Paige O'Neill
Vice President, Corp. Marketing & Communications, Aprimo
Paige O'Neill is vice president, corporate marketing and communications at Aprimo. In this role, she is responsible for messaging, branding, collateral development, customer marketing, communications, social media, partner marketing, and Aprimo.com.
A seventeen-year marketing veteran, Paige uniquely combines product marketing expertise with an extensive background in communications and PR. Her diverse experience crosses marketing software, enterprise software, wireless technology, Software As A Service, green technology, and supply chain software.
Prior to Aprimo, Paige served as the CMO for two early-stage startups. As the chief marketer at both Aravo Solutions and GreenRoad Technologies, her branding efforts around green technology helped both companies build early leadership in emerging markets and secure their Series C funding from high profile investors such as Cisco and Virgin Green Fund.
As CMO at PHH Arval (NYSE: PHH), she revitalized the brand in a commoditized marketplace by introducing new revenue-generating technology products and a metrics-based marketing approach that differentiated the company from its competitors. Her efforts contributed to an acquisition attempt by GE.
Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives: Software as a Service (SaaS), which she helped build into Oracle's fastest growing business; the "Wireless ASP" market category, which she helped create for Oracle's first wireless products; Global PR for Oracle Database and Server products, and the launch of industry's first Internet database, Oracle 8i, which garnered several marketing awards.
Paige started her business career in PR, helping to launch IBM Internet Division, and its first electronic commerce and Internet payment products in the mid-nineties in an atmosphere of media-perceived consumer resistance to an online economy. She played an active role in educating the media on how the Internet would change the way companies, customers, and suppliers do business.
She holds Master of Arts (ABD) and Bachelor of Arts degrees in political science from the University of Kentucky, and spent a year in New York University's Media Ecology Ph.D. program studying how technology impacts culture.
Follow Paige O'Neill
- Visit Paige O'Neill's Company, Aprimo
- Follow Paige O'Neill on Twitter
- Follow Paige O'Neill on LinkedIn
- Read Paige O'Neill's Blog at Social Media Paige
Presentations
