Day 1
February 05, 2009
The Westin Gaslamp Quarter, San Diego
910 Broadway Circle
San Diego, California 92101
February 5, 2009
| Time | Fundamentals: Basic Level | In Practice: Intermediate | Advanced Strategies: Expert |
|---|---|---|---|
8:00AM | Registration | ||
8:30AM | Keynote - The Story of How Angie's List & Toolbox.com Took User Generated Content and Created a Successful Community-Driven Business
| ||
9:30AM | Session 1: Online Strategy | ||
| | How the Social Workplace & Marketplace Are Re-defining and Driving BusinessSrikant Sharma, Director of Marketing, Americas Open Text Web Solutions Group | Online Marketing in a Recession: Stats, Tactics and Expected Return. Turn a Challenge Into an OpportunityThad Kahlow, CEO, BusinessOnLine | Never Lose Another Prospect: Proven Strategies to Maximize Conversions and RevenueOlivier Chaine, CEO, Magnify360 |
10:45AM | Session 2: User Experience | ||
| | Does Your Website Suck? Let Your Visitors Guide the Way
| How to Apply Usability Methods to Your Website at the Right Time and Place to Minimize Cost and Maximize ReturnThanh Ngyuen, Sr. Usability Consultant, BusinessOnLine | Usability for Strategic User Experience DesignPaul Sherman, President, Usability Professionals Association |
12:00PM | Lunch | ||
1:00PM | Session 3: SEO | ||
| | Mastering the Fundamentals of Organic & Paid Search Engine MarketingKent Lewis, President, Anvil Media, Inc. | Stories From the Front Lines of SEO Tales of Mishap, Success, Woe, and Delight from Decades in the SEO Business
| Optimizing Your Website for the Long Tail in 2009Ray "Catfish" Comstock, Sr. SEO Consultant, BusinessOnLine |
2:15PM | Session 4: Web Analytics | ||
| | Measuring Social Media on Social Networks and Across the Extended Web
| Analytics for the Marketer: How to Drive Real Action in the OrganizationBill Bruno, Principal, Stratigent | Attribution, Influence, and Engagement: The Digital Marketer's New NightmareEric Peterson, CEO & Principal Consultant, Web Analytics Demystified, Inc. |
3:30PM | Break | ||
3:45PM | Session 5: Social Media | ||
| | Blogging as Database MarketingChris Baggot, CEO, Compendium, Inc. | Is Your Company Social?Michael Weisfeld, Sr. Social Media Strategist, BusinessOnLine | Beyond Web 2.0: The Next Era of Cisco.comMichael Metz, Sr. Director of Web Marketing, Cisco.com |
4:30PM | Keynote Panel - Big Brands, Big Plans
| ||
5:30PM | Happy Hour | ||
7:00PM | Dinner | ||
