Day 2
February 06, 2009
The Westin Gaslamp Quarter, San Diego
910 Broadway Circle
San Diego, California 92101
February 6, 2009
| Time | Fundamentals: Basic Level | In Practice: Intermediate | Advanced Strategies: Expert |
|---|---|---|---|
8:00AM | Registration | ||
8:30AM | Keynote - Online Practitioners Sharing Their Secrets and Top Tactics for 2009
| ||
9:30AM | Session 1: Email Marketing | ||
| | Emailing in Style: The Elements of an Effective Email StrategyJim Hitch, Agency Relations Manager, | Engagement Strategies: Email Marketing and Social MarketingJoe Colopy, CEO, Bronto Software | How to Leverage Email in a Web 2.0 WorldJoel Book, ExactTarget |
10:45AM | Session 2: Paid Search | ||
| | IAB Special Panel: Paid Search – | Audience Targeting for Better Paid Search ROI: Strategy, Tools & TacticsBen Hanna, VP of Marketing, Business.com | Avoiding the 7 Deadly Sins of Landing Page DesignTim Ash, President & CEO, SiteTuners.com |
12:00PM | Lunch | ||
1:00PM | Session 3: Integrated Marketing | ||
| | Special Click Z Panel: Doing More With | How to Plan for, Create and Publish Online Content for Maximum ROI
| Getting to the "Next Level": Your Strategic Planning Blueprint for Integrated MarketingTodd Davison, President, Bulldog Solutions, Inc. |
2:15PM | Session 4: Lead Generation | ||
| | Organic and Paid Tactics to Grow Your | B2B Marketing Imperative: Nurturing Leads for Maximum Sales SuccessLoren McDonald, VP of Industry Relations, SilverPop | Marketing Automation Best Practices: Lessons Learned from 700 MarketersRhonda Wunderlin, Director of Marketing Services, Eloqua |
3:30PM | Break | ||
3:45PM | Session 5: Online PR & Advertising | ||
| | How to Drive More Revenue Through | PR R/EvolutionDana Todd, CEO, Newsforce, Inc.; Doug Hay, CEO, Expansion Plus | Online S&M (Strategy and Metrics)Steve Latham, CEO, SpurDigital |
4:30PM | Keynote Panel - Lessons From the Publishing Community: What's Working for their Clients & More Importantly, Where are | ||
5:30PM | Happy Hour | ||
7:00PM | Dinner | ||
