Paul Squitteri
Principal, iProfitInteractive
Paul is an interactive marketing professional who has developed innovative email marketing and analytics programs for companies of all sizes. He has designed advanced campaigns, managed all phases of the email process from idea conception to delivery, and has architected and implemented complex dynamic content projects. Paul has designed and launched award-winning newsletter campaigns which have simultaneously driven incremental revenue.
As the principal and founder of iProfitInteractive, Paul works with small- to medium-size businesses to grow their existing email programs beyond first generation implementations. He takes a practical, bottom-line approach, cultivated from years in business development for companies like IBM, Citrix as well as startups. Paul's expertise in developing rigorous processes comes from the start of his career at IBM.
Paul was on the board of SFIMA for close to 5 years and currently sits on the board of doterati, the IMA-based association in Central Florida. He also works with the Small Business Development Center at UCF where he mentors businesses in interactive marketing, focusing on email marketing and analytics. In addition, he frequently travels down to sunny South Florida to keep up with friends and business associates.
Follow Paul Squitteri
- Visit Paul Squitteri's Company, iProfitInteractive
Presentations
OMS 2010 Regional 23-City Tour
- 5 Ways to Rejuvenate Your Email Program
08/05: Miami
