEO, Magnify360 |
| 3:30 - 4:35 |
Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include:
Cheryl Engelaer, Sr. Director Online Marketing, Onvia, Inc. Blaine Mathieu, Chief Marketing Officer, Kyris Dylan VanWeelden, Creative Communications Director, Yakima Products, Inc. Mike Rosenberg, Vice President of Client Acquisition, EngineWorks, Inc. Shane Atchison, CEO, ZAAZ |
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| 4:45 |
Happy Hour: Networking & Book Give Away Have a drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event...
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| 6:30 |
OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details. |
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Event Pricing
| OMS Event Pricing | |||
| City | Earlybird Price | Earlybird Expires | Regular Price |
| July 15 - Milwaukee | $175.50 | July 3, 2008 | $195.00 |
| July 16 - New Jersey | $175.50 | July 3, 2008 | $195.00 |
| July 17 - Chicago | $175.50 | July 3, 2008 | $195.00 |
| July 23 - Boston | $175.50 | July 3, 2008 | $195.00 |
| July 29 - Houston | $175.50 | July 8, 2008 | $195.00 |
| July 31 - San Jose | $175.50 | July 10, 2008 | $195.00 |
| August 5 - Portland | $175.50 | July 15, 2008 | $195.00 |
| August 7 - Seattle | $175.50 | July 17, 2008 | $195.00 |
| August 12 - Atlanta | $175.50 | July 22, 2008 | $195.00 |
| August 14 - Denver | $175.50 | July 24, 2008 | $195.00 |
| September 25 - San Diego | $175.50 | September 4, 2008 | $195.00 |
Venue
Portland Zoo
4001 SW Canyon Road
Portland, OR 97221-9704
Phone: (503) 226-1561 ext. 0
Portland Sponsors
