Peter Liefer

President & Founder, Primeview

Peter Liefer II is the Founder and President of PrimeView, an award-winning interactive agency specializing in web design, ecommerce, and online marketing. For over fourteen years, PrimeView, based in Scottsdale, AZ, has worked with both startup companies and Fortune 500 companies as their full service ebusiness solution provider. Mr. Liefer and his team have provided online solutions for Nissan, University of Phoenix, National Car Rental, and hundreds of other companies of the last 14 years.
With Mr. Liefer's leadership and expertise, PrimeView has also received recognition by the Business Journal as one of the top 25 design firms. He frequently conducts webinars on social media, search engine optimization, and online marketing trends, in addition to being a frequent guest speaker for the University of Phoenix. He has also served as a member of the Arizona Department of Education standards validation team, a panel that examines the information technology curriculum and academic standards for Arizona's secondary education programs.
In addition to work with PrimeView, he provided consulting work to the LA Times on a joint social media website, and in the online development and operational strategies for BOOMj.com, a leading social media site for the "Baby Boomer" generation. Mr. Liefer worked with the team at BOOMj.com to bring the company from napkin level visuals to a fully-operational business, allowing them to break into the top 50 social media sites.