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Full Schedule | Registration & Pricing Details
OMS Day 1
February 23, 2010
- Fundamentals: Learn the fundamentals and discovering the best practices in core online marketing areas such as email, search and analytics.
- Case Studies: Discover what worked (and what didn't) from specific real-world examples with leading brands.
- Advanced Leadership Panels: Listen to thought leaders and experts will discuss cutting edge strategies and advanced tactics.
| Time | Fundamental "How To" Best Practices | Case Studies & Technology Successes | Advanced Tactics & Thought Leadership |
|---|---|---|---|
8:00AM | Registration | ||
8:30AM | Keynote: Social Media Heavy Weights, Weigh InHear directly from those influencing the future of Social Media: Facebook, Youtube, Yahoo! & Twitter will share insider insights on what tactics are working, and just as importantly, what tactics are NOT working. Learn what to expect across the Social Media landscape of next year and beyond.
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9:40AM | Coffee Break | ||
9:50AM | Website UsabilityWebsite Conversion & Usability Best PracticesYou want conversions; they want information. Learn how to get what you want by giving them (your customers) what they are looking for. Learn how to put the known truths behind website usability to work for you.
| Demand GenerationField Marketing 2.0: A New Catalyst for Buyer-Centric BtoB MarketingThis presentation will examine a changing BtoB marketing environment, where power has shifted from seller to buyer, and propose a new, holistic demand generation approach - field marketing 2.0 - for tackling this environment.
| Search Engine OptimizationSEO 2.0 Leadership ForumWorld renowned SEO Author, Blogger and personality, Rand Fishkin, CEO of SEOMoz, will lead a panel of leaders in Search to uncover the cutting edge strategies and advanced tactics that will provide any search marketer the competitive advantage in the ever evolving game we call Search Marketing.
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10:45AM | Search Engine OptimizationFundamentals of International SEOWhether already have a global web presence or are looking to head in that direction, there are simple steps to ensuring your site is optimized for every language and locality. Avoid common localization mistakes and hit the ground running by localizing your SEO and website efforts.
| Email MarketingEmail Marketing Case StudyEmail is the fabric of our marketing efforts whether it be an invitation to a Facebook group or a campaign to generate sales. Integrating email into the marketing mix has created success for many of the top email marketers. In this session learn how these leaders took the integrated approach to drive 20 -50% gains.
| Web ContentWhy Your Online Strategy always starts with ContentLooking for success in search? How about social media? Perhaps looking for greater customer engagement? Well, it all starts and ends with a content marketing strategy. Our expert panel will discuss why and how a web content strategy will help you attract and retain customers, and help you ultimately choose the right online marketing tactics.
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11:50AM | LunchLunch is provided by the Online Marketing Summit. | ||
1:15PM | Social MediaSocial Media Best Practices for Marketers Inside the BrandLearn from a practical "how to" on managing blogs, Twitter and user-generated content while harnessing the power of your co-workers to drive content strategies and marketing engagement.
| Integrated MarketingIntegrated Marketing Strategy Case StudyWhat is integrated marketing? Intregrated marketing encompasses both the ability to coordinate multiple channels and activities to drive a consistent brand and campaign message as well as the ability to pull together data from multiple sources and manage your marketing as one coordinated operation. The end result is better execution and better efficiency.
| Email MarketingEmail Leaders ForumWhat are the trends and oppportunities for 2010 that you can't live without? What do "nurture" and "dialogue" mean in an era of portable, socially-connected digital experiences? What strategies are actually bearing fruit, and engaging subscribers? Find out from leaders in both B2B and B2C email marketing and deliverability who are practicioners as well as advisors. Be ready for some provacative discussions - as there is no one right answer for any best practice or trend, and these leaders never hold back.
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2:20PM | Social MediaTwitter, Tweeting FundamentalsUsing Twitter For Marketing: Insider Secrets From Geeky Data Analysis. So many talk about Twitter, less actually do something with it beyond signing up. Take a step back before moving forward and learn the basics behind the best uses of Twitter.
| Social MediaSocial Media Inside The Brand: DuPont Case StudyLearn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
| Demand GenerationSales 2.0 & Demand Generation ForumHear from the top thought leaders in Sales and Marketing Automation about new concepts in Sales 2.0. In depth discussions about strategies and technologies to properly execute a Sales 2.0 strategy will be at the top of the list.
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3:20PM | Afternoon Break | ||
3:40PM | Website UsabilityLanding Page Optimization Best Practices"Conversion Ninja Toolbox" Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates.
| Website UsabilityHow User Centered Design Can Increase Your Bottom LineHear from world-class marketing organization, BusinessOL, how focusing on customer needs drive revenue.
| Social MediaSocial Media Leaders ForumGet detailed with the thought leaders driving the Social Media space forward including the major social networks (i.e. Facebook & LinkedIn), tools (Radian6, Google Analytics , TweetDeck), strategists and brand marketers. Listen to the inside scoop on cutting edge Social Media tactics and strategies that can give you a competitive advantage.
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4:40PM | Keynote Panel: Big Brands and their Biggest Plans Yet!Get the inside scoop on how the world's biggest brands are driving success on the web. We put these brand marketers on the hot seat with YOUR tough questions. This is your chance to understand how the big boys leverage tens of millions of dollars for online marketing and what they have learned along the way.
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5:30PM | OMC Cocktail ReceptionIf OMS is known for anything beyond its education standards, it’s how to have some fun. Join your marketing peers as the sun sets over San Diego Bay for Margaritas, Mojitos, Martini’s (beer and wine too). Guaranteed enjoyment or money back! | ||
7:30PM | Exclusive Peer Networking DinnerEnjoy a fully catered four-star dinner amongst your peers. This will be your first opportunity to be matched with relevant peers (by industry and job title) and will offer you the unique chance to forge new meaningful relationships of learning and collaboration. This event is open only for attendees who registered for this special dinner event. | ||
