
Patric has a dual role of VP Marketing of both KPA and TK Carsites, two partnering companies servicing the automotive dealer market. This challenging market requires to pull from all of his 20 years of experience of enterprise and application software business consulting, product management and product marketing.
Prior to joining KPA and TK Carsites, Patric was Senior Director Industry & Product Marketing at Infor, the world's third largest business software company with 70,000 customers and $2.3 billion revenue. He provided leadership and strategic direction to develop and drive Infor's go to market strategy for four major product lines.
In earlier positions, Patric was Director for CRM Product Marketing at Infor, and Director of Product Marketing and Product Management and Principal Architect at SSA Global and the Baan Company. Earlier experiences include visiting professor Managerial Planning & Control at Riga Business School in Latvia, Consultant Distribution Logistics at AMT Ireland, Marie Curie Research Fellow at the National University of Ireland, and consultant at Digital Equipment Corporation.
Patric holds a M.Sc. degree in Computer Science and a Doctorate in Industrial Engineering & Management Science.
