Online Marketing Summit 2009: Day 1

8:00AM

Registration

8:30AM

Keynote - The Story of How Angie's List & Toolbox.com Took User Generated Content and Created a Successful Community-Driven Business

• Angie Hicks, CEO & Founder, Angie's List
• Dan Morrison, CEO & Founder, Toolbox.com

9:30AM

Session 1: Online Strategy

How the Social Workplace & Marketplace Are Re-defining and Driving Business

Srikant Sharma, Director of Marketing, Americas Open Text Web Solutions Group

Online Marketing in a Recession: Stats, Tactics and Expected Return. Turn a Challenge Into an Opportunity

Thad Kahlow, CEO, BusinessOnLine

Never Lose Another Prospect: Proven Strategies to Maximize Conversions and Revenue

Olivier Chaine, CEO, Magnify360

10:45AM

Session 2: User Experience

Does Your Website Suck? Let Your Visitors Guide the Way

• Michael Whitehouse, Senior Marketing Analyst
• Sarah-Jane Morris, Marketing Manager, iPerceptions

How to Apply Usability Methods to Your Website at the Right Time and Place to Minimize Cost and Maximize Return

Thanh Ngyuen, Sr. Usability Consultant, BusinessOnLine

Usability for Strategic User Experience Design

Paul Sherman, President, Usability Professionals Association

12:00PM

Lunch

1:00PM

Session 3: SEO

Mastering the Fundamentals of Organic & Paid Search Engine Marketing

Kent Lewis, President, Anvil Media, Inc.

Stories From the Front Lines of SEO Tales of Mishap, Success, Woe, and Delight from Decades in the SEO Business

• Rand Fishkin, CEO, SEOmoz
• Todd Malicoat
• Lauren Vaccarello

Optimizing Your Website for the Long Tail in 2009

Ray "Catfish" Comstock, Sr. SEO Consultant, BusinessOnLine

2:15PM

Session 4: Web Analytics

Measuring Social Media on Social Networks and Across the Extended Web

• Nick Mihailovski, Google, Analytics Specialist
• Jodi McDermott, Director of Data Strategy, Clearspring Technologies, Inc.
• Rachel Scotto, Metrics Consultant, Sony Pictures
• Jim Sterne, Founder, Web Analytics Association & eMetrics Summit

Analytics for the Marketer: How to Drive Real Action in the Organization

Bill Bruno, Principal, Stratigent

Attribution, Influence, and Engagement: The Digital Marketer's New Nightmare

Eric T. Peterson, CEO & Principal Consultant, Web Analytics Demystified, Inc.

3:30PM

Break

3:45PM

Session 5: Social Media

Blogging as Database Marketing

Chris Baggot, CEO, Compendium, Inc.

Is Your Company Social?

Michael Weisfeld, Sr. Social Media Strategist, BusinessOnLine

Beyond Web 2.0: The Next Era of Cisco.com

Michael Metz, Sr. Director of Web Marketing, Cisco.com

4:30PM

Keynote Panel - Big Brands, Big Plans

• Enrique Gonzales, AARP
• Liza Tewell, REI
• Seth Greenberg, Executive Director, Intuit
• Steve Ennen, Managing Director, Wharton Interactive Media Initiative
• Scott Vaughan, VP of Marketing, InformationWeek Business Technology Network

5:30PM

Happy Hour

7:00PM

Dinner