Peter Stringer
Director of Interactive Media, Boston Celtics
Peter Stringer is the Director of Interactive Media for the Boston Celtics. He is responsible for crafting the team’s interactive and social media strategy. Stringer launched and cultivated the Celtics’ digital and social media channels over the past two seasons, building an audience of 5.4 million+ fans on Facebook (currently the second largest among North American professional sports teams) and 220,000+ followers on Twitter. The team also delivers behind-the-scenes footage and exclusive video content to both Celtics.com and YouTube. In 2009, Stringer conceptualized and developed GameTimeLive, an interactive game-tracking and blogging experience that combines up-to-the-second stats and scores with a live fan blog and Twitter feed. He also conceptualized and managed the development of Celtics 3-Point Play, a first-of-its-kind Facebook application that allowed Celtics fans to predict statistics for their favorite Celtics players while collecting valuable fan data for the team’s marketing efforts. Stringer also writes content for the team’s digital channels and fan magazine.
Stringer has served as a speaker and panelist at social media and digital marketing conferences around the country. A 1998 graduate of Boston University with a Bachelor’s degree in Print Journalism, Stringer currently resides in Boston, MA.
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