Online Marketing Summit 2009
The Schedule
With three tracks designed to meet the needs of beginner, intermediate, and expert-level practitioners, OMS educates attendees on topics unfamiliar to them, and deep-dives into topics they want to learn more about.
February 05: Day 1
View detailed schedule for February 05
| Time | Fundamentals: Basic Level | In Practice: Intermediate | Advanced Strategies: Expert |
|---|---|---|---|
8:00AM |
Registration |
||
8:30AM |
Keynote - The Story of How Angie's List & Toolbox.com Took User Generated Content and Created a Successful Community-Driven Business
|
||
9:30AM |
Session 1: Online Strategy |
||
|
|
How the Social Workplace & Marketplace Are Re-defining and Driving BusinessSrikant Sharma, Director of Marketing, Americas Open Text Web Solutions Group |
Online Marketing in a Recession: Stats, Tactics and Expected Return. Turn a Challenge Into an OpportunityThad Kahlow, CEO, BusinessOnLine |
Never Lose Another Prospect: Proven Strategies to Maximize Conversions and RevenueOlivier Chaine, CEO, Magnify360 |
10:45AM |
Session 2: User Experience |
||
|
|
Does Your Website Suck? Let Your Visitors Guide the Way
|
How to Apply Usability Methods to Your Website at the Right Time and Place to Minimize Cost and Maximize ReturnThanh Ngyuen, Sr. Usability Consultant, BusinessOnLine |
Usability for Strategic User Experience DesignPaul Sherman, President, Usability Professionals Association |
12:00PM |
Lunch |
||
1:00PM |
Session 3: SEO |
||
|
|
Mastering the Fundamentals of Organic & Paid Search Engine MarketingKent Lewis, President, Anvil Media, Inc. |
Stories From the Front Lines of SEO Tales of Mishap, Success, Woe, and Delight from Decades in the SEO Business
|
Optimizing Your Website for the Long Tail in 2009Ray "Catfish" Comstock, Sr. SEO Consultant, BusinessOnLine |
2:15PM |
Session 4: Web Analytics |
||
|
|
Measuring Social Media on Social Networks and Across the Extended Web
|
Analytics for the Marketer: How to Drive Real Action in the OrganizationBill Bruno, Principal, Stratigent |
Attribution, Influence, and Engagement: The Digital Marketer's New NightmareEric Peterson, CEO & Principal Consultant, Web Analytics Demystified, Inc. |
3:30PM |
Break |
||
3:45PM |
Session 5: Social Media |
||
|
|
Blogging as Database MarketingChris Baggot, CEO, Compendium, Inc. |
Is Your Company Social?Michael Weisfeld, Sr. Social Media Strategist, BusinessOnLine |
Beyond Web 2.0: The Next Era of Cisco.comMichael Metz, Sr. Director of Web Marketing, Cisco.com |
4:30PM |
Keynote Panel - Big Brands, Big Plans
|
||
5:30PM |
Happy Hour |
||
7:00PM |
Dinner |
||
February 06: Day 2
View detailed schedule for February 06
| Time | Fundamentals: Basic Level | In Practice: Intermediate | Advanced Strategies: Expert |
|---|---|---|---|
8:00AM |
Registration |
||
8:30AM |
Keynote - Online Practitioners Sharing Their Secrets and Top Tactics for 2009
|
||
9:30AM |
Session 1: Email Marketing |
||
|
|
Emailing in Style: The Elements of an Effective Email StrategyJim Hitch, Agency Relations Manager, |
Engagement Strategies: Email Marketing and Social MarketingJoe Colopy, CEO, Bronto Software |
How to Leverage Email in a Web 2.0 WorldJoel Book, ExactTarget |
10:45AM |
Session 2: Paid Search |
||
|
|
IAB Special Panel: Paid Search –
|
Audience Targeting for Better Paid Search ROI: Strategy, Tools & TacticsBen Hanna, VP of Marketing, Business.com |
Avoiding the 7 Deadly Sins of Landing Page DesignTim Ash, President & CEO, SiteTuners.com |
12:00PM |
Lunch |
||
1:00PM |
Session 3: Integrated Marketing |
||
|
|
Special Click Z Panel: Doing More With
|
How to Plan for, Create and Publish Online Content for Maximum ROI
|
Getting to the "Next Level": Your Strategic Planning Blueprint for Integrated MarketingTodd Davison, President, Bulldog Solutions, Inc. |
2:15PM |
Session 4: Lead Generation |
||
|
|
Organic and Paid Tactics to Grow Your
|
B2B Marketing Imperative: Nurturing Leads for Maximum Sales SuccessLoren McDonald, VP of Industry Relations, SilverPop |
Marketing Automation Best Practices: Lessons Learned from 700 MarketersRhonda Wunderlin, Director of Marketing Services, Eloqua |
3:30PM |
Break |
||
3:45PM |
Session 5: Online PR & Advertising |
||
|
|
How to Drive More Revenue Through
|
PR R/EvolutionDana Todd, CEO, Newsforce, Inc.; Doug Hay, CEO, Expansion Plus |
Online S&M (Strategy and Metrics)Steve Latham, CEO, SpurDigital |
4:30PM |
Keynote Panel - Lessons From the Publishing Community: What's Working for their Clients & More Importantly, Where are
|
||
5:30PM |
Happy Hour |
||
7:00PM |
Dinner |
||
February 07: Day 3
View detailed schedule for February 07
| Time | Fundamentals: Basic Level | In Practice: Intermediate | Advanced Strategies: Expert |
|---|---|---|---|
9:00AM |
Registration |
||
9:30AM |
Keynote - Hungry Like the Wolf: Will Social Media Eat Email and Everything Else in Its Path?
|
||
10:30AM |
Session 1: Best of the Rest |
||
|
|
The Hamburger Helper™ Theory of Social Media: Making Traditional Marketing - Go Further For LessEric Anderson, VP of Emerging Media, White Horse |
Best and Worst Email Marketing Campaigns – You Be the JudgeStephanie Miller, Email Experience Council |
Lifecycle Marketing: Maximizing Value From Your Existing CustomersBill Baird, President, Baird Direct Marketing, Inc. |
11:15AM |
Session 2: New Tactics |
||
|
|
Social Media and Search The Missing LinkMatthew DiPietro, Marketing Manager, Federated Media |
Online Video for Business and Organizations: Ten Tips and Tricks to Get The Most Out of Your Investment and EffortsJennifer Jucket, VP Marketing, VMIX Media, Inc. |
How to Measure Social Media ROI for the Very First Time
|
