Pelin Wood Thorogood
Principal, Schulman+Thorogood Group
Pelin has consistently been in the forefront of emerging technologies and trends, with success in both venture-backed startups and public companies. During her 15 + years as a high technology marketing executive, Pelin has led the go-to-market strategy for WebSideStory's on-demand online marketing suite (acquired by Omniture/Adobe), extended Peregrine Systems' enterprise software business (acquired by HP) into the web-based employee self service (ESS) category, and in the mid 90s, launched one the very first mobile B2B applications designed for the Windows CE platform. Pelin was also instrumental in defining the Sales 2.0 movement and is a regular speaker and author on Marketing to Customer 2.0, Social Selling, Establishing a Culture of Measurement, and Sales and Marketing Alignment.
A principal in Schulman+Thorogood Group, Pelin sits on boards and advises new media and cloud computing companies - Online Marketing and Media Company Online Marketing Connect; Sales and Marketing Intelligence Company InsideView; Inbound Marketing Company Eightfold Logic, Content Delivery Network Limelight Networks; Web Analytics Consulting Company Technology Leaders; and serves a virtual Entrepreneur-in-Residence for Cornell's Johnson Graduate School of Management. Pelin holds a Bachelor of Science in Operations Research, Master of Engineering and MBA degrees, all from Cornell University.
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Presentations
2011 Annual Schedule
- Demand Generation (B2B)
02/08: OMS Day 1
Online Marketing Summit 2010
- Sales 2.0 & Demand Generation Forum
02/23: OMS Day 1
